Katharine Hepburn Audience in United States

Katharine Hepburn logo

Katharine Hepburn has an estimated audience of 1,523,393 people in United States. 70.0% are female, 30.0% are male, average age 45.4. Top regions: California, Texas, New York. Top brand affinities: Bank account, Natural rubber, Alaska, Collectable, Whataburger.

The average Katharine Hepburn fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank account, Natural rubber, Alaska, with strongest over-indexing on Bank account (3.6× the country average). Demographically, the Katharine Hepburn audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Katharine Hepburn fans

Demographic split for Katharine Hepburn audience in United States
MetricValue
Female70.0%
Male30.0%
Average age45.4
Estimated audience size1,523,393

Audience persona

The typical Katharine Hepburn fan in United States is more female, around 45.4 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Katharine Hepburn in United States
RegionReachAffinity
California169,6991.01×
Texas110,1560.84×
New York95,1381.12×
Florida90,5000.88×
Pennsylvania56,1891.1×
Illinois53,6331.06×
Ohio49,2511.05×
North Carolina43,5720.95×
Michigan39,1400.98×
Georgia38,9490.83×
New Jersey38,6051×
Virginia35,8440.97×
Massachusetts35,8001.19×
Washington34,2321.12×
Arizona30,4120.98×
Tennessee30,3480.99×
Connecticut27,8631.82×
Missouri27,4481.12×
Indiana26,9860.97×
Wisconsin24,1251.05×
Maryland23,9020.91×
Colorado23,3520.97×
Minnesota21,6470.99×
Oregon20,7531.19×
South Carolina20,1650.88×
Kentucky19,2141.01×
Alabama18,9660.89×
Oklahoma17,2861.02×
Louisiana15,9530.81×
Utah14,1041.03×
Arkansas12,2700.98×
Nevada12,1430.82×
Iowa11,6270.93×
Kansas11,6040.97×
Mississippi10,0520.8×
Idaho8,3511.09×
Maine7,4631.37×
Nebraska7,3660.96×
New Hampshire7,2401.21×
New Mexico7,1310.93×
West Virginia6,3920.9×
Rhode Island5,6591.17×
Washington, District of Columbia5,0051.09×
Hawaii4,6680.71×
Montana4,4331.05×
Delaware3,6830.88×
Vermont3,1181.17×
Alaska2,9270.9×
South Dakota2,5290.72×
North Dakota2,2480.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Katharine Hepburn audience
BrandAffinityCategory
Bank account3.6×Business & Career
Natural rubber2.8×Cars & Mobility
Alaska1.9×Travel & Leisure
Collectable1.67×Kids & Family
Whataburger1.71×Food & Beverages
Paul Dano2.7×Movies & TV
Public speaking1.54×Politics & Society
Julius Caesar (play)2.42×
Al Ahly SC3.02×Sports
Enfamil2.42×Kids & Family
Acoustic music1.56×Music & Radio
Hypertext2.05×Technology & Electronics
Mortgage insurance1.52×Business & Career
Ayrton Senna3.33×Sports
Temple Grandin2.5×Literature
JTV (Indonesia)1.66×
Artistic inspiration1.67×Arts & Culture
Temple Grandin2.11×Literature
Arutz Sheva1.8×News
Ulysses S. Grant1.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Katharine Hepburn audience
TraitClusterScore
Design AffinityPREMIUM2.35
Community OrientationOPEN2.07
SustainabilityBALANCE1.97
LGBTQ+ IdentityOPEN1.68
IndividualismJOY1.68
TraditionCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for Katharine Hepburn
CountryShare
United States42.0%
Italy9.7%
Germany8.6%

See Katharine Hepburn audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Katharine Hepburn have in United States?

Katharine Hepburn has an estimated audience of 1,523,393 people in United States, concentrated in California and Texas.

What is the gender split and age of Katharine Hepburn fans?

70.0% of Katharine Hepburn fans are female, 30.0% are male, with an average age of 45.4 years.

Which brands do Katharine Hepburn fans like most?

Katharine Hepburn fans show strongest brand affinity for Bank account (3.6×), Natural rubber (2.8×), and Alaska (1.9×) over the country average.

Where do Katharine Hepburn fans live in United States?

Katharine Hepburn fans in United States are most concentrated in California (reach 169,699), Texas (reach 110,156), and New York (reach 95,138). These three regions account for the largest share of the active audience.

What other brands do Katharine Hepburn fans also like?

Beyond Katharine Hepburn itself, the audience over-indexes on Natural rubber (2.8×), Alaska (1.9×), Collectable (1.67×), and Whataburger (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Katharine Hepburn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.