Desmond Tutu Audience in United States

Desmond Tutu logo

Desmond Tutu has an estimated audience of 362,796 people in United States. 62.2% are female, 37.8% are male, average age 45.9. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Natural rubber, Necktie, Enfamil, Peugeot 308.

The average Desmond Tutu fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Natural rubber, Necktie, with strongest over-indexing on Whataburger (1.58× the country average). Demographically, the Desmond Tutu audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Desmond Tutu fans

Demographic split for Desmond Tutu audience in United States
MetricValue
Female62.2%
Male37.8%
Average age45.9
Estimated audience size362,796

Audience persona

The typical Desmond Tutu fan in United States is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Desmond Tutu in United States
RegionReachAffinity
California43,5271.09×
Texas26,0750.84×
New York25,5811.26×
Florida19,2960.79×
Pennsylvania12,5391.03×
Georgia12,4651.12×
Illinois12,3531.02×
North Carolina11,7661.08×
Ohio10,9070.98×
Virginia10,4891.19×
Massachusetts10,1561.42×
Washington9,9481.37×
Michigan9,5331×
Maryland8,5421.37×
Tennessee8,4481.16×
New Jersey8,4250.91×
Colorado6,8021.19×
Indiana6,5780.99×
Minnesota6,4011.23×
Arizona6,0630.82×
Oregon5,7221.38×
Wisconsin5,4791×
Missouri5,2720.9×
South Carolina4,4520.82×
Connecticut4,4331.22×
Alabama4,3640.86×
Louisiana3,8010.81×
Kentucky3,6550.8×
Utah3,5761.1×
Oklahoma3,2390.8×
Iowa2,7540.92×
Washington, District of Columbia2,5752.36×
Nevada2,5370.72×
Kansas2,3260.81×
Arkansas2,1580.72×
Mississippi2,0710.69×
Nebraska1,6180.89×
Hawaii1,5500.99×
New Mexico1,5470.85×
New Hampshire1,4861.04×
Idaho1,4640.8×
Maine1,3101.01×
Rhode Island1,2121.05×
West Virginia1,0880.64×
Montana9060.9×
Delaware8530.85×
Vermont8031.26×
South Dakota6410.76×
Alaska6360.82×
North Dakota5330.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Desmond Tutu audience
BrandAffinityCategory
Whataburger1.58×Food & Beverages
Natural rubber1.8×Cars & Mobility
Necktie2.1×Fashion & Accessoires
Enfamil2.31×Kids & Family
Peugeot 3087.2×Cars & Mobility
Parma2.97×Travel & Leisure
Ivana (singer)4.89×
Buenavista (Madrid)1.57×Travel & Leisure
Catania2.11×Travel & Leisure
Roaming2.13×Technology & Electronics
Islamic eschatology1.5×Politics & Society
Pendleton, Oregon1.53×Travel & Leisure
Dalit2.11×Politics & Society
Canino2.47×Travel & Leisure
lose it3.88×
Esporte Clube Bahia1.51×Sports
Cachaça1.54×Food & Beverages
Pyrite1.65×Business & Career
Socialist Federal Republic of Yugoslavia1.52×Politics & Society
Lady Bunny1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Desmond Tutu audience
TraitClusterScore
MindfulnessBALANCE1.87
LGBTQ+ IdentityOPEN1.58
Community OrientationOPEN1.58
IndividualismJOY1.51
TraditionCONSERVATISM1.46
SustainabilityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Desmond Tutu
CountryShare
United States29.7%
United Kingdom19.0%
Germany11.5%

See Desmond Tutu audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Desmond Tutu have in United States?

Desmond Tutu has an estimated audience of 362,796 people in United States, concentrated in California and Texas.

What is the gender split and age of Desmond Tutu fans?

62.2% of Desmond Tutu fans are female, 37.8% are male, with an average age of 45.9 years.

Which brands do Desmond Tutu fans like most?

Desmond Tutu fans show strongest brand affinity for Whataburger (1.58×), Natural rubber (1.8×), and Necktie (2.1×) over the country average.

Where do Desmond Tutu fans live in United States?

Desmond Tutu fans in United States are most concentrated in California (reach 43,527), Texas (reach 26,075), and New York (reach 25,581). These three regions account for the largest share of the active audience.

What other brands do Desmond Tutu fans also like?

Beyond Desmond Tutu itself, the audience over-indexes on Natural rubber (1.8×), Necktie (2.1×), Enfamil (2.31×), and Peugeot 308 (7.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Desmond Tutu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.