Louis Theroux Audience in United States

Louis Theroux logo

Louis Theroux has an estimated audience of 705,551 people in United States. 46.9% are female, 53.1% are male, average age 33.3. Top regions: California, Florida, New York. Top brand affinities: 3D printing, Endless Space, IS (Infinite Stratos), Hypertext, Paul Dano.

The average Louis Theroux fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include 3D printing, Endless Space, IS (Infinite Stratos), with strongest over-indexing on 3D printing (1.64× the country average). Demographically, the Louis Theroux audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Louis Theroux fans

Demographic split for Louis Theroux audience in United States
MetricValue
Female46.9%
Male53.1%
Average age33.3
Estimated audience size705,551

Audience persona

The typical Louis Theroux fan in United States is balanced, around 33.3 years old, with strong Risk Appetite tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Louis Theroux in United States
RegionReachAffinity
California93,5731.21×
Florida59,1851.24×
New York54,6981.39×
Texas48,9970.81×
Illinois24,9891.06×
Pennsylvania24,1051.01×
Washington21,6411.53×
Massachusetts20,3731.47×
Ohio20,1170.93×
North Carolina19,0960.9×
Virginia18,5131.08×
Georgia17,9430.83×
Michigan17,6980.96×
New Jersey16,4110.91×
Colorado13,8521.25×
Tennessee13,4520.95×
Oregon13,1071.62×
Arizona12,4700.87×
Indiana11,9310.93×
Minnesota11,8861.18×
Missouri11,3301×
Maryland11,2770.93×
Wisconsin10,5390.99×
Kentucky7,8570.89×
South Carolina7,6700.72×
Utah7,5981.2×
Connecticut7,3701.04×
Louisiana7,3290.81×
Alabama6,7940.69×
Oklahoma6,1930.79×
Nevada5,4220.79×
Kansas5,1520.93×
Iowa4,7690.82×
Arkansas4,5920.79×
Washington, District of Columbia3,8741.83×
Maine3,3711.33×
Idaho3,3480.95×
New Hampshire3,1021.12×
New Mexico3,0440.86×
Mississippi2,9730.51×
Nebraska2,9030.82×
Rhode Island2,4631.1×
Hawaii2,3620.78×
West Virginia2,1480.65×
Montana2,1111.08×
Vermont1,8331.48×
Alaska1,6981.12×
Delaware1,5700.81×
North Dakota1,0960.76×
South Dakota1,0300.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louis Theroux audience
BrandAffinityCategory
3D printing1.64×Technology & Electronics
Endless Space14.56×Games
IS (Infinite Stratos)2.31×Literature
Hypertext2.15×Technology & Electronics
Paul Dano1.62×Movies & TV
Biblical inspiration2.39×Politics & Society
Chanticleer (ensemble)3.59×Music & Radio
Enrique Hernández (baseball)3.57×Sports
Enfamil1.54×Kids & Family
Temple Grandin1.7×Literature
Ellen Burstyn1.87×Movies & TV
Ironmongery2.04×Home & Garden
Assassin's Creed: Revelations1.88×Games
A Enfermagem1.76×Health
Mike Conley, Jr.1.57×Sports
Lindsey Shaw1.79×Movies & TV
Two-Lane Blacktop3.38×Movies & TV
Rich Eisen1.92×Sports
Brookside2.15×Movies & TV
Edelbrock2.15×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louis Theroux audience
TraitClusterScore
Risk AppetiteTHRILL2.18
Early Adopter MentalityPOWER1.8
SustainabilityBALANCE1.55
LGBTQ+ IdentityOPEN1.51
Luxury OrientationPREMIUM1.46
Urban LifestyleOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Louis Theroux
CountryShare
United Kingdom41.2%
United States22.6%
Australia12.1%

See Louis Theroux audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Louis Theroux have in United States?

Louis Theroux has an estimated audience of 705,551 people in United States, concentrated in California and Florida.

What is the gender split and age of Louis Theroux fans?

46.9% of Louis Theroux fans are female, 53.1% are male, with an average age of 33.3 years.

Which brands do Louis Theroux fans like most?

Louis Theroux fans show strongest brand affinity for 3D printing (1.64×), Endless Space (14.56×), and IS (Infinite Stratos) (2.31×) over the country average.

Where do Louis Theroux fans live in United States?

Louis Theroux fans in United States are most concentrated in California (reach 93,573), Florida (reach 59,185), and New York (reach 54,698). These three regions account for the largest share of the active audience.

What other brands do Louis Theroux fans also like?

Beyond Louis Theroux itself, the audience over-indexes on Endless Space (14.56×), IS (Infinite Stratos) (2.31×), Hypertext (2.15×), and Paul Dano (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louis Theroux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.