Jefferson County, Kentucky Audience in United States

Jefferson County, Kentucky logo

Jefferson County, Kentucky has an estimated audience of 1,067,629 people in United States. 63.8% are female, 36.2% are male, average age 40.3. Top regions: Kentucky, Indiana, Ohio. Top brand affinities: Minnesota, Israeli cuisine, Cultural studies, Mackenzie Foy, John Stuart Mill.

The average Jefferson County, Kentucky fan in United States is 40.3 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Ohio. Top brand affinities include Minnesota, Israeli cuisine, Cultural studies, with strongest over-indexing on Minnesota (2.62× the country average). Demographically, the Jefferson County, Kentucky audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Jefferson County, Kentucky fans

Demographic split for Jefferson County, Kentucky audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.3
Estimated audience size1,067,629

Audience persona

The typical Jefferson County, Kentucky fan in United States is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Jefferson County, Kentucky in United States
RegionReachAffinity
Kentucky286,87421.43×
Indiana56,0552.87×
Ohio49,2311.5×
Florida37,7680.52×
Tennessee37,4771.75×
Texas33,3310.36×
Illinois27,5090.77×
California26,1100.22×
Georgia24,8670.76×
New York21,1840.36×
North Carolina18,1300.56×
Virginia18,0040.69×
Michigan15,7280.56×
Pennsylvania13,9280.39×
Missouri11,2120.65×
Alabama9,4210.63×
South Carolina8,2860.52×
Colorado8,0560.48×
New Jersey7,7860.29×
Wisconsin7,2630.45×
Arizona6,9950.32×
Maryland6,5260.36×
Washington6,2700.29×
Massachusetts5,9290.28×
Minnesota5,8660.38×
West Virginia5,6061.13×
Oklahoma4,3380.37×
Louisiana4,0840.3×
Iowa4,0480.46×
Arkansas3,9030.44×
Washington, District of Columbia3,6471.14×
Utah3,6240.38×
Oregon3,3860.28×
Kansas3,3500.4×
Mississippi3,1950.36×
Nevada2,6380.26×
Connecticut2,5240.24×
Nebraska1,9950.37×
Alaska1,9740.86×
Idaho1,8270.34×
Hawaii1,7450.38×
Montana1,7210.58×
South Dakota1,6990.69×
North Dakota1,6540.75×
New Hampshire1,6300.39×
Wyoming1,6001.01×
New Mexico1,5880.3×
Rhode Island1,5740.46×
Maine1,5730.41×
Vermont1,5480.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jefferson County, Kentucky audience
BrandAffinityCategory
Minnesota2.62×Travel & Leisure
Israeli cuisine3.1×Food & Beverages
Cultural studies3.16×Business & Career
Mackenzie Foy1.81×Fashion & Accessoires
John Stuart Mill4.08×Politics & Society
Penn & Teller1.68×Movies & TV
Mad About You2.31×Movies & TV
Ixtapaluca2.87×Travel & Leisure
Babalawo2.3×
The Boomtown Rats4.72×Music & Radio
Ext JS1.74×Technology & Electronics
St Matthew Passion2.57×
bumGenius2.39×Kids & Family
Santa Isabel, São Paulo3.04×Travel & Leisure
JC2.1×
BumBum1.69×Sports
Brive-la-Gaillarde1.63×
D3.js1.8×Technology & Electronics
Alsancak1.72×
WildFly1.72×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jefferson County, Kentucky audience
TraitClusterScore
Family OrientationCONSERVATISM1.11
DIY MentalityTHRILL1.1
Need for SecurityCONSERVATISM1.1
Community OrientationOPEN1.08
Career OrientationPOWER1.01
Price SensitivityPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Jefferson County, Kentucky
CountryShare
United States63.1%
Colombia8.8%
Peru7.4%

See Jefferson County, Kentucky audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Jefferson County, Kentucky have in United States?

Jefferson County, Kentucky has an estimated audience of 1,067,629 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of Jefferson County, Kentucky fans?

63.8% of Jefferson County, Kentucky fans are female, 36.2% are male, with an average age of 40.3 years.

Which brands do Jefferson County, Kentucky fans like most?

Jefferson County, Kentucky fans show strongest brand affinity for Minnesota (2.62×), Israeli cuisine (3.1×), and Cultural studies (3.16×) over the country average.

Where do Jefferson County, Kentucky fans live in United States?

Jefferson County, Kentucky fans in United States are most concentrated in Kentucky (reach 286,874), Indiana (reach 56,055), and Ohio (reach 49,231). These three regions account for the largest share of the active audience.

What other brands do Jefferson County, Kentucky fans also like?

Beyond Jefferson County, Kentucky itself, the audience over-indexes on Israeli cuisine (3.1×), Cultural studies (3.16×), Mackenzie Foy (1.81×), and John Stuart Mill (4.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jefferson County, Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.