Gale (publisher) Audience in United States

Gale (publisher) logo

Gale (publisher) has an estimated audience of 1,170,704 people in United States. 28.8% are female, 71.2% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: WFTS-TV, Leverage (TV series), Public speaking, N1 road (South Africa), JTV (Indonesia).

The average Gale (publisher) fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include WFTS-TV, Leverage (TV series), Public speaking, with strongest over-indexing on WFTS-TV (4.16× the country average). Demographically, the Gale (publisher) audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Person

Demographics of Gale (publisher) fans

Demographic split for Gale (publisher) audience in United States
MetricValue
Female28.8%
Male71.2%
Average age43.7
Estimated audience size1,170,704

Audience persona

The typical Gale (publisher) fan in United States is more male, around 43.7 years old, with strong Family Orientation tendencies and a notable affinity for WFTS-TV.

Top regions in United States

Top regions ranked by reach for Gale (publisher) in United States
RegionReachAffinity
California201,4641.56×
Texas126,1381.25×
Florida122,1021.54×
New York82,3261.26×
Illinois48,6221.25×
Ohio46,8711.3×
Virginia39,2501.38×
Pennsylvania38,0310.96×
Georgia35,3710.98×
Michigan34,0571.11×
North Carolina31,0030.88×
Washington30,8941.32×
New Jersey30,0391.01×
Massachusetts27,8831.21×
Maryland24,2161.2×
Tennessee22,8700.97×
Indiana21,4191×
Arizona21,0570.88×
Missouri19,3541.03×
Wisconsin17,8231.01×
Kentucky16,8751.15×
Louisiana16,7881.11×
Colorado16,5160.9×
Oregon15,3221.14×
South Carolina15,2890.87×
Alabama14,6070.89×
Minnesota14,4710.86×
Connecticut12,9671.1×
Oklahoma11,9170.92×
Utah11,1511.06×
Nevada9,3980.83×
Iowa9,3600.97×
Kansas8,5550.93×
Mississippi7,6280.79×
Arkansas7,0500.73×
Nebraska5,7190.97×
Hawaii4,8080.96×
Idaho4,6940.8×
New Mexico4,6010.78×
Washington, District of Columbia4,4451.26×
New Hampshire4,1180.89×
West Virginia4,0380.74×
Maine3,9290.94×
Rhode Island3,3700.9×
Delaware2,8170.87×
Montana2,3830.73×
Alaska2,0850.83×
Vermont1,8340.89×
North Dakota1,7230.72×
South Dakota1,6240.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gale (publisher) audience
BrandAffinityCategory
WFTS-TV4.16×Movies & TV
Leverage (TV series)3.57×Movies & TV
Public speaking1.62×Politics & Society
N1 road (South Africa)1.65×Travel & Leisure
JTV (Indonesia)2.1×
Ironmongery4.01×Home & Garden
Necktie1.6×Fashion & Accessoires
Artistic inspiration1.56×Arts & Culture
Enfamil1.64×Kids & Family
Arutz Sheva1.54×News
Cadillac Ranch2.58×Cars & Mobility
Underarm hair1.63×Beauty & Wellness
Cacique2.03×Food & Beverages
Cadence1.61×Technology & Electronics
La Capital1.54×News
Príncipe1.63×Travel & Leisure
Pendleton, Oregon2.08×Travel & Leisure
Isabela (province)1.83×
Chachapoyas, Peru1.69×Travel & Leisure
Cadbury World1.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gale (publisher) audience
TraitClusterScore
Family OrientationCONSERVATISM2.08
Community OrientationOPEN1.64
TraditionCONSERVATISM1.55
MindfulnessBALANCE1.53
Pet OwnershipJOY1.42
Career OrientationPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Gale (publisher)
CountryShare
United States45.1%
Brazil13.5%
Mexico6.6%

See Gale (publisher) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Gale (publisher) have in United States?

Gale (publisher) has an estimated audience of 1,170,704 people in United States, concentrated in California and Texas.

What is the gender split and age of Gale (publisher) fans?

28.8% of Gale (publisher) fans are female, 71.2% are male, with an average age of 43.7 years.

Which brands do Gale (publisher) fans like most?

Gale (publisher) fans show strongest brand affinity for WFTS-TV (4.16×), Leverage (TV series) (3.57×), and Public speaking (1.62×) over the country average.

Where do Gale (publisher) fans live in United States?

Gale (publisher) fans in United States are most concentrated in California (reach 201,464), Texas (reach 126,138), and Florida (reach 122,102). These three regions account for the largest share of the active audience.

What other brands do Gale (publisher) fans also like?

Beyond Gale (publisher) itself, the audience over-indexes on Leverage (TV series) (3.57×), Public speaking (1.62×), N1 road (South Africa) (1.65×), and JTV (Indonesia) (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gale (publisher). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.