Jeff Kinney (writer) Audience in United States

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Jeff Kinney (writer) has an estimated audience of 406,118 people in United States. 81.9% are female, 18.1% are male, average age 47.5. Top regions: California, Texas, New York. Top brand affinities: Saving, Whataburger, WFTS-TV, Jack White, Necktie.

The average Jeff Kinney (writer) fan in United States is 47.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Saving, Whataburger, WFTS-TV, with strongest over-indexing on Saving (2.9× the country average). Demographically, the Jeff Kinney (writer) audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of Jeff Kinney (writer) fans

Demographic split for Jeff Kinney (writer) audience in United States
MetricValue
Female81.9%
Male18.1%
Average age47.5
Estimated audience size406,118

Audience persona

The typical Jeff Kinney (writer) fan in United States is more female, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Jeff Kinney (writer) in United States
RegionReachAffinity
California53,8491.21×
Texas36,4161.04×
New York25,9191.14×
Florida24,4700.89×
Massachusetts18,7022.34×
Illinois14,5631.08×
Pennsylvania13,3020.97×
Georgia12,9691.04×
Maryland12,0611.73×
Virginia12,0251.22×
North Carolina11,9760.98×
Michigan11,6611.1×
Ohio11,4710.92×
New Jersey11,3851.1×
Washington9,1021.12×
Arizona8,4581.02×
Indiana7,7051.04×
Tennessee6,8780.84×
Wisconsin5,9950.98×
Minnesota5,9621.02×
Missouri5,9500.91×
Connecticut5,2571.29×
Colorado5,1740.81×
South Carolina5,0080.82×
Oregon4,6200.99×
Oklahoma4,3220.96×
Kentucky4,2720.84×
Alabama4,1350.73×
Utah4,0621.12×
Louisiana3,9450.75×
Nevada3,6560.93×
Iowa3,3831.01×
Kansas2,9890.93×
Rhode Island2,7872.16×
Arkansas2,6790.8×
Mississippi2,5410.76×
Nebraska2,4101.18×
Idaho1,7730.87×
New Hampshire1,6411.03×
New Mexico1,6270.8×
West Virginia1,4400.76×
Washington, District of Columbia1,4361.18×
Maine1,3010.89×
Hawaii1,0820.62×
Delaware8740.78×
North Dakota7730.93×
Montana7270.65×
South Dakota6870.73×
Alaska5680.65×
Vermont5570.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeff Kinney (writer) audience
BrandAffinityCategory
Saving2.9×Business & Career
Whataburger1.69×Food & Beverages
WFTS-TV2.77×Movies & TV
Jack White1.8×Movies & TV
Necktie1.91×Fashion & Accessoires
Artistic inspiration1.76×Arts & Culture
Gaelic football1.94×Sports
Artillery3.46×Music & Radio
Jorja Fox3.68×Movies & TV
Overboard (film)1.66×Movies & TV
Underarm hair1.61×Beauty & Wellness
Lebanese cuisine1.54×Food & Beverages
Assassin's Creed: Bloodlines1.72×Games
Cadillac Ranch1.89×Cars & Mobility
Ironmongery1.57×Home & Garden
Shahid Kapoor1.88×Movies & TV
Two-Lane Blacktop2.99×Movies & TV
Cadbury World1.6×Travel & Leisure
Cachaça2.58×Food & Beverages
Erika Buenfil1.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeff Kinney (writer) audience
TraitClusterScore
Family OrientationCONSERVATISM2.1
Community OrientationOPEN1.62
Pet OwnershipJOY1.39
MindfulnessBALANCE1.35
TraditionCONSERVATISM1.35
SpiritualityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Jeff Kinney (writer)
CountryShare
United States39.4%
Germany26.6%
United Kingdom8.9%

See Jeff Kinney (writer) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Jeff Kinney (writer) have in United States?

Jeff Kinney (writer) has an estimated audience of 406,118 people in United States, concentrated in California and Texas.

What is the gender split and age of Jeff Kinney (writer) fans?

81.9% of Jeff Kinney (writer) fans are female, 18.1% are male, with an average age of 47.5 years.

Which brands do Jeff Kinney (writer) fans like most?

Jeff Kinney (writer) fans show strongest brand affinity for Saving (2.9×), Whataburger (1.69×), and WFTS-TV (2.77×) over the country average.

Where do Jeff Kinney (writer) fans live in United States?

Jeff Kinney (writer) fans in United States are most concentrated in California (reach 53,849), Texas (reach 36,416), and New York (reach 25,919). These three regions account for the largest share of the active audience.

What other brands do Jeff Kinney (writer) fans also like?

Beyond Jeff Kinney (writer) itself, the audience over-indexes on Whataburger (1.69×), WFTS-TV (2.77×), Jack White (1.8×), and Necktie (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeff Kinney (writer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.