Little River Band Audience in United States

Little River Band logo

Little River Band has an estimated audience of 477,661 people in United States. 44.6% are female, 55.4% are male, average age 49.0. Top regions: Florida, California, Texas. Top brand affinities: REC TEC Grills, KiwiCo, Scratching post, Stroud, Alaska.

The average Little River Band fan in United States is 49.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include REC TEC Grills, KiwiCo, Scratching post, with strongest over-indexing on REC TEC Grills (57.92× the country average). Demographically, the Little River Band audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Little River Band fans

Demographic split for Little River Band audience in United States
MetricValue
Female44.6%
Male55.4%
Average age49.0
Estimated audience size477,661

Audience persona

The typical Little River Band fan in United States is more male, around 49.0 years old, with strong Risk Appetite tendencies and a notable affinity for REC TEC Grills.

Top regions in United States

Top regions ranked by reach for Little River Band in United States
RegionReachAffinity
Florida33,3801.03×
California29,4720.56×
Texas24,3850.59×
New York21,0140.79×
Pennsylvania16,2751.01×
Michigan15,0731.21×
Missouri14,5941.9×
Illinois14,3210.9×
Ohio12,5920.86×
Massachusetts12,4171.32×
North Carolina12,4070.86×
Wisconsin12,3521.72×
Arizona11,2971.16×
Georgia11,1930.76×
Washington10,5781.1×
Minnesota10,4631.53×
Indiana10,3461.19×
Tennessee9,9291.04×
New Jersey8,6170.71×
Oregon7,6861.4×
Louisiana7,6781.25×
Virginia7,5900.65×
South Carolina7,1511×
Iowa6,9851.77×
Kansas6,5951.75×
Alabama6,1930.93×
Kentucky5,8290.97×
Colorado4,9740.66×
Nevada4,8781.06×
Connecticut4,8751.02×
Nebraska4,7441.98×
Oklahoma4,4990.85×
Maryland4,1190.5×
Arkansas3,6630.93×
Mississippi3,4010.86×
Maine3,3451.95×
New Hampshire2,6441.4×
Idaho2,0640.86×
Utah1,8540.43×
West Virginia1,7990.81×
New Mexico1,7570.73×
Rhode Island1,4770.97×
North Dakota1,1401.16×
Hawaii1,1120.54×
Montana9970.75×
Delaware9470.72×
South Dakota9050.82×
Vermont5740.68×
Washington, District of Columbia5310.37×
Alaska4800.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little River Band audience
BrandAffinityCategory
REC TEC Grills57.92×Sports
KiwiCo19.19×Kids & Family
Scratching post21.79×Pets & Animals
Stroud67.97×Travel & Leisure
Alaska2.6×Travel & Leisure
Hideo Nomo28.22×Sports
Israel3.11×Travel & Leisure
John Havlicek22.75×Sports
Monogram5.28×Home & Garden
Home equity2.47×Home & Garden
Rosie the Riveter18.9×Business & Career
Elsword17.6×Games
Wedgwood17.32×Home & Garden
Nebraska Cornhuskers football3.76×Sports
Hosei University35.48×Business & Career
Home Delivery3.13×Food & Beverages
JibJab5.78×Internet & Social Media
Whataburger1.67×Food & Beverages
Guy Fieri3.63×Movies & TV
International Klein Blue26.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little River Band audience
TraitClusterScore
Risk AppetiteTHRILL1.95
PatriotismCONSERVATISM1.77
TraditionCONSERVATISM1.43
Community OrientationOPEN1.39
Luxury OrientationPREMIUM1.37
SpiritualityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Little River Band
CountryShare
United States67.1%
Australia13.1%
Germany5.9%

See Little River Band audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Little River Band have in United States?

Little River Band has an estimated audience of 477,661 people in United States, concentrated in Florida and California.

What is the gender split and age of Little River Band fans?

44.6% of Little River Band fans are female, 55.4% are male, with an average age of 49.0 years.

Which brands do Little River Band fans like most?

Little River Band fans show strongest brand affinity for REC TEC Grills (57.92×), KiwiCo (19.19×), and Scratching post (21.79×) over the country average.

Where do Little River Band fans live in United States?

Little River Band fans in United States are most concentrated in Florida (reach 33,380), California (reach 29,472), and Texas (reach 24,385). These three regions account for the largest share of the active audience.

What other brands do Little River Band fans also like?

Beyond Little River Band itself, the audience over-indexes on KiwiCo (19.19×), Scratching post (21.79×), Stroud (67.97×), and Alaska (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little River Band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.