Evanston, Illinois Audience in United States

Evanston, Illinois logo

Evanston, Illinois has an estimated audience of 402,963 people in United States. 29.7% are female, 70.3% are male, average age 38.1. Top regions: Illinois, California, Texas. Top brand affinities: Tuscany, Julio Cesar Chavez Jr., Bus Driver (video game), War on Terror, JTB Corporation.

The average Evanston, Illinois fan in United States is 38.1 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Tuscany, Julio Cesar Chavez Jr., Bus Driver (video game), with strongest over-indexing on Tuscany (8.87× the country average). Demographically, the Evanston, Illinois audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Evanston, Illinois fans

Demographic split for Evanston, Illinois audience in United States
MetricValue
Female29.7%
Male70.3%
Average age38.1
Estimated audience size402,963

Audience persona

The typical Evanston, Illinois fan in United States is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Tuscany.

Top regions in United States

Top regions ranked by reach for Evanston, Illinois in United States
RegionReachAffinity
Illinois166,65412.41×
California22,2700.5×
Texas12,9180.37×
Utah11,4213.16×
New York10,7530.48×
Ohio9,4010.76×
Florida9,0710.33×
Indiana8,6761.18×
Wisconsin8,6101.42×
Wyoming7,10211.89×
Michigan6,8660.65×
Pennsylvania5,0680.37×
Colorado4,8350.76×
Georgia4,6720.38×
Washington4,4410.55×
Massachusetts4,4090.56×
North Carolina4,4020.36×
Missouri4,2640.66×
Virginia3,9300.4×
New Jersey3,8550.38×
Arizona3,8480.47×
Minnesota3,7770.65×
Tennessee3,2610.4×
Maryland2,7830.4×
Iowa2,7020.81×
Kentucky2,4650.49×
Oregon2,3960.52×
Alabama2,0200.36×
Nevada1,9900.51×
South Carolina1,8250.3×
Louisiana1,7660.34×
Connecticut1,6240.4×
Idaho1,5840.78×
Oklahoma1,5570.35×
Kansas1,4750.46×
Nebraska1,3620.67×
Arkansas1,1590.35×
Mississippi1,0710.32×
Washington, District of Columbia9210.76×
New Mexico6670.33×
Montana5180.46×
New Hampshire4860.31×
Hawaii4730.27×
South Dakota4650.5×
Maine4390.3×
Rhode Island4140.32×
West Virginia3910.21×
North Dakota3540.43×
Vermont2770.39×
Delaware2670.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evanston, Illinois audience
BrandAffinityCategory
Tuscany8.87×Travel & Leisure
Julio Cesar Chavez Jr.4.15×Sports
Bus Driver (video game)4.98×Games
War on Terror2.08×Politics & Society
JTB Corporation6.18×Business & Career
JcrOffroad3.42×Shopping
IWeb2.65×
Cadmium2.2×Business & Career
Academy Award for Best Visual Effects1.79×Movies & TV
Parma1.63×Travel & Leisure
John Key2.62×Politics & Society
Cadena SER1.69×Music & Radio
Memphis May Fire2.29×Music & Radio
Ipsos1.6×Business & Career
Otto Graham1.62×Sports
Canino1.95×Travel & Leisure
Iyaz2.39×Music & Radio
Industrial Workers of the World1.53×Travel & Leisure
Nonito Donaire1.56×Sports
James Booker2.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evanston, Illinois audience
TraitClusterScore
Sports ActivityPOWER1.79
Quality AwarenessPREMIUM1.7
Luxury OrientationPREMIUM1.53
Urban LifestyleOPEN1.48
Career OrientationPOWER1.35
TravellingTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Evanston, Illinois
CountryShare
United States95.3%
Germany1.9%
Canada1.0%

See Evanston, Illinois audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Evanston, Illinois have in United States?

Evanston, Illinois has an estimated audience of 402,963 people in United States, concentrated in Illinois and California.

What is the gender split and age of Evanston, Illinois fans?

29.7% of Evanston, Illinois fans are female, 70.3% are male, with an average age of 38.1 years.

Which brands do Evanston, Illinois fans like most?

Evanston, Illinois fans show strongest brand affinity for Tuscany (8.87×), Julio Cesar Chavez Jr. (4.15×), and Bus Driver (video game) (4.98×) over the country average.

Where do Evanston, Illinois fans live in United States?

Evanston, Illinois fans in United States are most concentrated in Illinois (reach 166,654), California (reach 22,270), and Texas (reach 12,918). These three regions account for the largest share of the active audience.

What other brands do Evanston, Illinois fans also like?

Beyond Evanston, Illinois itself, the audience over-indexes on Julio Cesar Chavez Jr. (4.15×), Bus Driver (video game) (4.98×), War on Terror (2.08×), and JTB Corporation (6.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evanston, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.