La Grande, Oregon Audience in United States

La Grande, Oregon logo

La Grande, Oregon has an estimated audience of 549,217 people in United States. 40.6% are female, 59.4% are male, average age 33.7. Top regions: Oregon, Washington, Idaho. Top brand affinities: Leverage (TV series), Penn & Teller, JTV (Indonesia), Dental hygienist, Toros de Tijuana.

The average La Grande, Oregon fan in United States is 33.7 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, Idaho. Top brand affinities include Leverage (TV series), Penn & Teller, JTV (Indonesia), with strongest over-indexing on Leverage (TV series) (3.05× the country average). Demographically, the La Grande, Oregon audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of La Grande, Oregon fans

Demographic split for La Grande, Oregon audience in United States
MetricValue
Female40.6%
Male59.4%
Average age33.7
Estimated audience size549,217

Audience persona

The typical La Grande, Oregon fan in United States is more male, around 33.7 years old, with strong Need for Security tendencies and a notable affinity for Leverage (TV series).

Top regions in United States

Top regions ranked by reach for La Grande, Oregon in United States
RegionReachAffinity
Oregon96,07915.26×
Washington49,6634.51×
Idaho32,21211.7×
California23,3300.39×
Utah10,8552.21×
Texas9,3810.2×
Colorado6,8050.79×
Arizona6,3180.56×
Florida5,0750.14×
Nevada4,8860.92×
Montana4,8453.18×
Illinois2,7170.15×
New York2,7170.09×
Ohio2,2780.13×
North Carolina2,2660.14×
Tennessee2,2160.2×
Georgia2,0400.12×
Missouri2,0110.23×
Minnesota1,9230.24×
Alaska1,8771.6×
Pennsylvania1,8260.1×
Virginia1,7530.13×
Oklahoma1,7480.29×
Michigan1,5400.11×
New Mexico1,5290.56×
Wyoming1,5021.84×
Indiana1,4440.14×
Wisconsin1,4070.17×
Arkansas1,2620.28×
Alabama1,2490.16×
Iowa1,2420.27×
Kansas1,2410.29×
Kentucky1,1890.17×
Hawaii1,1850.5×
South Carolina1,1810.14×
Louisiana1,1310.16×
Nebraska1,0450.38×
Massachusetts9700.09×
New Jersey9650.07×
Maryland8530.09×
Mississippi7100.16×
South Dakota5450.43×
North Dakota5110.45×
Connecticut4920.09×
Washington, District of Columbia3640.22×
West Virginia3420.13×
Maine3110.16×
New Hampshire3020.14×
Rhode Island2530.14×
Vermont2290.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La Grande, Oregon audience
BrandAffinityCategory
Leverage (TV series)3.05×Movies & TV
Penn & Teller3.56×Movies & TV
JTV (Indonesia)2.19×
Dental hygienist2.63×Health
Toros de Tijuana9.35×Sports
Mad About You4×Movies & TV
Ext JS7.68×Technology & Electronics
The Boomtown Rats11.96×Music & Radio
My Name Is Khan5.85×Movies & TV
Warminster Township, Bucks County, Pennsylvania6.07×Travel & Leisure
bumGenius7.94×Kids & Family
Ohio State Buckeyes women's basketball1.94×Sports
The Tree of Life (film)1.98×Movies & TV
Bus Driver (video game)2.76×Games
George Mikan2.5×Sports
Sam Bush3.45×Music & Radio
Dzień Dobry TVN6.23×Movies & TV
St Matthew Passion5.22×
Ixtapaluca1.98×Travel & Leisure
Bumbershoot3.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La Grande, Oregon audience
TraitClusterScore
Need for SecurityCONSERVATISM1.19
Risk AppetiteTHRILL1.14
Urban LifestyleOPEN1.05
ExtroversionTHRILL0.97
Social Media UsageJOY0.91
Price SensitivityPREMIUM0.91

Worldwide distribution

Worldwide audience distribution share by country for La Grande, Oregon
CountryShare
United States60.7%
Mexico16.1%
Argentina4.9%

See La Grande, Oregon audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does La Grande, Oregon have in United States?

La Grande, Oregon has an estimated audience of 549,217 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of La Grande, Oregon fans?

40.6% of La Grande, Oregon fans are female, 59.4% are male, with an average age of 33.7 years.

Which brands do La Grande, Oregon fans like most?

La Grande, Oregon fans show strongest brand affinity for Leverage (TV series) (3.05×), Penn & Teller (3.56×), and JTV (Indonesia) (2.19×) over the country average.

Where do La Grande, Oregon fans live in United States?

La Grande, Oregon fans in United States are most concentrated in Oregon (reach 96,079), Washington (reach 49,663), and Idaho (reach 32,212). These three regions account for the largest share of the active audience.

What other brands do La Grande, Oregon fans also like?

Beyond La Grande, Oregon itself, the audience over-indexes on Penn & Teller (3.56×), JTV (Indonesia) (2.19×), Dental hygienist (2.63×), and Toros de Tijuana (9.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La Grande, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.