Greater St. Louis Audience in United States

Greater St. Louis logo

Greater St. Louis has an estimated audience of 1,534,524 people in United States. 60.0% are female, 40.0% are male, average age 39.9. Top regions: Missouri, California, Illinois. Top brand affinities: John Stuart Mill, Minnesota, Nebraska, Tuscany, Julio Cesar Chavez Jr..

The average Greater St. Louis fan in United States is 39.9 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, California, Illinois. Top brand affinities include John Stuart Mill, Minnesota, Nebraska, with strongest over-indexing on John Stuart Mill (30× the country average). Demographically, the Greater St. Louis audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Greater St. Louis fans

Demographic split for Greater St. Louis audience in United States
MetricValue
Female60.0%
Male40.0%
Average age39.9
Estimated audience size1,534,524

Audience persona

The typical Greater St. Louis fan in United States is more female, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for John Stuart Mill.

Top regions in United States

Top regions ranked by reach for Greater St. Louis in United States
RegionReachAffinity
Missouri240,9999.74×
California47,7330.28×
Illinois41,0900.8×
Texas35,8990.27×
New York29,0230.34×
Florida21,0990.2×
North Carolina15,7530.34×
Virginia15,6900.42×
Alabama14,8240.69×
Mississippi13,2781.05×
Louisiana11,8050.6×
Arkansas11,7960.93×
Oklahoma11,5360.68×
Ohio11,3550.24×
Kentucky11,3530.59×
Tennessee10,4690.34×
South Carolina10,3940.45×
Indiana10,1270.36×
Kansas10,1250.84×
Idaho10,1221.32×
Michigan9,7310.24×
Hawaii9,6691.47×
Iowa9,6120.76×
New Jersey9,5690.25×
South Dakota9,4122.65×
Georgia9,3400.2×
Pennsylvania9,2990.18×
Wisconsin9,2870.4×
North Dakota9,1642.91×
New Hampshire9,0321.49×
Arizona8,9430.29×
Massachusetts8,8960.29×
Nebraska8,8441.15×
Connecticut8,8310.57×
Nevada8,7690.59×
Rhode Island8,7211.79×
Maine8,7161.59×
New Mexico8,6911.13×
Oregon8,6570.49×
Utah8,6060.63×
Vermont8,5783.18×
Maryland8,5070.32×
Minnesota8,2970.38×
Washington8,0160.26×
Colorado7,9940.33×
Delaware7,8101.84×
Washington, District of Columbia5,6391.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greater St. Louis audience
BrandAffinityCategory
John Stuart Mill30×Politics & Society
Minnesota1.75×Travel & Leisure
Nebraska1.68×Travel & Leisure
Tuscany2.28×Travel & Leisure
Julio Cesar Chavez Jr.1.54×Sports
Tito Puente, Jr.7.65×Music & Radio
Jonathan Davis1.68×Music & Radio
Jabberwocky (band)1.65×Music & Radio
Rajasthan2.31×Travel & Leisure
John Key2.9×Politics & Society
Caesarea2.48×Travel & Leisure
D3.js11.45×Technology & Electronics
Les Brown (bandleader)1.57×Music & Radio
Fist of Legend2×Movies & TV
Cagayan1.71×Travel & Leisure
Junior Chamber International1.66×Politics & Society
Chicago Stock Exchange1.74×Business & Career
James Butler (American football)1.74×Sports
Davao Region1.67×Travel & Leisure
JTG2.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greater St. Louis audience
TraitClusterScore
Career OrientationPOWER1.4
Community OrientationOPEN1.29
DIY MentalityTHRILL1.21
IndividualismJOY1.16
Family OrientationCONSERVATISM1.1
Need for SecurityCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Greater St. Louis
CountryShare
United States89.1%
Mexico7.7%
Argentina2.5%

See Greater St. Louis audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Greater St. Louis have in United States?

Greater St. Louis has an estimated audience of 1,534,524 people in United States, concentrated in Missouri and California.

What is the gender split and age of Greater St. Louis fans?

60.0% of Greater St. Louis fans are female, 40.0% are male, with an average age of 39.9 years.

Which brands do Greater St. Louis fans like most?

Greater St. Louis fans show strongest brand affinity for John Stuart Mill (30×), Minnesota (1.75×), and Nebraska (1.68×) over the country average.

Where do Greater St. Louis fans live in United States?

Greater St. Louis fans in United States are most concentrated in Missouri (reach 240,999), California (reach 47,733), and Illinois (reach 41,090). These three regions account for the largest share of the active audience.

What other brands do Greater St. Louis fans also like?

Beyond Greater St. Louis itself, the audience over-indexes on Minnesota (1.75×), Nebraska (1.68×), Tuscany (2.28×), and Julio Cesar Chavez Jr. (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater St. Louis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.