Rascasse Audience Intelligence

James Wan Audience in United States

A data profile of the people who buy, follow and care about James Wan in United States — modelled from more than twelve digital signal sources. James Wan has an estimated audience of 448,482 people in United States.

#94among Director in United States#9536among Person in United States#7223in Movies & TV

The average James Wan fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), The Conjuring, Pizza Hut, with strongest over-indexing on The Strangers (2008 film) (37.36× the country average).

Demographically, the James Wan audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James Wan fan in United States is more male, around 33.5 years old, with strong Convenience Orientation tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Wan profile in United States.

Audience size
448K
in United States
Gender
41.2%♀
58.8% male
Age
33.5
average years
Country rank
#39003
Person in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Wan fans

41.2% are female, 58.8% are male, average age 33.5.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for James Wan audience in United States
MetricValue
Female41.2%
Male58.8%
Average age33.5
Estimated audience size448,482
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the James Wan audience in United States
Age bracketShare%
16-1925%
20-2931%
30-3922%
40-4914%
50+7%
Fig. 04

Worldwide distribution

29.6%

of the worldwide James Wan audience comes from United States.

Worldwide audience distribution share by country for James Wan
CountryShare
United States29.6%
Brazil11.9%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Wan audience in United States is strongest.

Fig. 05

Top regions by affinity

James Wan fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.55×
02Nevada~6K1.45×
03Utah~5K1.20×
04New Mexico~3K1.20×
05Oregon~6K1.19×
06Washington~10K1.18×
07Illinois~20K1.17×
08Arizona~10K1.17×
09Texas~40K1.16×
10Oklahoma~5K1.08×
11New York~30K1.07×
12Montana~1K1.06×
13Colorado~7K1.05×
14Kentucky~6K1.04×
15Hawaii~2K1.04×
16Missouri~7K1.02×
17Kansas~3K1.02×
18Alaska<1K1.02×
19Pennsylvania~10K1.00×
20Indiana~8K1.00×
21Massachusetts~8K0.99×
22Minnesota~6K0.99×
23Michigan~10K0.98×
24Virginia~10K0.98×
25West Virginia~2K0.98×
26Ohio~10K0.97×
27Tennessee~8K0.97×
28Maryland~7K0.97×
29Georgia~10K0.96×
30Arkansas~3K0.96×
31Idaho~2K0.96×
32Rhode Island~1K0.96×
33Wisconsin~6K0.95×
34Connecticut~4K0.95×
35Nebraska~2K0.95×
36Maine~1K0.95×
37Florida~30K0.94×
38New Jersey~10K0.94×
39Iowa~3K0.94×
40New Hampshire~2K0.93×
41North Dakota<1K0.93×
42Alabama~5K0.90×
43South Dakota<1K0.90×
44Louisiana~5K0.89×
45North Carolina~10K0.88×
46Washington, District of Columbia~1K0.88×
47Delaware~1K0.88×
48Vermont<1K0.86×
49Mississippi~3K0.84×
50South Carolina~5K0.83×
Fig. 06

Affinity by region

Affinity by region — James Wan, United States
0.83×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Wan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Wan audience
#·InterestCategoryAffinity×
01The Strangers (2008 film)Movies & TV37.36×
02David CronenbergMovies & TV23.99×
03Alan TudykMovies & TV12.80×
04The ConjuringMovies & TV12.48×
05Christina RicciMovies & TV12.19×
06Eva GreenMovies & TV11.16×
07Guillermo del ToroMovies & TV9.83×
08Black Mirror (TV series)Movies & TV9.22×
09Milla JovovichMovies & TV8.88×
10Brittany SnowMovies & TV7.63×
11Jason StathamMovies & TV6.39×
12Henry CavillMovies & TV5.56×
13Anne HathawayMovies & TV5.45×
14PokémonGames4.68×
15BeetlejuiceMovies & TV3.97×
16Pizza HutFood & Beverages3.94×
17Britney SpearsMusic & Radio3.44×
18SubwayFood & Beverages3.30×
19Domino's PizzaFood & Beverages3.03×
20McDonald'sFood & Beverages2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Wan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Wan audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.12×
PatriotismCONSERVATISM1.86×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Wan audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Wan have in United States?

James Wan has an estimated audience of 448,482 people in United States, concentrated in California and Texas.

02

What is the gender split and age of James Wan fans?

41.2% of James Wan fans are female, 58.8% are male, with an average age of 33.5 years.

03

Which brands do James Wan fans like most?

James Wan fans show strongest brand affinity for The Strangers (2008 film) (37.36×), The Conjuring (12.48×), and Pizza Hut (3.94×) over the country average.

04

Where do James Wan fans live in United States?

James Wan fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do James Wan fans also like?

Beyond James Wan itself, the audience over-indexes on The Conjuring (12.48×), Pizza Hut (3.94×), Christina Ricci (12.19×), and Brittany Snow (7.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Director audiences in United States

See James Wan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for James Wan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →