Kal Penn Audience in United States

Kal Penn has an estimated audience of 1,056,109 people in United States. 39.3% are female, 60.7% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Vera Farmiga, Alexis Bledel, Natalie Dormer, Rain Man, Amy Adams.

The average Kal Penn fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vera Farmiga, Alexis Bledel, Natalie Dormer, with strongest over-indexing on Vera Farmiga (274.7× the country average). Demographically, the Kal Penn audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kal Penn fans

Demographic split for Kal Penn audience in United States
MetricValue
Female39.3%
Male60.7%
Average age39.7
Estimated audience size1,056,109

Audience persona

The typical Kal Penn fan in United States is more male, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vera Farmiga.

Top regions in United States

Top regions ranked by reach for Kal Penn in United States
RegionReachAffinity
California128,4661.11×
Texas94,0751.04×
New York70,9511.2×
Florida65,2750.91×
Illinois38,5401.1×
Pennsylvania38,3511.08×
Ohio34,6241.06×
New Jersey34,2031.27×
North Carolina31,5780.99×
Georgia30,1730.93×
Michigan29,6811.07×
Virginia26,5671.03×
Washington23,2651.1×
Massachusetts22,3171.07×
Tennessee21,5791.02×
Arizona21,4611×
Indiana20,5631.07×
Missouri18,1051.06×
Maryland17,5350.97×
Colorado17,1341.03×
Wisconsin15,4280.97×
Minnesota15,0611×
South Carolina14,2620.9×
Kentucky14,1111.07×
Oregon13,4771.11×
Oklahoma12,5401.07×
Alabama12,2160.83×
Louisiana11,0650.81×
Connecticut11,0481.04×
Nevada9,9100.97×
Iowa8,8511.02×
Utah8,4280.89×
Kansas8,3581×
Arkansas8,1290.93×
Mississippi8,0740.93×
New Mexico5,2690.99×
West Virginia5,2051.06×
Idaho5,2010.98×
Nebraska5,0150.95×
New Hampshire4,4741.08×
Maine3,8971.03×
Hawaii3,6000.79×
Washington, District of Columbia3,5971.13×
Rhode Island3,2910.98×
Delaware2,8830.99×
Montana2,6300.9×
South Dakota1,9980.82×
Alaska1,9850.88×
North Dakota1,9740.91×
Vermont1,8561×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kal Penn audience
BrandAffinityCategory
Vera Farmiga274.7×Movies & TV
Alexis Bledel79.41×Movies & TV
Natalie Dormer91.34×Movies & TV
Rain Man90.22×Movies & TV
Amy Adams42.22×Movies & TV
Alan Tudyk38.27×Movies & TV
Patricia Arquette35.55×Movies & TV
Alyssa Milano34.86×Movies & TV
Kate Bosworth49.08×Movies & TV
MSN7.63×News
Kristen Schaal49.21×Movies & TV
Scooby-Doo9.7×Movies & TV
India national cricket team21.12×Sports
Norah Jones36.12×Music & Radio
Bill Skarsgård13.65×Movies & TV
Google Books29.74×Literature
Alison Brie14.14×Movies & TV
Tilapia55.18×Pets & Animals
Anupam Kher76.74×Movies & TV
Kat Dennings14.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kal Penn audience
TraitClusterScore
Early Adopter MentalityPOWER1.31
Social Media UsageJOY1.26
Need for SecurityCONSERVATISM1.16
Risk AppetiteTHRILL1.15
Price SensitivityPREMIUM1.15
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Kal Penn
CountryShare
United States46.8%
Canada7.1%
United Kingdom7.0%

See Kal Penn audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kal Penn have in United States?

Kal Penn has an estimated audience of 1,056,109 people in United States, concentrated in California and Texas.

What is the gender split and age of Kal Penn fans?

39.3% of Kal Penn fans are female, 60.7% are male, with an average age of 39.7 years.

Which brands do Kal Penn fans like most?

Kal Penn fans show strongest brand affinity for Vera Farmiga (274.7×), Alexis Bledel (79.41×), and Natalie Dormer (91.34×) over the country average.

Where do Kal Penn fans live in United States?

Kal Penn fans in United States are most concentrated in California (reach 128,466), Texas (reach 94,075), and New York (reach 70,951). These three regions account for the largest share of the active audience.

What other brands do Kal Penn fans also like?

Beyond Kal Penn itself, the audience over-indexes on Alexis Bledel (79.41×), Natalie Dormer (91.34×), Rain Man (90.22×), and Amy Adams (42.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kal Penn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.