Rascasse Audience Intelligence

Liv Morgan Audience in United States

A data profile of the people who buy, follow and care about Liv Morgan in United States — modelled from more than twelve digital signal sources. Liv Morgan has an estimated audience of 4,084,878 people in United States.

#9among Wrestling in United States#985among Person in United States#691in Sports

The average Liv Morgan fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Akon, Sasha Banks, WWE SmackDown, with strongest over-indexing on Akon (267.56× the country average).

Demographically, the Liv Morgan audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liv Morgan fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Akon.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liv Morgan profile in United States.

Audience size
4.1M
in United States
Gender
20.2%♀
79.8% male
Age
38.1
average years
Country rank
#7921
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liv Morgan fans

20.2% are female, 79.8% are male, average age 38.1.

Fig. 02

Gender split

20.2%
Female
79.8%
Male
Demographic split for Liv Morgan audience in United States
MetricValue
Female20.2%
Male79.8%
Average age38.1
Estimated audience size4,084,878
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Liv Morgan audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Liv Morgan audience comes from United States.

Worldwide audience distribution share by country for Liv Morgan
CountryShare
United States44.0%
United Kingdom6.9%
Mexico5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liv Morgan audience in United States is strongest.

Fig. 05

Top regions by affinity

Liv Morgan fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K2.28×
02Kentucky~90K1.56×
03Ohio~200K1.34×
04Indiana~100K1.32×
05Pennsylvania~200K1.31×
06Alabama~80K1.27×
07Mississippi~50K1.26×
08Tennessee~100K1.25×
09North Carolina~200K1.18×
10New Jersey~100K1.16×
11Missouri~80K1.15×
12Oklahoma~60K1.14×
13Arkansas~40K1.14×
14Iowa~40K1.14×
15Illinois~200K1.12×
16South Carolina~80K1.12×
17Wisconsin~80K1.12×
18Louisiana~60K1.10×
19New York~300K1.08×
20Georgia~200K1.08×
21Texas~400K1.07×
22Michigan~100K1.05×
23Nevada~40K1.03×
24Nebraska~20K1.02×
25Maryland~80K1.01×
26Kansas~40K1.01×
27Rhode Island~10K1.00×
28South Dakota~10K1.00×
29New Mexico~20K0.99×
30Connecticut~40K0.96×
31Virginia~100K0.95×
32Delaware~10K0.95×
33Massachusetts~80K0.92×
34Minnesota~60K0.91×
35Florida~300K0.87×
36North Dakota~8K0.87×
37New Hampshire~20K0.85×
38California~400K0.84×
39Maine~10K0.84×
40Arizona~70K0.79×
41Colorado~50K0.74×
42Idaho~20K0.70×
43Vermont~6K0.69×
44Oregon~30K0.66×
45Hawaii~10K0.66×
46Washington~60K0.64×
47Montana~8K0.63×
48Washington, District of Columbia~8K0.61×
49Alaska~6K0.61×
50Utah~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Liv Morgan, United States
0.60×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liv Morgan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liv Morgan audience
#·InterestCategoryAffinity×
01AkonMusic & Radio267.56×
02Sasha BanksSports51.31×
03Matt HardySports29.06×
04Bret HartSports21.17×
05Bone Thugs-n-HarmonyMusic & Radio14.83×
06Ric FlairSports13.36×
07Randy OrtonSports13.30×
08WWE SmackDownSports12.74×
09Roman ReignsSports12.47×
10Colin FarrellMovies & TV11.61×
11WrestleManiaSports10.91×
12Jeff HardySports10.65×
13Vince McMahonSports9.71×
14Triple HSports9.69×
15WWE Hall of FameSports8.91×
16Hulk HoganSports8.70×
17John CenaSports8.68×
18Ronda RouseySports7.66×
19WWE RawSports7.46×
20GrapplingSports6.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liv Morgan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liv Morgan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Convenience OrientationPREMIUM1.20×
Risk AppetiteTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liv Morgan audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liv Morgan have in United States?

Liv Morgan has an estimated audience of 4,084,878 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liv Morgan fans?

20.2% of Liv Morgan fans are female, 79.8% are male, with an average age of 38.1 years.

03

Which brands do Liv Morgan fans like most?

Liv Morgan fans show strongest brand affinity for Akon (267.56×), Sasha Banks (51.31×), and WWE SmackDown (12.74×) over the country average.

04

Where do Liv Morgan fans live in United States?

Liv Morgan fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Liv Morgan fans also like?

Beyond Liv Morgan itself, the audience over-indexes on Sasha Banks (51.31×), WWE SmackDown (12.74×), WWE Hall of Fame (8.91×), and John Cena (8.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See Liv Morgan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liv Morgan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →