Joe Louis Audience in United States

Joe Louis logo

Joe Louis has an estimated audience of 425,557 people in United States. 21.3% are female, 78.7% are male, average age 37.7. Top regions: California, Texas, Michigan. Top brand affinities: ARCO, Acoustic music, Overtone, Jack Skellington, Graham Greene (actor).

The average Joe Louis fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.63× the country average). Demographically, the Joe Louis audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Boxing

Demographics of Joe Louis fans

Demographic split for Joe Louis audience in United States
MetricValue
Female21.3%
Male78.7%
Average age37.7
Estimated audience size425,557

Audience persona

The typical Joe Louis fan in United States is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Joe Louis in United States
RegionReachAffinity
California43,9350.94×
Texas36,7101×
Michigan35,5253.19×
Florida28,4950.99×
New York28,1501.18×
Illinois17,4111.23×
Georgia16,6001.27×
Pennsylvania15,7031.1×
Ohio14,3601.1×
North Carolina14,2471.11×
New Jersey12,1431.12×
Virginia10,8121.04×
Alabama10,7411.81×
Tennessee9,4341.11×
Maryland9,3231.27×
Indiana8,0421.03×
Arizona7,9780.92×
Louisiana7,8411.43×
Massachusetts7,6150.91×
Missouri7,3191.07×
South Carolina7,2001.12×
Washington6,7850.79×
Nevada5,6051.36×
Kentucky5,4581.02×
Mississippi5,2191.49×
Wisconsin4,8980.77×
Minnesota4,6130.76×
Colorado4,5810.68×
Oklahoma4,3760.93×
Connecticut3,9330.92×
Arkansas3,6281.03×
Oregon3,5700.73×
Kansas2,7450.82×
Iowa2,6940.77×
Utah2,3820.63×
Washington, District of Columbia1,8821.47×
Nebraska1,7930.84×
West Virginia1,6980.86×
Hawaii1,6960.93×
New Mexico1,4630.69×
Idaho1,3380.63×
Delaware1,2011.02×
Rhode Island1,1920.88×
New Hampshire1,1010.66×
Maine1,0530.69×
Montana7930.67×
Alaska6110.67×
North Dakota5740.66×
South Dakota5470.56×
Vermont4400.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Louis audience
BrandAffinityCategory
ARCO1.63×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Jack Skellington2.33×Movies & TV
Graham Greene (actor)1.8×
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Tierra caliente1.83×Travel & Leisure
Hypothec2.74×Business & Career
Biblical inspiration1.98×Politics & Society
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Cadena SER2.86×Music & Radio
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.13×Movies & TV
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Louis audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Family OrientationCONSERVATISM2.16
Healthy LifestyleBALANCE2.15
ExtroversionTHRILL1.95
Luxury OrientationPREMIUM1.81
Design AffinityPREMIUM1.79

Worldwide distribution

Worldwide audience distribution share by country for Joe Louis
CountryShare
United States83.2%
Germany9.0%
Italy7.8%

See Joe Louis audiences in other countries

More Boxing audiences in United States

Frequently asked questions

How many fans does Joe Louis have in United States?

Joe Louis has an estimated audience of 425,557 people in United States, concentrated in California and Texas.

What is the gender split and age of Joe Louis fans?

21.3% of Joe Louis fans are female, 78.7% are male, with an average age of 37.7 years.

Which brands do Joe Louis fans like most?

Joe Louis fans show strongest brand affinity for ARCO (1.63×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Joe Louis fans live in United States?

Joe Louis fans in United States are most concentrated in California (reach 43,935), Texas (reach 36,710), and Michigan (reach 35,525). These three regions account for the largest share of the active audience.

What other brands do Joe Louis fans also like?

Beyond Joe Louis itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Jack Skellington (2.33×), and Graham Greene (actor) (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Louis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.