Heist film Audience in United States
Heist film has an estimated audience of 471,629 people in United States. 50.3% are female, 49.7% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Home construction, Corona (band), Product design, Karbala.
The average Heist film fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Home construction, Corona (band), with strongest over-indexing on Dog breed (1.72× the country average). Demographically, the Heist film audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Heist film fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.4 |
| Estimated audience size | 471,629 |
Audience persona
The typical Heist film fan in United States is balanced, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,423 | 1.13× |
| Texas | 41,190 | 1.02× |
| New York | 28,374 | 1.08× |
| Florida | 27,701 | 0.87× |
| Illinois | 17,488 | 1.11× |
| Georgia | 16,207 | 1.12× |
| Pennsylvania | 15,899 | 1× |
| Ohio | 15,173 | 1.04× |
| North Carolina | 15,116 | 1.07× |
| Michigan | 12,613 | 1.02× |
| Virginia | 12,260 | 1.07× |
| Washington | 11,480 | 1.21× |
| New Jersey | 11,128 | 0.93× |
| Massachusetts | 10,813 | 1.16× |
| Tennessee | 9,706 | 1.03× |
| Maryland | 8,853 | 1.09× |
| Colorado | 8,781 | 1.18× |
| Arizona | 8,727 | 0.91× |
| Indiana | 8,366 | 0.97× |
| Missouri | 8,102 | 1.07× |
| Minnesota | 7,273 | 1.08× |
| South Carolina | 6,993 | 0.99× |
| Wisconsin | 6,901 | 0.97× |
| Oregon | 6,746 | 1.25× |
| Alabama | 6,204 | 0.94× |
| Louisiana | 5,941 | 0.98× |
| Kentucky | 5,713 | 0.97× |
| Oklahoma | 5,326 | 1.02× |
| Utah | 5,262 | 1.25× |
| Connecticut | 5,176 | 1.09× |
| Nevada | 4,334 | 0.95× |
| Kansas | 3,963 | 1.07× |
| Mississippi | 3,808 | 0.98× |
| Iowa | 3,571 | 0.92× |
| Arkansas | 3,383 | 0.87× |
| Idaho | 2,465 | 1.04× |
| Nebraska | 1,930 | 0.82× |
| New Mexico | 1,920 | 0.81× |
| New Hampshire | 1,776 | 0.96× |
| Washington, District of Columbia | 1,719 | 1.21× |
| Hawaii | 1,674 | 0.83× |
| Maine | 1,619 | 0.96× |
| West Virginia | 1,562 | 0.71× |
| Montana | 1,428 | 1.09× |
| Rhode Island | 1,400 | 0.93× |
| Delaware | 1,042 | 0.8× |
| Vermont | 975 | 1.18× |
| North Dakota | 876 | 0.9× |
| South Dakota | 832 | 0.76× |
| Alaska | 809 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.72× | Pets & Animals |
| Home construction | 1.98× | Home & Garden |
| Corona (band) | 7.22× | Music & Radio |
| Product design | 2.43× | Business & Career |
| Karbala | 11.32× | Travel & Leisure |
| Israel | 2.25× | Travel & Leisure |
| 3D printing | 2.38× | Technology & Electronics |
| Nationality | 1.94× | Politics & Society |
| Alaska | 1.56× | Travel & Leisure |
| Hocus Pocus | 4.34× | Movies & TV |
| College of the Holy Cross | 12.62× | Business & Career |
| Nebraska Cornhuskers football | 2.85× | Sports |
| Litter box | 1.53× | Pets & Animals |
| Strategic human resource planning | 6.42× | Business & Career |
| Nebraska | 1.9× | Travel & Leisure |
| Justice | 1.95× | Politics & Society |
| The Halal Guys | 4.29× | Food & Beverages |
| edureka | 23.53× | Business & Career |
| Nancy Cartwright | 6.87× | Movies & TV |
| Kansas | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.54 |
| Risk Appetite | THRILL | 1.47 |
| Patriotism | CONSERVATISM | 1.39 |
| Extroversion | THRILL | 1.34 |
| Early Adopter Mentality | POWER | 1.34 |
| Convenience Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| United Kingdom | 9.4% |
| Italy | 4.0% |
See Heist film audiences in other countries
More Movie genre audiences in United States
- Comedy movies (108,702,766)
- Drama movies (67,254,885)
- Documentary movies (63,818,584)
- Action movies (60,367,126)
- Science fiction movies (59,993,452)
Frequently asked questions
How many fans does Heist film have in United States?
Heist film has an estimated audience of 471,629 people in United States, concentrated in California and Texas.
What is the gender split and age of Heist film fans?
50.3% of Heist film fans are female, 49.7% are male, with an average age of 39.4 years.
Which brands do Heist film fans like most?
Heist film fans show strongest brand affinity for Dog breed (1.72×), Home construction (1.98×), and Corona (band) (7.22×) over the country average.
Where do Heist film fans live in United States?
Heist film fans in United States are most concentrated in California (reach 58,423), Texas (reach 41,190), and New York (reach 28,374). These three regions account for the largest share of the active audience.
What other brands do Heist film fans also like?
Beyond Heist film itself, the audience over-indexes on Home construction (1.98×), Corona (band) (7.22×), Product design (2.43×), and Karbala (11.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Heist film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.