Guide Audience in United States
Guide has an estimated audience of 2,251,229 people in United States. 27.8% are female, 72.2% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Nebraska, WESH, ABC 7 Chicago, WFTV.
The average Guide fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Nebraska, WESH, with strongest over-indexing on Alaska (1.6× the country average). Demographically, the Guide audience skews more male with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Guide fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 41.6 |
| Estimated audience size | 2,251,229 |
Audience persona
The typical Guide fan in United States is more male, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 274,594 | 1.11× |
| Texas | 201,574 | 1.04× |
| Florida | 160,651 | 1.05× |
| New York | 134,040 | 1.07× |
| Illinois | 102,127 | 1.36× |
| Georgia | 76,872 | 1.11× |
| Pennsylvania | 72,038 | 0.95× |
| North Carolina | 69,619 | 1.03× |
| Ohio | 64,103 | 0.92× |
| Virginia | 57,248 | 1.04× |
| Michigan | 55,479 | 0.94× |
| Washington | 52,556 | 1.16× |
| New Jersey | 49,720 | 0.87× |
| Tennessee | 44,394 | 0.98× |
| Arizona | 43,912 | 0.96× |
| Maryland | 41,454 | 1.07× |
| Massachusetts | 40,628 | 0.92× |
| Indiana | 38,990 | 0.95× |
| Missouri | 37,623 | 1.04× |
| Colorado | 36,278 | 1.02× |
| South Carolina | 34,846 | 1.03× |
| Minnesota | 34,066 | 1.06× |
| Wisconsin | 33,939 | 1× |
| Louisiana | 31,234 | 1.08× |
| Alabama | 30,658 | 0.97× |
| Oregon | 28,581 | 1.11× |
| Oklahoma | 27,999 | 1.12× |
| Kentucky | 27,080 | 0.96× |
| Connecticut | 20,694 | 0.92× |
| Nevada | 20,632 | 0.95× |
| Arkansas | 19,745 | 1.06× |
| Utah | 19,447 | 0.96× |
| Mississippi | 18,398 | 0.99× |
| Kansas | 17,277 | 0.97× |
| Iowa | 17,206 | 0.93× |
| Idaho | 11,154 | 0.99× |
| New Mexico | 10,922 | 0.97× |
| Hawaii | 10,161 | 1.05× |
| Nebraska | 10,075 | 0.89× |
| Delaware | 10,059 | 1.62× |
| West Virginia | 9,174 | 0.88× |
| New Hampshire | 7,307 | 0.82× |
| Washington, District of Columbia | 6,870 | 1.02× |
| Maine | 6,687 | 0.83× |
| Montana | 5,808 | 0.93× |
| Rhode Island | 5,596 | 0.78× |
| Alaska | 4,984 | 1.03× |
| South Dakota | 4,289 | 0.82× |
| North Dakota | 4,176 | 0.9× |
| Vermont | 3,590 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 1.6× | Travel & Leisure |
| Nebraska | 1.61× | Travel & Leisure |
| WESH | 1.97× | Movies & TV |
| ABC 7 Chicago | 1.62× | Movies & TV |
| WFTV | 1.57× | Movies & TV |
| Diane Sawyer | 1.82× | Movies & TV |
| Nasal cavity | 1.61× | Health |
| Aleksander Barkov, Jr. | 1.75× | Sports |
| Bulacan | 1.64× | Travel & Leisure |
| John Key | 2.07× | Politics & Society |
| Chicago Stock Exchange | 1.87× | Business & Career |
| Apostrophe | 1.66× | Literature |
| cake decorating shop | 3.09× | Food & Beverages |
| Davao Region | 1.55× | Travel & Leisure |
| WKMG-TV | 2.27× | Movies & TV |
| Jean-Marc Vallée | 1.95× | Movies & TV |
| Iyengar | 1.76× | Literature |
| Fox 35 WOFL | 1.69× | Movies & TV |
| Church Community Builder | 1.72× | Technology & Electronics |
| JC | 1.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.33 |
| Individualism | JOY | 1.16 |
| Quality Awareness | PREMIUM | 1.11 |
| Career Orientation | POWER | 1.05 |
| Need for Security | CONSERVATISM | 1.05 |
| Tradition | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.5% |
| Japan | 6.3% |
| United Kingdom | 4.3% |
See Guide audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Guide have in United States?
Guide has an estimated audience of 2,251,229 people in United States, concentrated in California and Texas.
What is the gender split and age of Guide fans?
27.8% of Guide fans are female, 72.2% are male, with an average age of 41.6 years.
Which brands do Guide fans like most?
Guide fans show strongest brand affinity for Alaska (1.6×), Nebraska (1.61×), and WESH (1.97×) over the country average.
Where do Guide fans live in United States?
Guide fans in United States are most concentrated in California (reach 274,594), Texas (reach 201,574), and Florida (reach 160,651). These three regions account for the largest share of the active audience.
What other brands do Guide fans also like?
Beyond Guide itself, the audience over-indexes on Nebraska (1.61×), WESH (1.97×), ABC 7 Chicago (1.62×), and WFTV (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.