Rascasse Audience Intelligence

DS Penske Audience in United States

A data profile of the people who buy, follow and care about DS Penske in United States — modelled from more than twelve digital signal sources. DS Penske has an estimated audience of 1,036 people in United States.

#721among Motorsport in United States#3747among Team in United States#24922in Sports

The average DS Penske fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the DS Penske profile in United States.

Audience size
1K
in United States
Gender
29.0%♀
71.0% male
Age
36.8
average years
Country rank
#188437
Team in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DS Penske fans

29.0% are female, 71.0% are male, average age 36.8.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for DS Penske audience in United States
MetricValue
Female29.0%
Male71.0%
Average age36.8
Estimated audience size1,036
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the DS Penske audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

2.2%

of the worldwide DS Penske audience comes from United States.

Worldwide audience distribution share by country for DS Penske
CountryShare
Germany61.4%
Switzerland12.5%
Austria7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DS Penske audience in United States is strongest.

Fig. 05

Top regions by affinity

DS Penske fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K1.42×
02Kentucky<1K1.20×
03Hawaii<1K1.16×
04California<1K1.14×
05North Carolina<1K1.14×
06Missouri<1K1.12×
07Oklahoma<1K1.10×
08Oregon<1K1.09×
09New York<1K1.08×
10Ohio<1K1.08×
11Indiana<1K1.08×
12Nevada<1K1.07×
13West Virginia<1K1.07×
14Washington<1K1.06×
15Massachusetts<1K1.06×
16Tennessee<1K1.05×
17Virginia<1K1.04×
18South Carolina<1K1.03×
19Arkansas<1K1.03×
20Pennsylvania<1K1.02×
21Alabama<1K1.02×
22Louisiana<1K1.02×
23New Mexico<1K1.02×
24Illinois<1K1.01×
25Mississippi<1K1.00×
26Iowa<1K1.00×
27Texas<1K0.98×
28Kansas<1K0.98×
29Georgia<1K0.97×
30Maryland<1K0.97×
31Alaska<1K0.97×
32Florida<1K0.96×
33Michigan<1K0.96×
34Arizona<1K0.96×
35Wisconsin<1K0.96×
36South Dakota<1K0.96×
37Vermont<1K0.96×
38Nebraska<1K0.94×
39Idaho<1K0.94×
40Delaware<1K0.94×
41Rhode Island<1K0.93×
42Connecticut<1K0.92×
43Colorado<1K0.91×
44Montana<1K0.90×
45New Hampshire<1K0.89×
46North Dakota<1K0.89×
47Maine<1K0.87×
48Minnesota<1K0.86×
49Utah<1K0.86×
50New Jersey<1K0.83×
Fig. 06

Affinity by region

Affinity by region — DS Penske, United States
0.83×1.00×1.42×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DS Penske. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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