I AM Audience in United States
I AM has an estimated audience of 833,140 people in United States. 29.0% are female, 71.0% are male, average age 33.7. Top brand affinities: Home equity, Dog breed, Monmouth County, New Jersey, Winemaking, Home construction.
Top brand affinities include Home equity, Dog breed, Monmouth County, New Jersey, with strongest over-indexing on Home equity (12.61× the country average). Demographically, the I AM audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of I AM fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 33.7 |
| Estimated audience size | 833,140 |
Audience persona
The typical I AM fan in United States is more male, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 12.61× | Home & Garden |
| Dog breed | 6.75× | Pets & Animals |
| Monmouth County, New Jersey | 55.37× | Travel & Leisure |
| Winemaking | 20.51× | Food & Beverages |
| Home construction | 2.92× | Home & Garden |
| 3D printing | 4.44× | Technology & Electronics |
| Israel | 3.33× | Travel & Leisure |
| Gift registry | 20.48× | Kids & Family |
| Alaska | 2.44× | Travel & Leisure |
| Minnesota | 1.97× | Travel & Leisure |
| Moquegua | 12.41× | Travel & Leisure |
| Springfield, Illinois | 10.39× | Travel & Leisure |
| Edelman (firm) | 21.36× | Business & Career |
| Captain America (1990 film) | 4.21× | Movies & TV |
| Kelli O'Hara | 16.06× | Movies & TV |
| Celtic mythology | 8.47× | Arts & Culture |
| Home staging | 4.46× | Home & Garden |
| Google Photos | 2.1× | Technology & Electronics |
| Magazine (band) | 5.32× | Music & Radio |
| Nebraska | 2.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.06 |
| LGBTQ+ Identity | OPEN | 2.05 |
| Early Adopter Mentality | POWER | 1.73 |
| Urban Lifestyle | OPEN | 1.29 |
| Tradition | CONSERVATISM | 1.29 |
| Social Media Usage | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 23.5% |
| United States | 16.2% |
| Japan | 11.7% |
See I AM audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for I AM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.