First Lady of the United States Audience in United States

First Lady of the United States logo

First Lady of the United States has an estimated audience of 3,037,335 people in United States. 72.9% are female, 27.1% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Enfamil, WGN-TV, Al Ahly SC, Fast Five.

The average First Lady of the United States fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Enfamil, WGN-TV, with strongest over-indexing on Pillow (1.65× the country average). Demographically, the First Lady of the United States audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of First Lady of the United States fans

Demographic split for First Lady of the United States audience in United States
MetricValue
Female72.9%
Male27.1%
Average age43.9
Estimated audience size3,037,335

Audience persona

The typical First Lady of the United States fan in United States is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for First Lady of the United States in United States
RegionReachAffinity
California266,5980.8×
Texas230,7790.88×
Florida195,2470.95×
New York155,6200.92×
Pennsylvania112,9401.1×
North Carolina100,9881.1×
Georgia99,1411.06×
Ohio94,1761.01×
Illinois93,9760.93×
Michigan84,0881.06×
Virginia83,0321.12×
New Jersey74,0060.96×
Arizona67,9441.1×
Indiana62,8901.13×
Tennessee60,4010.99×
Maryland56,0131.07×
Washington54,7240.9×
Missouri52,6991.08×
South Carolina51,2711.12×
Massachusetts50,9960.85×
Alabama47,4301.12×
Wisconsin45,8081×
Minnesota44,0341.01×
Kentucky42,0001.1×
Colorado41,3690.86×
Oklahoma37,3421.11×
Louisiana36,6560.94×
Oregon32,6000.94×
Connecticut30,5301×
Mississippi25,7301.03×
Iowa24,7640.99×
Nevada24,3320.83×
Kansas24,3021.02×
Arkansas24,1570.97×
Utah21,4140.79×
New Mexico16,0801.06×
West Virginia15,4481.09×
Rhode Island15,3641.59×
Nebraska14,8010.97×
Idaho14,2660.94×
New Hampshire13,1271.1×
Maine11,5161.06×
Delaware10,4911.25×
Hawaii8,9430.68×
Washington, District of Columbia8,8170.97×
Montana7,9790.95×
North Dakota6,6601.07×
South Dakota6,4250.92×
Alaska5,0580.78×
Vermont4,5330.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First Lady of the United States audience
BrandAffinityCategory
Pillow1.65×Home & Garden
Enfamil2.87×Kids & Family
WGN-TV1.51×Movies & TV
Al Ahly SC2.03×Sports
Fast Five1.87×Movies & TV
Diane Sawyer1.63×Movies & TV
Parma2.05×Travel & Leisure
Mariel Hemingway1.5×Fashion & Accessoires
International University of Business Agriculture and Technology1.56×Business & Career
Celtic punk1.52×Music & Radio
Cachorros1.84×Pets & Animals
Jbc4.14×Kids & Family
Islamic eschatology1.65×Politics & Society
Cachaça2.32×Food & Beverages
Ivana (singer)2.69×
Hypnagogia2.35×Health
Gemma Ward1.66×Fashion & Accessoires
Taranto1.59×Travel & Leisure
Indiana University School of Medicine1.53×Business & Career
Pyrite1.96×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First Lady of the United States audience
TraitClusterScore
Family OrientationCONSERVATISM2.3
TraditionCONSERVATISM1.97
Community OrientationOPEN1.57
IndividualismJOY1.54
SpiritualityBALANCE1.33
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for First Lady of the United States
CountryShare
United States87.4%
Brazil1.5%
Canada1.3%

See First Lady of the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does First Lady of the United States have in United States?

First Lady of the United States has an estimated audience of 3,037,335 people in United States, concentrated in California and Texas.

What is the gender split and age of First Lady of the United States fans?

72.9% of First Lady of the United States fans are female, 27.1% are male, with an average age of 43.9 years.

Which brands do First Lady of the United States fans like most?

First Lady of the United States fans show strongest brand affinity for Pillow (1.65×), Enfamil (2.87×), and WGN-TV (1.51×) over the country average.

Where do First Lady of the United States fans live in United States?

First Lady of the United States fans in United States are most concentrated in California (reach 266,598), Texas (reach 230,779), and Florida (reach 195,247). These three regions account for the largest share of the active audience.

What other brands do First Lady of the United States fans also like?

Beyond First Lady of the United States itself, the audience over-indexes on Enfamil (2.87×), WGN-TV (1.51×), Al Ahly SC (2.03×), and Fast Five (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First Lady of the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.