Jonathan Banks Audience in United States

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Jonathan Banks has an estimated audience of 2,142,180 people in United States. 35.4% are female, 64.6% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Litter box, Pillow, Panama, Saving, Mortgage insurance.

The average Jonathan Banks fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Litter box, Pillow, Panama, with strongest over-indexing on Litter box (1.76× the country average). Demographically, the Jonathan Banks audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jonathan Banks fans

Demographic split for Jonathan Banks audience in United States
MetricValue
Female35.4%
Male64.6%
Average age41.5
Estimated audience size2,142,180

Audience persona

The typical Jonathan Banks fan in United States is more male, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Jonathan Banks in United States
RegionReachAffinity
California262,9831.12×
Texas184,7361×
Florida137,2540.95×
New York120,9731.01×
Pennsylvania78,9601.09×
Illinois77,1461.08×
Ohio71,7621.09×
Michigan63,1021.13×
North Carolina61,4710.95×
Georgia59,2470.9×
New Jersey57,3591.05×
Arizona50,8071.16×
Virginia49,6260.95×
Washington47,7631.11×
Massachusetts45,3891.08×
Indiana44,1241.13×
Tennessee41,4230.96×
Colorado37,1681.1×
Missouri35,9381.04×
Maryland34,5770.94×
Wisconsin34,0281.06×
Minnesota31,1691.02×
South Carolina28,6440.89×
Oregon28,1241.15×
Kentucky27,7911.03×
Oklahoma24,4021.03×
Alabama23,9570.8×
Connecticut22,4321.04×
Louisiana21,6290.78×
Nevada21,4671.04×
Utah20,6691.08×
Iowa18,2611.03×
Kansas17,3641.03×
Arkansas16,3260.93×
Mississippi14,5550.82×
New Mexico14,2761.33×
Idaho11,5791.08×
Nebraska10,8791.01×
West Virginia10,1761.02×
New Hampshire9,6781.15×
Maine8,1051.06×
Rhode Island7,2641.07×
Hawaii6,7740.74×
Montana6,0481.02×
Delaware5,1100.86×
Washington, District of Columbia4,5230.7×
South Dakota4,1730.84×
Alaska4,0250.88×
North Dakota3,9220.89×
Vermont3,5920.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jonathan Banks audience
BrandAffinityCategory
Litter box1.76×Pets & Animals
Pillow1.56×Home & Garden
Panama2.47×Travel & Leisure
Saving1.85×Business & Career
Mortgage insurance2.66×Business & Career
JTV (Indonesia)1.96×
The Professor (Gilligan's Island)5.02×
Ironmongery3.59×Home & Garden
War on Terror2.64×Politics & Society
Temple Grandin2.49×Literature
Atkins diet1.5×Health
REO Speedwagon2.01×Music & Radio
Julius Caesar (play)1.65×
Eindhoven1.68×Travel & Leisure
Mike Conley, Jr.1.94×Sports
Nielsen Corporation4.2×Business & Career
Gaelic football1.53×Sports
Gary Clark, Jr.2.82×Music & Radio
Julio Cesar Chavez Jr.1.53×Sports
Assassin's Creed: Revelations1.94×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jonathan Banks audience
TraitClusterScore
ExtroversionTHRILL1.51
Career OrientationPOWER1.44
Convenience OrientationPREMIUM1.4
LGBTQ+ IdentityOPEN1.3
Risk AppetiteTHRILL1.3
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Jonathan Banks
CountryShare
United States73.5%
Germany18.8%
Italy7.7%

See Jonathan Banks audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jonathan Banks have in United States?

Jonathan Banks has an estimated audience of 2,142,180 people in United States, concentrated in California and Texas.

What is the gender split and age of Jonathan Banks fans?

35.4% of Jonathan Banks fans are female, 64.6% are male, with an average age of 41.5 years.

Which brands do Jonathan Banks fans like most?

Jonathan Banks fans show strongest brand affinity for Litter box (1.76×), Pillow (1.56×), and Panama (2.47×) over the country average.

Where do Jonathan Banks fans live in United States?

Jonathan Banks fans in United States are most concentrated in California (reach 262,983), Texas (reach 184,736), and Florida (reach 137,254). These three regions account for the largest share of the active audience.

What other brands do Jonathan Banks fans also like?

Beyond Jonathan Banks itself, the audience over-indexes on Pillow (1.56×), Panama (2.47×), Saving (1.85×), and Mortgage insurance (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jonathan Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.