Rascasse Audience Intelligence

Heist film Audience in United States

A data profile of the people who buy, follow and care about Heist film in United States — modelled from more than twelve digital signal sources. Heist film has an estimated audience of 471,629 people in United States.

#65among Movie genre in United States#11645among Topic in United States#7030in Movies & TV

The average Heist film fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Avan Jogia, Freddie Highmore, Famke Janssen, with strongest over-indexing on Avan Jogia (179.35× the country average).

Demographically, the Heist film audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heist film fan in United States is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Avan Jogia.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heist film profile in United States.

Audience size
472K
in United States
Gender
50.3%♀
49.7% male
Age
39.4
average years
Country rank
#37908
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heist film fans

50.3% are female, 49.7% are male, average age 39.4.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Heist film audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.4
Estimated audience size471,629
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Heist film audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4923%
50+17%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Heist film audience comes from United States.

Worldwide audience distribution share by country for Heist film
CountryShare
United States41.3%
United Kingdom9.4%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heist film audience in United States is strongest.

Fig. 05

Top regions by affinity

Heist film fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.21×
02Washington, District of Columbia~2K1.20×
03Oregon~6K1.19×
04Massachusetts~10K1.16×
05Washington~10K1.15×
06Colorado~9K1.15×
07Vermont<1K1.14×
08California~60K1.08×
09Minnesota~7K1.07×
10Illinois~20K1.06×
11Connecticut~5K1.06×
12Idaho~3K1.06×
13Montana~1K1.06×
14Maryland~9K1.05×
15Georgia~20K1.04×
16North Carolina~10K1.03×
17Missouri~8K1.03×
18Kansas~4K1.03×
19Maine~2K1.03×
20New York~30K1.02×
21Virginia~10K1.01×
22New Hampshire~2K1.01×
23Michigan~10K1.00×
24Tennessee~9K0.99×
25Wisconsin~7K0.99×
26Mississippi~4K0.99×
27Alaska~1K0.99×
28Pennsylvania~20K0.98×
29Ohio~10K0.98×
30Rhode Island~1K0.98×
31Louisiana~6K0.97×
32Oklahoma~5K0.97×
33North Dakota<1K0.97×
34Indiana~8K0.96×
35Kentucky~6K0.96×
36Alabama~6K0.95×
37Texas~40K0.94×
38South Carolina~7K0.94×
39Nevada~4K0.94×
40Iowa~4K0.94×
41Arizona~9K0.93×
42Arkansas~4K0.93×
43New Mexico~2K0.92×
44Hawaii~2K0.92×
45New Jersey~10K0.91×
46Delaware~1K0.91×
47South Dakota<1K0.91×
48Nebraska~2K0.90×
49West Virginia~2K0.86×
50Florida~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Heist film, United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heist film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heist film audience
#·InterestCategoryAffinity×
01Freddie HighmoreMovies & TV193.23×
02Avan JogiaMovies & TV179.35×
03Ocean's ElevenMovies & TV92.00×
04Famke JanssenFashion & Accessoires57.39×
05Aloe BlaccMusic & Radio45.24×
06Miami ViceMovies & TV30.37×
07Boardwalk EmpireMovies & TV28.61×
08InceptionMovies & TV26.98×
09Zero Dark ThirtyMovies & TV20.66×
10Revenge (TV series)Movies & TV18.81×
11Humphrey BogartMovies & TV15.18×
12Madison PettisMovies & TV14.49×
13Jake GyllenhaalMovies & TV14.12×
14Eva GreenMovies & TV11.66×
15Titanic (1997 film)Movies & TV10.66×
16Music downloadTechnology & Electronics8.41×
17Jason StathamMovies & TV7.68×
18Obsessed (2009 film)Movies & TV6.55×
19Diane KeatonMovies & TV3.38×
20Pizza HutFood & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heist film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heist film audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Risk AppetiteTHRILL1.78×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heist film audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.70×
CreativityOPEN0.74×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heist film have in United States?

Heist film has an estimated audience of 471,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heist film fans?

50.3% of Heist film fans are female, 49.7% are male, with an average age of 39.4 years.

03

Which brands do Heist film fans like most?

Heist film fans show strongest brand affinity for Avan Jogia (179.35×), Freddie Highmore (193.23×), and Famke Janssen (57.39×) over the country average.

04

Where do Heist film fans live in United States?

Heist film fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Heist film fans also like?

Beyond Heist film itself, the audience over-indexes on Freddie Highmore (193.23×), Famke Janssen (57.39×), Ocean's Eleven (92×), and Inception (26.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Heist film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heist film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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