Heist film Audience in United States

Heist film has an estimated audience of 471,629 people in United States. 50.3% are female, 49.7% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Avan Jogia, Freddie Highmore, Famke Janssen, Ocean's Eleven, Revenge (TV series).

The average Heist film fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Avan Jogia, Freddie Highmore, Famke Janssen, with strongest over-indexing on Avan Jogia (285.39× the country average). Demographically, the Heist film audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Heist film fans

Demographic split for Heist film audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.4
Estimated audience size471,629

Audience persona

The typical Heist film fan in United States is balanced, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Avan Jogia.

Top regions in United States

Top regions ranked by reach for Heist film in United States
RegionReachAffinity
California58,4231.13×
Texas41,1901.02×
New York28,3741.08×
Florida27,7010.87×
Illinois17,4881.11×
Georgia16,2071.12×
Pennsylvania15,8991×
Ohio15,1731.04×
North Carolina15,1161.07×
Michigan12,6131.02×
Virginia12,2601.07×
Washington11,4801.21×
New Jersey11,1280.93×
Massachusetts10,8131.16×
Tennessee9,7061.03×
Maryland8,8531.09×
Colorado8,7811.18×
Arizona8,7270.91×
Indiana8,3660.97×
Missouri8,1021.07×
Minnesota7,2731.08×
South Carolina6,9930.99×
Wisconsin6,9010.97×
Oregon6,7461.25×
Alabama6,2040.94×
Louisiana5,9410.98×
Kentucky5,7130.97×
Oklahoma5,3261.02×
Utah5,2621.25×
Connecticut5,1761.09×
Nevada4,3340.95×
Kansas3,9631.07×
Mississippi3,8080.98×
Iowa3,5710.92×
Arkansas3,3830.87×
Idaho2,4651.04×
Nebraska1,9300.82×
New Mexico1,9200.81×
New Hampshire1,7760.96×
Washington, District of Columbia1,7191.21×
Hawaii1,6740.83×
Maine1,6190.96×
West Virginia1,5620.71×
Montana1,4281.09×
Rhode Island1,4000.93×
Delaware1,0420.8×
Vermont9751.18×
North Dakota8760.9×
South Dakota8320.76×
Alaska8090.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heist film audience
BrandAffinityCategory
Avan Jogia285.39×Movies & TV
Freddie Highmore242.72×Movies & TV
Famke Janssen118.84×Fashion & Accessoires
Ocean's Eleven188.29×Movies & TV
Revenge (TV series)23.26×Movies & TV
Aloe Blacc70.62×Music & Radio
Boardwalk Empire26.57×Movies & TV
Miami Vice25.36×Movies & TV
Jake Gyllenhaal9.64×Movies & TV
Inception13.9×Movies & TV
Planet Fitness3.1×Sports
Zero Dark Thirty17.78×Movies & TV
Humphrey Bogart20.8×Movies & TV
Music download7.42×Technology & Electronics
Superman1.96×Movies & TV
Love Actually11.44×Movies & TV
Titanic (1997 film)9.11×Movies & TV
Jason Statham6.91×Movies & TV
MSN2.46×News
Bachelor of Business Administration23.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heist film audience
TraitClusterScore
TraditionCONSERVATISM1.54
Risk AppetiteTHRILL1.47
PatriotismCONSERVATISM1.39
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.34
Convenience OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Heist film
CountryShare
United States41.3%
United Kingdom9.4%
Italy4.0%

See Heist film audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Heist film have in United States?

Heist film has an estimated audience of 471,629 people in United States, concentrated in California and Texas.

What is the gender split and age of Heist film fans?

50.3% of Heist film fans are female, 49.7% are male, with an average age of 39.4 years.

Which brands do Heist film fans like most?

Heist film fans show strongest brand affinity for Avan Jogia (285.39×), Freddie Highmore (242.72×), and Famke Janssen (118.84×) over the country average.

Where do Heist film fans live in United States?

Heist film fans in United States are most concentrated in California (reach 58,423), Texas (reach 41,190), and New York (reach 28,374). These three regions account for the largest share of the active audience.

What other brands do Heist film fans also like?

Beyond Heist film itself, the audience over-indexes on Freddie Highmore (242.72×), Famke Janssen (118.84×), Ocean's Eleven (188.29×), and Revenge (TV series) (23.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heist film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.