La Mesa, California Audience in United States
La Mesa, California has an estimated audience of 540,287 people in United States. 43.3% are female, 56.7% are male, average age 38.2. Top brand affinities: Justice, JTV (Indonesia), Mad About You, Penn & Teller, Toros de Tijuana.
Top brand affinities include Justice, JTV (Indonesia), Mad About You, with strongest over-indexing on Justice (2.26× the country average). Demographically, the La Mesa, California audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of La Mesa, California fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 38.2 |
| Estimated audience size | 540,287 |
Audience persona
The typical La Mesa, California fan in United States is more male, around 38.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justice | 2.26× | Politics & Society |
| JTV (Indonesia) | 3.55× | |
| Mad About You | 6.48× | Movies & TV |
| Penn & Teller | 3.39× | Movies & TV |
| Toros de Tijuana | 10.41× | Sports |
| Ext JS | 10.17× | Technology & Electronics |
| Dental hygienist | 2.02× | Health |
| My Name Is Khan | 9.14× | Movies & TV |
| The Boomtown Rats | 10.23× | Music & Radio |
| bumGenius | 7.93× | Kids & Family |
| Bus Driver (video game) | 2.92× | Games |
| Better Off Dead (film) | 1.56× | Movies & TV |
| St Matthew Passion | 5.39× | |
| Sam Bush | 3.07× | Music & Radio |
| Shelby Foote | 1.51× | Literature |
| Lion of Judah | 1.61× | |
| The Diving Bell and the Butterfly | 2.61× | Movies & TV |
| William F. Buckley, Jr. | 2.11× | |
| Bulacan | 1.6× | Travel & Leisure |
| JTG | 3.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.29 |
| Extroversion | THRILL | 1.23 |
| Travelling | THRILL | 1.19 |
| Risk Appetite | THRILL | 1.14 |
| Tradition | CONSERVATISM | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Mexico | 27.0% |
| Spain | 9.3% |
See La Mesa, California audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for La Mesa, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.