Liv Morgan Audience in United States

Liv Morgan logo

Liv Morgan has an estimated audience of 4,209,952 people in United States. 24.0% are female, 76.0% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Brian Hoyer, Captain America (1990 film), Alaska, Pro-Ject, Combat sport.

The average Liv Morgan fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Brian Hoyer, Captain America (1990 film), Alaska, with strongest over-indexing on Brian Hoyer (36.23× the country average). Demographically, the Liv Morgan audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Wrestling

Demographics of Liv Morgan fans

Demographic split for Liv Morgan audience in United States
MetricValue
Female24.0%
Male76.0%
Average age35.7
Estimated audience size4,209,952

Audience persona

The typical Liv Morgan fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Brian Hoyer.

Top regions in United States

Top regions ranked by reach for Liv Morgan in United States
RegionReachAffinity
California404,0020.87×
Texas398,2371.1×
New York260,5781.11×
Florida257,5140.9×
Pennsylvania191,3521.35×
Ohio175,6651.35×
Illinois168,1131.2×
North Carolina156,7581.24×
Georgia144,5211.11×
New Jersey126,6901.18×
Michigan118,1791.07×
Tennessee105,6551.25×
Indiana101,9701.33×
Virginia100,3160.98×
Kentucky83,7681.59×
Massachusetts78,4080.95×
Missouri77,4781.14×
Maryland76,3971.06×
Alabama74,4201.27×
South Carolina71,8451.13×
Wisconsin71,4111.13×
Arizona64,5290.75×
Louisiana60,5811.12×
Minnesota55,2870.92×
Washington55,1610.65×
Oklahoma53,0081.13×
Colorado49,5370.75×
West Virginia42,6132.17×
Nevada41,3191.01×
Mississippi40,9851.18×
Iowa40,1311.16×
Arkansas39,1611.13×
Connecticut38,6550.92×
Kansas34,7161.05×
Oregon32,2430.67×
Utah22,3480.59×
Nebraska20,9040.99×
New Mexico20,4530.97×
Idaho14,5600.69×
New Hampshire13,7640.83×
Rhode Island12,6800.95×
Maine12,6730.84×
Hawaii11,0070.61×
Delaware10,5050.9×
South Dakota9,4990.98×
Washington, District of Columbia7,4540.59×
North Dakota7,0250.81×
Montana6,6280.57×
Vermont4,5690.62×
Wyoming4,2810.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liv Morgan audience
BrandAffinityCategory
Brian Hoyer36.23×Sports
Captain America (1990 film)5.14×Movies & TV
Alaska1.82×Travel & Leisure
Pro-Ject4.17×Music & Radio
Combat sport1.59×Sports
Product design1.92×Business & Career
Grinch3.74×Movies & TV
Urban Outfitters1.59×Shopping
Vocal harmony3.47×Music & Radio
Elsword12.09×Games
Home staging3.71×Home & Garden
Goop3.59×Internet & Social Media
Google Photos1.62×Technology & Electronics
Wok3.69×Food & Beverages
Governor of Michigan3.91×Politics & Society
UK garage2.87×Music & Radio
JDSU1.55×Business & Career
Historic site2×Arts & Culture
Hog Hunting1.55×Sports
Winemaking2.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liv Morgan audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
LGBTQ+ IdentityOPEN1.25
Early Adopter MentalityPOWER1.23
Risk AppetiteTHRILL1.17
PatriotismCONSERVATISM1.15
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Liv Morgan
CountryShare
United States47.6%
United Kingdom7.3%
Mexico5.0%

See Liv Morgan audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does Liv Morgan have in United States?

Liv Morgan has an estimated audience of 4,209,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Liv Morgan fans?

24.0% of Liv Morgan fans are female, 76.0% are male, with an average age of 35.7 years.

Which brands do Liv Morgan fans like most?

Liv Morgan fans show strongest brand affinity for Brian Hoyer (36.23×), Captain America (1990 film) (5.14×), and Alaska (1.82×) over the country average.

Where do Liv Morgan fans live in United States?

Liv Morgan fans in United States are most concentrated in California (reach 404,002), Texas (reach 398,237), and New York (reach 260,578). These three regions account for the largest share of the active audience.

What other brands do Liv Morgan fans also like?

Beyond Liv Morgan itself, the audience over-indexes on Captain America (1990 film) (5.14×), Alaska (1.82×), Pro-Ject (4.17×), and Combat sport (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liv Morgan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.