Greenwich, Connecticut Audience in United States

Greenwich, Connecticut logo

Greenwich, Connecticut has an estimated audience of 363,503 people in United States. 61.0% are female, 39.0% are male, average age 42.5. Top regions: New York, California, Florida. Top brand affinities: Alaska, Google Analytics, Graham Greene (actor), Food quality, Buenavista (Madrid).

The average Greenwich, Connecticut fan in United States is 42.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Alaska, Google Analytics, Graham Greene (actor), with strongest over-indexing on Alaska (2.44× the country average). Demographically, the Greenwich, Connecticut audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Greenwich, Connecticut fans

Demographic split for Greenwich, Connecticut audience in United States
MetricValue
Female61.0%
Male39.0%
Average age42.5
Estimated audience size363,503

Audience persona

The typical Greenwich, Connecticut fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Greenwich, Connecticut in United States
RegionReachAffinity
New York57,5482.83×
California37,0800.93×
Florida28,1391.14×
Texas24,7130.79×
Connecticut21,9566.02×
Pennsylvania16,9051.38×
New Jersey15,9211.72×
Illinois12,5961.04×
North Carolina11,0721.01×
Virginia11,0141.24×
Georgia10,2170.91×
Massachusetts9,3911.31×
Ohio9,2340.82×
Michigan7,3330.77×
Maryland7,2421.16×
Tennessee5,9690.82×
Colorado5,7271×
Arizona5,7030.77×
Washington5,4470.75×
Indiana5,4000.81×
South Carolina5,2760.96×
Missouri4,2850.73×
Minnesota3,7180.71×
Wisconsin3,4750.64×
Alabama3,3710.66×
Louisiana3,2990.7×
Kentucky3,1000.68×
Oregon2,7250.65×
Washington, District of Columbia2,6722.45×
Utah2,5160.77×
Nevada2,3100.66×
Oklahoma2,2790.56×
Rhode Island2,0311.76×
Iowa2,0070.67×
Mississippi1,9190.64×
Kansas1,7730.62×
Arkansas1,7430.58×
Maine1,3721.05×
Delaware1,2291.23×
New Hampshire1,1900.83×
Nebraska1,1080.61×
Idaho1,0080.55×
West Virginia9510.56×
New Mexico9470.52×
Hawaii8850.57×
Montana6590.65×
Vermont5790.91×
Alaska3510.45×
South Dakota3170.38×
Wyoming3130.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greenwich, Connecticut audience
BrandAffinityCategory
Alaska2.44×Travel & Leisure
Google Analytics4.87×Internet & Social Media
Graham Greene (actor)1.78×
Food quality3.69×Food & Beverages
Buenavista (Madrid)2.04×Travel & Leisure
Tierra caliente1.73×Travel & Leisure
Sub Zero (Official)2.06×Literature
IWeb3.73×
Title Nine1.87×Fashion & Accessoires
New York Harbor2.24×Travel & Leisure
Academy Award for Best Visual Effects1.96×Movies & TV
Cacique1.74×Food & Beverages
Equinix1.84×Business & Career
Brooklyn College1.63×Business & Career
John Key2.83×Politics & Society
Otto Graham2.4×Sports
Ipsos1.86×Business & Career
Bulacan1.59×Travel & Leisure
John Gray (U.S. author)2.43×Literature
Memphis May Fire1.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greenwich, Connecticut audience
TraitClusterScore
Quality AwarenessPREMIUM2.58
Luxury OrientationPREMIUM2.34
TravellingTHRILL1.49
DIY MentalityTHRILL1.35
Healthy LifestyleBALANCE1.22
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Greenwich, Connecticut
CountryShare
United States94.8%
Germany3.6%
Italy1.6%

See Greenwich, Connecticut audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Greenwich, Connecticut have in United States?

Greenwich, Connecticut has an estimated audience of 363,503 people in United States, concentrated in New York and California.

What is the gender split and age of Greenwich, Connecticut fans?

61.0% of Greenwich, Connecticut fans are female, 39.0% are male, with an average age of 42.5 years.

Which brands do Greenwich, Connecticut fans like most?

Greenwich, Connecticut fans show strongest brand affinity for Alaska (2.44×), Google Analytics (4.87×), and Graham Greene (actor) (1.78×) over the country average.

Where do Greenwich, Connecticut fans live in United States?

Greenwich, Connecticut fans in United States are most concentrated in New York (reach 57,548), California (reach 37,080), and Florida (reach 28,139). These three regions account for the largest share of the active audience.

What other brands do Greenwich, Connecticut fans also like?

Beyond Greenwich, Connecticut itself, the audience over-indexes on Google Analytics (4.87×), Graham Greene (actor) (1.78×), Food quality (3.69×), and Buenavista (Madrid) (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greenwich, Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.