Emeryville, California Audience in United States

Emeryville, California logo

Emeryville, California has an estimated audience of 396,561 people in United States. 75.8% are female, 24.2% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Justice, Jura Mountains, War on Terror, Cacique, Adventureland (Iowa).

The average Emeryville, California fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Justice, Jura Mountains, War on Terror, with strongest over-indexing on Justice (2.49× the country average). Demographically, the Emeryville, California audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Emeryville, California fans

Demographic split for Emeryville, California audience in United States
MetricValue
Female75.8%
Male24.2%
Average age38.5
Estimated audience size396,561

Audience persona

The typical Emeryville, California fan in United States is more female, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Emeryville, California in United States
RegionReachAffinity
California297,42118.7×
Texas19,7680.58×
New York18,0370.81×
Florida12,9740.48×
Illinois11,3740.86×
Washington10,6611.34×
Pennsylvania7,6000.57×
Nevada7,2611.89×
Massachusetts6,9310.89×
Georgia6,7780.55×
Arizona6,5760.81×
New Jersey6,4570.64×
Oregon6,3661.4×
North Carolina6,1410.51×
Virginia6,0950.63×
Colorado5,8520.94×
Ohio5,8470.48×
Michigan5,5220.53×
Indiana4,1760.58×
Maryland3,9980.59×
Tennessee3,5810.45×
Wisconsin3,5630.6×
Minnesota3,4220.6×
Utah3,3840.95×
Missouri3,3550.52×
Hawaii2,5971.52×
Louisiana2,2270.44×
South Carolina1,9600.33×
Connecticut1,9480.49×
Idaho1,9420.98×
Iowa1,9360.59×
Kentucky1,7780.36×
Alabama1,7210.31×
Oklahoma1,6230.37×
Washington, District of Columbia1,5861.33×
Arkansas1,3200.4×
New Mexico1,1530.58×
Kansas1,0680.34×
Nebraska1,0460.53×
Mississippi8910.27×
Rhode Island7810.62×
Montana5790.53×
Maine5570.39×
New Hampshire5490.35×
Vermont4940.71×
West Virginia4560.25×
Alaska4550.54×
Delaware4490.41×
Wyoming3690.63×
South Dakota3610.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emeryville, California audience
BrandAffinityCategory
Justice2.49×Politics & Society
Jura Mountains6.36×Travel & Leisure
War on Terror1.63×Politics & Society
Cacique2.4×Food & Beverages
Adventureland (Iowa)5.39×
Parma1.85×Travel & Leisure
The Diving Bell and the Butterfly3.33×Movies & TV
Mad About You1.62×Movies & TV
Cachorros1.62×Pets & Animals
Shelby Foote1.61×Literature
Gary Clark, Jr.1.64×Music & Radio
Ural Mountains1.54×Travel & Leisure
Lion of Judah1.58×
Bulacan1.76×Travel & Leisure
Ext JS2.93×Technology & Electronics
Nielsen Corporation1.74×Business & Career
Perris, California1.53×Travel & Leisure
JT Paintball3.95×
John Gray (U.S. author)1.89×Literature
The Radiators (American band)1.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emeryville, California audience
TraitClusterScore
Urban LifestyleOPEN1.51
Family OrientationCONSERVATISM1.4
Healthy LifestyleBALANCE1.39
Community OrientationOPEN1.34
TravellingTHRILL1.28
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Emeryville, California
CountryShare
United States74.3%
Italy9.1%
Germany7.4%

See Emeryville, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Emeryville, California have in United States?

Emeryville, California has an estimated audience of 396,561 people in United States, concentrated in California and Texas.

What is the gender split and age of Emeryville, California fans?

75.8% of Emeryville, California fans are female, 24.2% are male, with an average age of 38.5 years.

Which brands do Emeryville, California fans like most?

Emeryville, California fans show strongest brand affinity for Justice (2.49×), Jura Mountains (6.36×), and War on Terror (1.63×) over the country average.

Where do Emeryville, California fans live in United States?

Emeryville, California fans in United States are most concentrated in California (reach 297,421), Texas (reach 19,768), and New York (reach 18,037). These three regions account for the largest share of the active audience.

What other brands do Emeryville, California fans also like?

Beyond Emeryville, California itself, the audience over-indexes on Jura Mountains (6.36×), War on Terror (1.63×), Cacique (2.4×), and Adventureland (Iowa) (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emeryville, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.