Icemaker Audience in United States

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Icemaker has an estimated audience of 658,078 people in United States. 43.9% are female, 56.1% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Nebraska, Soldering iron, Atkins diet, Better Off Dead (film), Harry Potter and the Goblet of Fire.

The average Icemaker fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska, Soldering iron, Atkins diet, with strongest over-indexing on Nebraska (1.99× the country average). Demographically, the Icemaker audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Icemaker fans

Demographic split for Icemaker audience in United States
MetricValue
Female43.9%
Male56.1%
Average age44.0
Estimated audience size658,078

Audience persona

The typical Icemaker fan in United States is more male, around 44.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Icemaker in United States
RegionReachAffinity
California71,0940.98×
Texas67,3921.19×
Florida41,2610.93×
New York28,9880.79×
Pennsylvania24,7741.12×
Georgia22,9341.13×
Ohio22,8661.13×
Illinois22,5171.03×
North Carolina21,1491.07×
Michigan19,0671.11×
Tennessee16,7561.27×
Virginia15,3770.96×
Alabama14,4991.58×
New Jersey14,4840.87×
Arizona13,8271.03×
Indiana13,5661.13×
Louisiana13,4431.58×
South Carolina11,8961.2×
Missouri11,7311.11×
Kentucky10,5181.27×
Washington10,0480.76×
Massachusetts10,0110.77×
Mississippi9,6741.78×
Maryland9,5650.85×
Wisconsin9,3500.94×
Oklahoma8,8351.21×
Colorado7,7040.74×
Minnesota7,4490.79×
Arkansas7,0041.29×
Oregon6,1580.82×
Nevada5,5840.88×
Iowa5,5421.02×
Kansas5,3381.03×
Connecticut5,2380.79×
Utah4,4830.76×
West Virginia4,2821.4×
Nebraska3,3821.02×
New Mexico3,3291.01×
Hawaii2,9981.06×
Idaho2,8770.87×
New Hampshire1,9560.75×
Maine1,9150.81×
Montana1,6190.89×
Delaware1,5860.87×
Rhode Island1,4880.71×
South Dakota1,3740.9×
North Dakota1,3410.99×
Washington, District of Columbia1,2200.62×
Alaska1,0760.76×
Wyoming7830.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Icemaker audience
BrandAffinityCategory
Nebraska1.99×Travel & Leisure
Soldering iron1.52×Home & Garden
Atkins diet2.2×Health
Better Off Dead (film)2.35×Movies & TV
Harry Potter and the Goblet of Fire1.5×Movies & TV
Title Nine1.65×Fashion & Accessoires
The Tree of Life (film)1.66×Movies & TV
IWeb2.44×
Chachapoyas, Peru1.59×Travel & Leisure
Academy Award for Best Visual Effects1.56×Movies & TV
Equinix1.7×Business & Career
JBS USA1.84×Food & Beverages
Assisi1.64×Travel & Leisure
Cash Cab (U.S. game show)1.79×Movies & TV
Peat2.09×
Gauri Khan1.74×Movies & TV
Apostrophe2.07×Literature
Jeb Burton1.97×Sports
Memphis May Fire1.51×Music & Radio
James M. Cain3.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Icemaker audience
TraitClusterScore
Early Adopter MentalityPOWER2.2
DIY MentalityTHRILL1.64
Luxury OrientationPREMIUM1.38
Price SensitivityPREMIUM1.35
Quality AwarenessPREMIUM1.31
Design AffinityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Icemaker
CountryShare
United States42.9%
South Africa7.2%
Thailand6.7%

See Icemaker audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Icemaker have in United States?

Icemaker has an estimated audience of 658,078 people in United States, concentrated in California and Texas.

What is the gender split and age of Icemaker fans?

43.9% of Icemaker fans are female, 56.1% are male, with an average age of 44.0 years.

Which brands do Icemaker fans like most?

Icemaker fans show strongest brand affinity for Nebraska (1.99×), Soldering iron (1.52×), and Atkins diet (2.2×) over the country average.

Where do Icemaker fans live in United States?

Icemaker fans in United States are most concentrated in California (reach 71,094), Texas (reach 67,392), and Florida (reach 41,261). These three regions account for the largest share of the active audience.

What other brands do Icemaker fans also like?

Beyond Icemaker itself, the audience over-indexes on Soldering iron (1.52×), Atkins diet (2.2×), Better Off Dead (film) (2.35×), and Harry Potter and the Goblet of Fire (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Icemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.