Hidalgo County, Texas Audience in United States
Hidalgo County, Texas has an estimated audience of 537,182 people in United States. 55.2% are female, 44.8% are male, average age 37.8. Top brand affinities: Life of Pi, Ub Iwerks, I-Witness, JTV (Indonesia), Flattop grill.
Top brand affinities include Life of Pi, Ub Iwerks, I-Witness, with strongest over-indexing on Life of Pi (6.35× the country average). Demographically, the Hidalgo County, Texas audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Category: Travel & Leisure · Type: POI
Demographics of Hidalgo County, Texas fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 37.8 |
| Estimated audience size | 537,182 |
Audience persona
The typical Hidalgo County, Texas fan in United States is more female, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Life of Pi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Life of Pi | 6.35× | Movies & TV |
| Ub Iwerks | 18.18× | Literature |
| I-Witness | 22.14× | Movies & TV |
| JTV (Indonesia) | 1.51× | |
| Flattop grill | 7.18× | Home & Garden |
| VBulletin | 20.37× | Internet & Social Media |
| Caesarea | 5.41× | Travel & Leisure |
| Omaha Storm Chasers | 4.2× | Sports |
| The Tree of Life (film) | 2.49× | Movies & TV |
| Industrial Workers of the World | 5.1× | Travel & Leisure |
| Mad About You | 2.27× | Movies & TV |
| Better Off Dead (film) | 1.96× | Movies & TV |
| Ext JS | 4.56× | Technology & Electronics |
| Star Trek: Insurrection | 4.05× | Movies & TV |
| Equinix | 1.91× | Business & Career |
| Ixmiquilpan | 5.95× | |
| E-box | 1.51× | Health |
| Duranguense | 1.61× | Music & Radio |
| Joe the Plumber | 3.62× | Politics & Society |
| Left fielder | 5.49× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.23 |
| Urban Lifestyle | OPEN | 1.03 |
| Extroversion | THRILL | 1.02 |
| Risk Appetite | THRILL | 1.02 |
| Price Sensitivity | PREMIUM | 0.99 |
| Tradition | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.3% |
| Mexico | 4.5% |
| Germany | 0.1% |
See Hidalgo County, Texas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hidalgo County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.