James Wan Audience in United States
James Wan has an estimated audience of 426,618 people in United States. 41.2% are female, 58.8% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Hemnet, Wok, Goop, Grace Slick.
The average James Wan fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Hemnet, Wok, with strongest over-indexing on Grinch (20.65× the country average). Demographically, the James Wan audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Director
Demographics of James Wan fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 33.5 |
| Estimated audience size | 426,618 |
Audience persona
The typical James Wan fan in United States is more male, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 75,920 | 1.62× |
| Texas | 44,250 | 1.21× |
| Florida | 28,264 | 0.98× |
| New York | 27,400 | 1.15× |
| Illinois | 17,647 | 1.24× |
| Pennsylvania | 14,318 | 1× |
| Ohio | 13,171 | 1× |
| Georgia | 12,712 | 0.97× |
| North Carolina | 11,684 | 0.91× |
| Michigan | 11,007 | 0.99× |
| Arizona | 10,670 | 1.22× |
| Virginia | 10,599 | 1.02× |
| Washington | 10,589 | 1.24× |
| New Jersey | 10,520 | 0.97× |
| Massachusetts | 8,472 | 1.01× |
| Tennessee | 8,225 | 0.96× |
| Indiana | 7,539 | 0.97× |
| Maryland | 7,135 | 0.97× |
| Missouri | 7,089 | 1.03× |
| Colorado | 6,965 | 1.04× |
| Minnesota | 6,258 | 1.02× |
| Oregon | 6,126 | 1.25× |
| Wisconsin | 6,008 | 0.94× |
| Nevada | 5,844 | 1.42× |
| Kentucky | 5,684 | 1.06× |
| Alabama | 5,430 | 0.91× |
| South Carolina | 5,327 | 0.83× |
| Oklahoma | 5,113 | 1.08× |
| Louisiana | 4,874 | 0.89× |
| Utah | 4,523 | 1.18× |
| Connecticut | 4,057 | 0.95× |
| Kansas | 3,500 | 1.04× |
| Arkansas | 3,259 | 0.93× |
| Iowa | 3,073 | 0.87× |
| Mississippi | 2,806 | 0.8× |
| New Mexico | 2,469 | 1.15× |
| Nebraska | 1,936 | 0.9× |
| Hawaii | 1,928 | 1.05× |
| Idaho | 1,887 | 0.88× |
| West Virginia | 1,865 | 0.94× |
| New Hampshire | 1,537 | 0.91× |
| Maine | 1,360 | 0.89× |
| Montana | 1,333 | 1.13× |
| Rhode Island | 1,266 | 0.93× |
| Washington, District of Columbia | 1,082 | 0.84× |
| Delaware | 965 | 0.82× |
| South Dakota | 745 | 0.75× |
| North Dakota | 655 | 0.75× |
| Vermont | 548 | 0.73× |
| Wyoming | 413 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 20.65× | Movies & TV |
| Hemnet | 47.72× | Home & Garden |
| Wok | 20.66× | Food & Beverages |
| Goop | 13.81× | Internet & Social Media |
| Grace Slick | 22.1× | Music & Radio |
| Dog breed | 2.75× | Pets & Animals |
| Home construction | 2.58× | Home & Garden |
| Vocal harmony | 7.84× | Music & Radio |
| Google Photos | 3.92× | Technology & Electronics |
| headspace | 11.27× | Health |
| Autlán | 34.26× | Travel & Leisure |
| Google Home | 7.64× | Technology & Electronics |
| Hang Seng Index | 15.52× | Business & Career |
| Laneige | 6× | Beauty & Wellness |
| Israel | 2.24× | Travel & Leisure |
| Hitchcock (film) | 14.5× | Movies & TV |
| Nebraska Cornhuskers football | 3.47× | Sports |
| Home staging | 5.02× | Home & Garden |
| John Havlicek | 14.78× | Sports |
| Guitarist (magazine) | 10.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.98 |
| Luxury Orientation | PREMIUM | 1.96 |
| Extroversion | THRILL | 1.77 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Convenience Orientation | PREMIUM | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Brazil | 12.5% |
| India | 6.9% |
See James Wan audiences in other countries
More Director audiences in United States
- Rob Reiner (39,072,293)
- Ryan Coogler (5,253,395)
- Quentin Tarantino (4,772,199)
- Paul Thomas Anderson (4,340,260)
- Tim Burton (3,900,451)
Frequently asked questions
How many fans does James Wan have in United States?
James Wan has an estimated audience of 426,618 people in United States, concentrated in California and Texas.
What is the gender split and age of James Wan fans?
41.2% of James Wan fans are female, 58.8% are male, with an average age of 33.5 years.
Which brands do James Wan fans like most?
James Wan fans show strongest brand affinity for Grinch (20.65×), Hemnet (47.72×), and Wok (20.66×) over the country average.
Where do James Wan fans live in United States?
James Wan fans in United States are most concentrated in California (reach 75,920), Texas (reach 44,250), and Florida (reach 28,264). These three regions account for the largest share of the active audience.
What other brands do James Wan fans also like?
Beyond James Wan itself, the audience over-indexes on Hemnet (47.72×), Wok (20.66×), Goop (13.81×), and Grace Slick (22.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for James Wan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.