Johnson County, Kansas Audience in United States
Johnson County, Kansas has an estimated audience of 680,969 people in United States. 60.0% are female, 40.0% are male, average age 40.3. Top brand affinities: Nebraska, WFTS-TV, Finding Your Roots, JTG, ABC TV.
Top brand affinities include Nebraska, WFTS-TV, Finding Your Roots, with strongest over-indexing on Nebraska (2.26× the country average). Demographically, the Johnson County, Kansas audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Category: Travel & Leisure · Type: POI
Demographics of Johnson County, Kansas fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 40.3 |
| Estimated audience size | 680,969 |
Audience persona
The typical Johnson County, Kansas fan in United States is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 2.26× | Travel & Leisure |
| WFTS-TV | 1.66× | Movies & TV |
| Finding Your Roots | 2.48× | Movies & TV |
| JTG | 8.98× | Sports |
| ABC TV | 1.73× | Movies & TV |
| JR Aquino | 2.83× | |
| John Stuart Mill | 2.24× | Politics & Society |
| Shelby Foote | 1.57× | Literature |
| JBS USA | 1.61× | Food & Beverages |
| Jbc | 1.69× | Kids & Family |
| WFTV Channel 9 | 1.5× | Movies & TV |
| D3.js | 1.77× | Technology & Electronics |
| Urla, İzmir | 1.54× | Travel & Leisure |
| JS Kairouan | 1.74× | Sports |
| Lloyd Irvin Jr. | 1.68× | Sports |
| JBK Horse Shows | 1.6× | |
| Bumkins Finer Baby Products | 1.65× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.24 |
| Community Orientation | OPEN | 1.23 |
| Career Orientation | POWER | 1.13 |
| Tradition | CONSERVATISM | 1.05 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| Germany | 0.1% |
| Italy | 0.0% |
See Johnson County, Kansas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Johnson County, Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.