Edinburg, Texas Audience in United States
Edinburg, Texas has an estimated audience of 634,052 people in United States. 53.9% are female, 46.1% are male, average age 34.2. Top brand affinities: Life of Pi, Ub Iwerks, I-Witness, Caesarea, Omaha Storm Chasers.
Top brand affinities include Life of Pi, Ub Iwerks, I-Witness, with strongest over-indexing on Life of Pi (4.76× the country average). Demographically, the Edinburg, Texas audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Need for Security, Extroversion.
Category: Travel & Leisure · Type: POI
Demographics of Edinburg, Texas fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 34.2 |
| Estimated audience size | 634,052 |
Audience persona
The typical Edinburg, Texas fan in United States is balanced, around 34.2 years old, with strong Need for Security tendencies and a notable affinity for Life of Pi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Life of Pi | 4.76× | Movies & TV |
| Ub Iwerks | 12.07× | Literature |
| I-Witness | 14.2× | Movies & TV |
| Caesarea | 4.74× | Travel & Leisure |
| Omaha Storm Chasers | 3.76× | Sports |
| Better Off Dead (film) | 2.07× | Movies & TV |
| Flattop grill | 5.29× | Home & Garden |
| The Tree of Life (film) | 2.08× | Movies & TV |
| Mad About You | 1.88× | Movies & TV |
| VBulletin | 13.16× | Internet & Social Media |
| Toros de Tijuana | 3.77× | Sports |
| Industrial Workers of the World | 3.6× | Travel & Leisure |
| Ext JS | 3.67× | Technology & Electronics |
| Equinix | 1.64× | Business & Career |
| Star Trek: Insurrection | 3.13× | Movies & TV |
| Duranguense | 1.58× | Music & Radio |
| Ixmiquilpan | 4.44× | |
| George Mikan | 1.7× | Sports |
| St Matthew Passion | 3.32× | |
| Left fielder | 4.02× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Risk Appetite | THRILL | 1.02 |
| Urban Lifestyle | OPEN | 1.01 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.9% |
| Mexico | 5.8% |
| Germany | 0.2% |
See Edinburg, Texas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Edinburg, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.