Life expectancy Audience in United States

Life expectancy logo

Life expectancy has an estimated audience of 4,973,557 people in United States. 62.0% are female, 38.0% are male, average age 49.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Jingoism.

The average Life expectancy fan in United States is 49.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Life expectancy audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Life expectancy fans

Demographic split for Life expectancy audience in United States
MetricValue
Female62.0%
Male38.0%
Average age49.5
Estimated audience size4,973,557

Audience persona

The typical Life expectancy fan in United States is more female, around 49.5 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Life expectancy in United States
RegionReachAffinity
California456,9570.84×
Texas434,3731.02×
Florida349,2931.04×
New York249,1590.9×
Pennsylvania178,1211.06×
Illinois163,8970.99×
Ohio161,6841.06×
Georgia150,8990.98×
North Carolina149,5801×
Michigan148,3011.14×
Virginia117,2720.97×
New Jersey111,8000.88×
Tennessee108,9711.09×
Washington105,6061.06×
Indiana100,4721.11×
Arizona98,4220.97×
Massachusetts90,8210.93×
Missouri87,7331.09×
Minnesota87,7141.23×
Wisconsin84,5801.13×
Maryland83,0150.97×
Colorado72,8080.93×
Kentucky71,6411.15×
South Carolina71,0000.95×
Alabama65,8900.95×
Louisiana58,3690.91×
Oklahoma57,0351.03×
Oregon56,6030.99×
Connecticut51,1281.02×
Iowa47,4701.16×
Utah43,2950.97×
Nevada42,5970.89×
Arkansas42,5891.04×
Kansas39,5741.01×
Mississippi36,9270.9×
Nebraska27,3771.1×
West Virginia26,5631.15×
Idaho25,4071.02×
New Hampshire22,7681.16×
New Mexico21,7490.87×
Maine19,4681.09×
Hawaii16,1460.76×
Rhode Island15,6020.99×
Montana14,6301.06×
Delaware11,9400.87×
South Dakota11,8891.03×
North Dakota11,3771.11×
Washington, District of Columbia10,4860.7×
Alaska9,4880.89×
Vermont8,7891.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life expectancy audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Jingoism1.84×Politics & Society
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Layne Staley3.48×Music & Radio
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Brunello Cucinelli2.93×Fashion & Accessoires
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Solo climbing2.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life expectancy audience
TraitClusterScore
Family OrientationCONSERVATISM1.55
TravellingTHRILL1.37
PatriotismCONSERVATISM1.36
Quality AwarenessPREMIUM1.31
Career OrientationPOWER1.28
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Life expectancy
CountryShare
United States35.9%
Brazil10.0%
Ukraine6.2%

See Life expectancy audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Life expectancy have in United States?

Life expectancy has an estimated audience of 4,973,557 people in United States, concentrated in California and Texas.

What is the gender split and age of Life expectancy fans?

62.0% of Life expectancy fans are female, 38.0% are male, with an average age of 49.5 years.

Which brands do Life expectancy fans like most?

Life expectancy fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Life expectancy fans live in United States?

Life expectancy fans in United States are most concentrated in California (reach 456,957), Texas (reach 434,373), and Florida (reach 349,293). These three regions account for the largest share of the active audience.

What other brands do Life expectancy fans also like?

Beyond Life expectancy itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), The Historian (16.48×), and Jingoism (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life expectancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.