Heirloom plant Audience in United States

Heirloom plant logo

Heirloom plant has an estimated audience of 1,841,756 people in United States. 69.0% are female, 31.0% are male, average age 47.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Pillow, The Historian.

The average Heirloom plant fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Heirloom plant audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Heirloom plant fans

Demographic split for Heirloom plant audience in United States
MetricValue
Female69.0%
Male31.0%
Average age47.9
Estimated audience size1,841,756

Audience persona

The typical Heirloom plant fan in United States is more female, around 47.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Heirloom plant in United States
RegionReachAffinity
California93,1980.46×
Texas77,5920.49×
Florida66,7760.54×
Ohio40,3140.71×
New York37,4470.36×
Georgia37,0620.65×
Pennsylvania36,0660.58×
Illinois35,2080.57×
North Carolina34,2510.62×
Tennessee30,2890.82×
Michigan30,0990.62×
Virginia29,6850.66×
Indiana26,7890.8×
Missouri23,5120.79×
Washington23,1930.63×
Alabama21,8010.85×
South Carolina21,4800.78×
Louisiana21,4690.9×
Oklahoma20,0250.98×
Kentucky19,7080.85×
Arizona19,2210.51×
Minnesota17,1470.65×
New Jersey16,8370.36×
Mississippi16,4641.09×
Massachusetts16,2920.45×
Wisconsin16,1210.58×
Arkansas15,6011.03×
Maryland15,4710.49×
Colorado13,8770.48×
Iowa12,7130.84×
Kansas12,5540.86×
Idaho12,5511.36×
West Virginia11,7791.37×
Oregon11,4500.54×
Alaska10,8512.75×
Hawaii10,3911.31×
Connecticut10,2200.55×
New Mexico10,1821.1×
Utah9,9590.6×
New Hampshire9,7061.34×
Montana9,4591.85×
South Dakota9,3362.19×
North Dakota9,0902.4×
Wyoming8,7963.22×
Nebraska8,7730.95×
Nevada8,6990.49×
Rhode Island8,6511.48×
Maine8,6461.31×
Vermont8,5092.63×
Delaware7,7471.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heirloom plant audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Pillow2.6×Home & Garden
The Historian16.48×Literature
3D printing2.58×Technology & Electronics
Whataburger1.56×Food & Beverages
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.01×Travel & Leisure
Hebe2.82×Home & Garden
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Layne Staley2.53×Music & Radio
Étouffée9.82×Food & Beverages
Holly Hagan17.22×Movies & TV
Janitor2.38×Home & Garden
Dan Hardy11.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heirloom plant audience
TraitClusterScore
Urban LifestyleOPEN3.37
SustainabilityBALANCE2.1
Community OrientationOPEN1.73
Family OrientationCONSERVATISM1.6
Design AffinityPREMIUM1.56
DIY MentalityTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Heirloom plant
CountryShare
United States76.8%
Canada4.9%
Australia4.0%

See Heirloom plant audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Heirloom plant have in United States?

Heirloom plant has an estimated audience of 1,841,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Heirloom plant fans?

69.0% of Heirloom plant fans are female, 31.0% are male, with an average age of 47.9 years.

Which brands do Heirloom plant fans like most?

Heirloom plant fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do Heirloom plant fans live in United States?

Heirloom plant fans in United States are most concentrated in California (reach 93,198), Texas (reach 77,592), and Florida (reach 66,776). These three regions account for the largest share of the active audience.

What other brands do Heirloom plant fans also like?

Beyond Heirloom plant itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), Pillow (2.6×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heirloom plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.