Rascasse Audience Intelligence

Joe Louis Audience in United States

A data profile of the people who buy, follow and care about Joe Louis in United States — modelled from more than twelve digital signal sources. Joe Louis has an estimated audience of 456,801 people in United States.

#11among Boxing in United States#9430among Person in United States#3783in Sports

The average Joe Louis fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Michigan, Texas.

Top brand affinities include New York Knicks, Bundesliga, Moto Guzzi, with strongest over-indexing on New York Knicks (1.5× the country average).

Demographically, the Joe Louis audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 50 regions tracked by Rascasse.

The typical Joe Louis fan in United States is more male, around 37.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for New York Knicks.

Category: Sports · Type: Person · Subtype: Boxing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe Louis profile in United States.

Audience size
457K
in United States
Gender
21.3%♀
78.7% male
Age
37.7
average years
Country rank
#38622
Person in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joe Louis fans

21.3% are female, 78.7% are male, average age 37.7.

Fig. 02

Gender split

21.3%
Female
78.7%
Male
Demographic split for Joe Louis audience in United States
MetricValue
Female21.3%
Male78.7%
Average age37.7
Estimated audience size456,801
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Joe Louis audience in United States
Age bracketShare%
16-1914%
20-2930%
30-3926%
40-4916%
50+14%
Fig. 04

Worldwide distribution

83.9%

of the worldwide Joe Louis audience comes from United States.

Worldwide audience distribution share by country for Joe Louis
CountryShare
United States83.9%
Germany8.7%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe Louis audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe Louis fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~30K3.14×
02Alabama~10K1.98×
03Mississippi~5K1.50×
04Washington, District of Columbia~2K1.46×
05Louisiana~8K1.41×
06Maryland~9K1.25×
07Nevada~5K1.24×
08Georgia~20K1.22×
09Illinois~20K1.19×
10North Carolina~10K1.13×
11New Jersey~10K1.13×
12Pennsylvania~20K1.11×
13South Carolina~7K1.10×
14New York~30K1.09×
15Virginia~10K1.07×
16Ohio~10K1.06×
17Delaware~1K1.06×
18Tennessee~9K1.04×
19Kentucky~6K1.04×
20Arkansas~4K1.04×
21Indiana~8K1.03×
22Missouri~7K1.01×
23Connecticut~4K0.96×
24Hawaii~2K0.95×
25Oklahoma~4K0.94×
26Rhode Island~1K0.93×
27Florida~30K0.92×
28Texas~30K0.90×
29Kansas~3K0.90×
30West Virginia~2K0.89×
31Nebraska~2K0.88×
32Massachusetts~7K0.87×
33California~40K0.86×
34Arizona~7K0.86×
35North Dakota<1K0.86×
36South Dakota<1K0.85×
37Alaska<1K0.85×
38Wisconsin~5K0.82×
39Maine~1K0.82×
40Vermont<1K0.82×
41Montana<1K0.81×
42Iowa~3K0.80×
43Minnesota~5K0.77×
44New Mexico~2K0.77×
45Washington~7K0.76×
46New Hampshire~1K0.76×
47Oregon~4K0.73×
48Idaho~2K0.73×
49Colorado~5K0.68×
50Utah~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Joe Louis, United States
0.66×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joe Louis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joe Louis audience
#·InterestCategoryAffinity×
01PiaggioCars & Mobility3.01×
02Moto GuzziCars & Mobility2.65×
03Wizz AirTravel & Leisure2.46×
04BundesligaSports2.03×
05Baller LeagueSports2.03×
06New York KnicksSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joe Louis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joe Louis audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.18×
ExtroversionTHRILL1.18×
DIY MentalityTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joe Louis audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.40×
SustainabilityBALANCE0.86×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joe Louis have in United States?

Joe Louis has an estimated audience of 456,801 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of Joe Louis fans?

21.3% of Joe Louis fans are female, 78.7% are male, with an average age of 37.7 years.

03

Which brands do Joe Louis fans like most?

Joe Louis fans show strongest brand affinity for New York Knicks (1.5×), Bundesliga (2.03×), and Moto Guzzi (2.65×) over the country average.

04

Where do Joe Louis fans live in United States?

Joe Louis fans in United States are most concentrated in California (reach ~40K), Michigan (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Joe Louis fans also like?

Beyond Joe Louis itself, the audience over-indexes on Bundesliga (2.03×), Moto Guzzi (2.65×), Piaggio (3.01×), and Wizz Air (2.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Boxing audiences in United States

See Joe Louis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Louis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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