Haiphong Audience in United States

Haiphong logo

Haiphong has an estimated audience of 388,977 people in United States. 53.2% are female, 46.8% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Cachorros, Dental hygienist, Academy Award for Best Film Editing, Cadmium.

The average Haiphong fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Cachorros, Dental hygienist, with strongest over-indexing on Minnesota (5.3× the country average). Demographically, the Haiphong audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Haiphong fans

Demographic split for Haiphong audience in United States
MetricValue
Female53.2%
Male46.8%
Average age37.1
Estimated audience size388,977

Audience persona

The typical Haiphong fan in United States is balanced, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Haiphong in United States
RegionReachAffinity
California83,7751.96×
Texas31,1840.93×
New York29,3371.35×
Florida19,4790.74×
Washington17,7662.28×
Illinois14,4481.11×
Georgia11,4070.95×
Virginia11,2151.18×
Pennsylvania11,0750.85×
New Jersey9,7880.99×
Massachusetts9,1001.19×
North Carolina8,3050.71×
Ohio7,6350.64×
Arizona7,2810.92×
Michigan6,5450.64×
Oregon6,0691.36×
Tennessee6,0370.77×
Minnesota6,0041.08×
Colorado5,7850.94×
Maryland4,8100.72×
Indiana4,3510.61×
South Carolina4,3490.74×
Missouri4,3250.69×
Wisconsin4,3050.74×
Nevada2,9750.79×
Kentucky2,9530.61×
Connecticut2,7960.72×
Washington, District of Columbia2,6782.29×
Utah2,6270.75×
Louisiana2,5360.51×
Oklahoma2,4780.57×
Hawaii2,4051.44×
Alabama2,1120.39×
Mississippi1,9520.61×
Kansas1,9460.63×
Arkansas1,8670.58×
Iowa1,8480.58×
Idaho1,7170.88×
West Virginia1,4870.82×
Alaska1,4841.78×
New Hampshire1,3280.87×
Nebraska1,3000.67×
Montana1,2941.2×
New Mexico1,2930.66×
South Dakota1,2771.42×
North Dakota1,2431.56×
Wyoming1,2032.09×
Rhode Island1,1830.96×
Maine1,1830.85×
Vermont1,1641.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haiphong audience
BrandAffinityCategory
Minnesota5.3×Travel & Leisure
Cachorros13.08×Pets & Animals
Dental hygienist2.52×Health
Academy Award for Best Film Editing3.39×Movies & TV
Cadmium3.3×Business & Career
E-box2.58×Health
War on Terror1.51×Politics & Society
Zazen6.04×Politics & Society
Cadillac Cimarron7.17×Cars & Mobility
New York Harbor2.08×Travel & Leisure
IWeb2.65×
Nova Iorque6.77×
Bus Driver (video game)2.53×Games
Lion of Judah1.92×
Grammy Award for Best Pop Vocal Album3.02×Music & Radio
Building-integrated photovoltaics1.65×Home & Garden
Mãe-de-santo21.05×
Adventureland (Iowa)2.45×
The Specials1.64×Music & Radio
William Boyd (writer)2.1×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haiphong audience
TraitClusterScore
Quality AwarenessPREMIUM2.19
TravellingTHRILL2.07
Sports ActivityPOWER1.83
Price SensitivityPREMIUM1.13
Need for SecurityCONSERVATISM1.04
Luxury OrientationPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Haiphong
CountryShare
Vietnam74.5%
Japan8.3%
United States4.0%

See Haiphong audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Haiphong have in United States?

Haiphong has an estimated audience of 388,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Haiphong fans?

53.2% of Haiphong fans are female, 46.8% are male, with an average age of 37.1 years.

Which brands do Haiphong fans like most?

Haiphong fans show strongest brand affinity for Minnesota (5.3×), Cachorros (13.08×), and Dental hygienist (2.52×) over the country average.

Where do Haiphong fans live in United States?

Haiphong fans in United States are most concentrated in California (reach 83,775), Texas (reach 31,184), and New York (reach 29,337). These three regions account for the largest share of the active audience.

What other brands do Haiphong fans also like?

Beyond Haiphong itself, the audience over-indexes on Cachorros (13.08×), Dental hygienist (2.52×), Academy Award for Best Film Editing (3.39×), and Cadmium (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haiphong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.