Gary, Indiana Audience in United States

Gary, Indiana logo

Gary, Indiana has an estimated audience of 476,724 people in United States. 51.3% are female, 48.7% are male, average age 35.4. Top regions: Indiana, Illinois, California. Top brand affinities: nbc chicago, Tuscany, WESH, WFTV, Julio Cesar Chavez Jr..

The average Gary, Indiana fan in United States is 35.4 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, California. Top brand affinities include nbc chicago, Tuscany, WESH, with strongest over-indexing on nbc chicago (2.65× the country average). Demographically, the Gary, Indiana audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Gary, Indiana fans

Demographic split for Gary, Indiana audience in United States
MetricValue
Female51.3%
Male48.7%
Average age35.4
Estimated audience size476,724

Audience persona

The typical Gary, Indiana fan in United States is balanced, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for Gary, Indiana in United States
RegionReachAffinity
Indiana54,7956.29×
Illinois43,6332.75×
California36,7640.7×
Texas30,2690.74×
New York27,1561.02×
Florida22,7090.7×
Ohio20,6941.41×
Michigan17,0881.37×
Pennsylvania13,5870.85×
Georgia12,3580.84×
North Carolina11,4640.8×
Wisconsin10,9131.52×
Tennessee9,5140.99×
Virginia9,5050.82×
Kentucky9,5021.59×
New Jersey9,1480.75×
Massachusetts8,6430.92×
Missouri8,2091.07×
Minnesota7,8211.15×
Arizona7,5230.77×
Washington7,1840.75×
Maryland6,5810.8×
Colorado6,2850.84×
Alabama5,7230.86×
South Carolina5,0350.7×
Iowa4,8591.24×
Louisiana4,4360.72×
Oklahoma3,8180.72×
Connecticut3,7630.79×
Oregon3,7620.69×
Nevada3,3920.74×
Kansas3,3420.89×
Mississippi3,2780.83×
Arkansas3,1660.81×
Utah3,0050.7×
Nebraska2,4791.04×
Washington, District of Columbia1,6331.14×
Idaho1,5320.64×
West Virginia1,5290.69×
New Hampshire1,3630.73×
New Mexico1,3500.56×
Maine1,2930.76×
Rhode Island1,1060.73×
Hawaii1,0300.5×
Montana9550.72×
South Dakota8670.79×
North Dakota8600.88×
Delaware8150.62×
Alaska6980.68×
Vermont6450.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gary, Indiana audience
BrandAffinityCategory
nbc chicago2.65×Movies & TV
Tuscany2.56×Travel & Leisure
WESH1.61×Movies & TV
WFTV1.93×Movies & TV
Julio Cesar Chavez Jr.2.11×Sports
WSVN1.71×Movies & TV
Temple Grandin1.56×Literature
Ixtapaluca3.44×Travel & Leisure
Finding Your Roots2.1×Movies & TV
ABC TV1.52×Movies & TV
Intraocular lens1.76×Health
WOFL2.55×Movies & TV
JcrOffroad2.2×Shopping
Building-integrated photovoltaics1.71×Home & Garden
Otto Graham1.51×Sports
John Key1.67×Politics & Society
richard speight jr1.58×Movies & TV
JTB Corporation2.48×Business & Career
Michael Jr. Comedy1.56×Movies & TV
Jebel Ali Free Zone2.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gary, Indiana audience
TraitClusterScore
ExtroversionTHRILL1.64
Urban LifestyleOPEN1.18
Risk AppetiteTHRILL1.07
Pet OwnershipJOY1.05
Social Media UsageJOY1.03
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Gary, Indiana
CountryShare
United States49.2%
Colombia10.1%
France5.8%

See Gary, Indiana audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Gary, Indiana have in United States?

Gary, Indiana has an estimated audience of 476,724 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Gary, Indiana fans?

51.3% of Gary, Indiana fans are female, 48.7% are male, with an average age of 35.4 years.

Which brands do Gary, Indiana fans like most?

Gary, Indiana fans show strongest brand affinity for nbc chicago (2.65×), Tuscany (2.56×), and WESH (1.61×) over the country average.

Where do Gary, Indiana fans live in United States?

Gary, Indiana fans in United States are most concentrated in Indiana (reach 54,795), Illinois (reach 43,633), and California (reach 36,764). These three regions account for the largest share of the active audience.

What other brands do Gary, Indiana fans also like?

Beyond Gary, Indiana itself, the audience over-indexes on Tuscany (2.56×), WESH (1.61×), WFTV (1.93×), and Julio Cesar Chavez Jr. (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gary, Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.