Great Lakes region Audience in United States

Great Lakes region logo

Great Lakes region has an estimated audience of 3,743,469 people in United States. 55.4% are female, 44.6% are male, average age 41.7. Top regions: Michigan, California, Illinois. Top brand affinities: Sinaloa, Tuscany, Nasal cavity, James Butler (American football), Julio Cesar Chavez Jr..

The average Great Lakes region fan in United States is 41.7 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Illinois. Top brand affinities include Sinaloa, Tuscany, Nasal cavity, with strongest over-indexing on Sinaloa (9.55× the country average). Demographically, the Great Lakes region audience skews more female with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Great Lakes region fans

Demographic split for Great Lakes region audience in United States
MetricValue
Female55.4%
Male44.6%
Average age41.7
Estimated audience size3,743,469

Audience persona

The typical Great Lakes region fan in United States is more female, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Great Lakes region in United States
RegionReachAffinity
Michigan299,5873.06×
California281,6950.68×
Illinois275,8662.21×
New York263,1841.26×
Ohio240,2502.08×
Texas222,4460.69×
Florida175,8350.69×
Indiana148,8302.18×
Wisconsin127,0852.26×
Pennsylvania118,2480.94×
Minnesota100,6801.88×
Georgia86,2640.75×
Virginia79,5410.87×
North Carolina77,4470.69×
New Jersey70,3690.74×
Massachusetts70,3070.95×
Maryland60,7900.94×
Washington60,5250.81×
Tennessee56,4590.75×
Arizona51,8480.68×
Missouri50,2500.83×
Colorado47,9620.81×
Kentucky47,4501.01×
South Carolina34,3340.61×
Oklahoma32,6610.79×
Connecticut30,9550.82×
Oregon30,3480.71×
Louisiana30,2420.63×
Iowa29,8060.97×
Alabama24,4460.47×
Utah23,2050.69×
Washington, District of Columbia23,1892.06×
Kansas21,8410.74×
Arkansas20,6750.67×
Nevada18,3260.51×
Nebraska17,2900.92×
Mississippi16,1110.52×
New Hampshire15,2211.03×
Maine12,3390.92×
Idaho12,2830.65×
West Virginia11,8230.68×
New Mexico10,6760.57×
Hawaii9,1260.57×
Alaska8,8491.1×
Rhode Island8,8190.74×
Montana8,3570.8×
Vermont8,0961.23×
North Dakota8,0311.04×
South Dakota7,6140.88×
Wyoming7,1731.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great Lakes region audience
BrandAffinityCategory
Sinaloa9.55×Travel & Leisure
Tuscany3.13×Travel & Leisure
Nasal cavity3.3×Health
James Butler (American football)9.42×Sports
Julio Cesar Chavez Jr.1.91×Sports
Ken Griffey Jr.1.72×Sports
Israeli cuisine1.84×Food & Beverages
Laguna (province)2×
John Stuart Mill2.38×Politics & Society
John Key2.97×Politics & Society
Tokyo Story2.38×Movies & TV
Rajasthan1.66×Travel & Leisure
Ixtapaluca1.5×Travel & Leisure
Summer Days (And Summer Nights!!)2.21×Music & Radio
Cagayan1.69×Travel & Leisure
Junior Chamber International1.6×Politics & Society
JTB Corporation2.39×Business & Career
Fist of Legend1.59×Movies & TV
The Radiators (American band)1.51×Music & Radio
Jbc1.71×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great Lakes region audience
TraitClusterScore
DIY MentalityTHRILL1.34
Community OrientationOPEN1.32
Career OrientationPOWER1.21
IndividualismJOY1.2
TraditionCONSERVATISM1.16
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Great Lakes region
CountryShare
United States99.8%
Canada0.2%
Germany0.1%

See Great Lakes region audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Great Lakes region have in United States?

Great Lakes region has an estimated audience of 3,743,469 people in United States, concentrated in Michigan and California.

What is the gender split and age of Great Lakes region fans?

55.4% of Great Lakes region fans are female, 44.6% are male, with an average age of 41.7 years.

Which brands do Great Lakes region fans like most?

Great Lakes region fans show strongest brand affinity for Sinaloa (9.55×), Tuscany (3.13×), and Nasal cavity (3.3×) over the country average.

Where do Great Lakes region fans live in United States?

Great Lakes region fans in United States are most concentrated in Michigan (reach 299,587), California (reach 281,695), and Illinois (reach 275,866). These three regions account for the largest share of the active audience.

What other brands do Great Lakes region fans also like?

Beyond Great Lakes region itself, the audience over-indexes on Tuscany (3.13×), Nasal cavity (3.3×), James Butler (American football) (9.42×), and Julio Cesar Chavez Jr. (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Lakes region. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.