Rascasse Audience Intelligence

I AM Audience in United States

Name: I AM — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about I AM in United States — modelled from more than twelve digital signal sources. I AM has an estimated audience of 1,485,357 people in United States.

#294among Singer-songwriter in United States #3601among Person in United States #2146in Music & Radio

The average I AM fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Altar'd State, Heaven Shall Burn, Die Antwoord, with strongest over-indexing on Altar'd State (224.79× the country average).

Demographically, the I AM audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical I AM fan in United States is more male, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Altar'd State.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the I AM profile in United States.

Audience size

1.5M

in United States

Gender

28.2%♀

71.8% male

Age

33.7

average years

Country rank

#17901

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of I AM fans

28.2% are female, 71.8% are male, average age 33.7.

Fig. 02

Gender split

28.2%

Female

71.8%

Male

Demographic split for I AM audience in United States
Metric	Value
Female	28.2%
Male	71.8%
Average age	33.7
Estimated audience size	1,485,357

Fig. 03

Age distribution

Age distribution of the I AM audience in United States
Age bracket	Share	%
16-19		27%
20-29		30%
30-39		20%
40-49		14%
50+		8%

Fig. 04

Worldwide distribution

18.7%

of the worldwide I AM audience comes from United States.

Worldwide audience distribution share by country for I AM
Country	Share
United States	18.7%
India	17.5%
Brazil	13.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the I AM audience in United States is strongest.

Fig. 05

Top regions by affinity

I AM fans by region: top regions in United States
#	Region	Reach	×
01	Georgia	~70K	1.41×
02	North Carolina	~70K	1.37×
03	Arkansas	~20K	1.21×
04	Washington	~40K	1.19×
05	Mississippi	~20K	1.19×
06	Texas	~200K	1.16×
07	Virginia	~50K	1.16×
08	Alabama	~30K	1.15×
09	Maryland	~30K	1.13×
10	Louisiana	~20K	1.10×
11	California	~200K	1.08×
12	Oklahoma	~20K	1.08×
13	New York	~100K	1.07×
14	Michigan	~40K	1.05×
15	Illinois	~60K	1.04×
16	Missouri	~30K	1.04×
17	Florida	~100K	1.03×
18	New Jersey	~40K	1.03×
19	Kentucky	~20K	1.03×
20	Hawaii	~7K	1.02×
21	Indiana	~30K	1.01×
22	Kansas	~10K	1.01×
23	Delaware	~4K	1.00×
24	Ohio	~50K	0.98×
25	Tennessee	~30K	0.98×
26	South Carolina	~20K	0.98×
27	West Virginia	~7K	0.98×
28	Maine	~6K	0.98×
29	Washington, District of Columbia	~5K	0.98×
30	Pennsylvania	~50K	0.97×
31	Arizona	~30K	0.97×
32	Alaska	~3K	0.97×
33	New Mexico	~8K	0.96×
34	Massachusetts	~30K	0.94×
35	Oregon	~20K	0.94×
36	Connecticut	~20K	0.94×
37	Idaho	~8K	0.94×
38	Wisconsin	~20K	0.92×
39	Utah	~10K	0.92×
40	Iowa	~10K	0.92×
41	Rhode Island	~5K	0.91×
42	South Dakota	~3K	0.91×
43	Minnesota	~20K	0.90×
44	Nevada	~10K	0.89×
45	Nebraska	~7K	0.89×
46	Montana	~4K	0.88×
47	Vermont	~3K	0.88×
48	Colorado	~20K	0.87×
49	New Hampshire	~6K	0.87×
50	North Dakota	~3K	0.87×

Affinity by region — I AM, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the I AM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for I AM audience
#	Interest	Category	×
01	Heaven Shall Burn	Music & Radio	494.54×
02	Altar'd State	Shopping	224.79×
03	Aborted	Music & Radio	104.30×
04	August Burns Red	Music & Radio	90.05×
05	Die Antwoord	Music & Radio	63.44×
06	Babymetal	Music & Radio	62.75×
07	Buckethead	Music & Radio	40.90×
08	Rammstein	Music & Radio	27.09×
09	Deftones	Music & Radio	26.15×
10	Three Days Grace	Music & Radio	25.31×
11	Slipknot (band)	Music & Radio	23.21×
12	Chester Bennington	Music & Radio	20.95×
13	Kate Beckinsale	Movies & TV	20.00×
14	Suki Waterhouse	Fashion & Accessoires	20.00×
15	Thrash metal	Music & Radio	19.28×
16	Limp Bizkit	Music & Radio	18.86×
17	International education	Business & Career	14.24×
18	Ozzy Osbourne	Music & Radio	14.14×
19	Jessica Chastain	Movies & TV	13.97×
20	Death metal	Music & Radio	12.43×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the I AM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by I AM audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.75×
Individualism	JOY	1.63×
Convenience Orientation	PREMIUM	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by I AM audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.53×
Creativity	OPEN	0.61×
Family Orientation	CONSERVATISM	0.64×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does I AM have in United States?

I AM has an estimated audience of 1,485,357 people in United States, concentrated in California and Texas.

What is the gender split and age of I AM fans?

28.2% of I AM fans are female, 71.8% are male, with an average age of 33.7 years.

Which brands do I AM fans like most?

I AM fans show strongest brand affinity for Altar'd State (224.79×), Heaven Shall Burn (494.54×), and Die Antwoord (63.44×) over the country average.

Where do I AM fans live in United States?

I AM fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do I AM fans also like?

Beyond I AM itself, the audience over-indexes on Heaven Shall Burn (494.54×), Die Antwoord (63.44×), Thrash metal (19.28×), and Babymetal (62.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for I AM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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