Louisville metropolitan area Audience in United States

Louisville metropolitan area logo

Louisville metropolitan area has an estimated audience of 2,641,611 people in United States. 60.1% are female, 39.9% are male, average age 47.0. Top regions: Kentucky, Indiana, California. Top brand affinities: Pillow, Northrop Grumman, Enfamil, Israeli cuisine, International University of Business Agriculture and Technology.

The average Louisville metropolitan area fan in United States is 47.0 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, California. Top brand affinities include Pillow, Northrop Grumman, Enfamil, with strongest over-indexing on Pillow (1.96× the country average). Demographically, the Louisville metropolitan area audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 40 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Louisville metropolitan area fans

Demographic split for Louisville metropolitan area audience in United States
MetricValue
Female60.1%
Male39.9%
Average age47.0
Estimated audience size2,641,611

Audience persona

The typical Louisville metropolitan area fan in United States is more female, around 47.0 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Louisville metropolitan area in United States
RegionReachAffinity
Kentucky285,5048.62×
Indiana71,8871.49×
California52,6270.18×
Florida35,5290.2×
Texas35,3260.16×
Mississippi32,3141.48×
New York30,0680.2×
Louisiana28,7310.84×
Arkansas28,7071.32×
Oklahoma28,0740.96×
Alabama26,7440.72×
Tennessee25,4780.48×
South Carolina25,2960.64×
Kansas24,6401.18×
Missouri23,8700.56×
Illinois23,7120.27×
Iowa23,3921.07×
Montana23,2073.17×
North Carolina22,9180.29×
Ohio22,8250.28×
Georgia22,7320.28×
Michigan22,7220.33×
Wisconsin22,6010.57×
New Hampshire21,9802.11×
Arizona21,7650.4×
Pennsylvania21,6700.24×
Nebraska21,5241.62×
Connecticut21,4910.81×
Nevada21,3420.84×
Rhode Island21,2252.52×
Oregon21,0700.7×
Utah20,9440.89×
Virginia20,8080.32×
Maryland20,7040.46×
New Jersey20,6540.31×
Minnesota20,1930.53×
Massachusetts19,9860.38×
Washington19,5100.37×
Colorado19,4550.47×
Washington, District of Columbia13,7241.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louisville metropolitan area audience
BrandAffinityCategory
Pillow1.96×Home & Garden
Northrop Grumman1.5×Business & Career
Enfamil1.57×Kids & Family
Israeli cuisine1.96×Food & Beverages
International University of Business Agriculture and Technology1.8×Business & Career
Cachaça1.89×Food & Beverages
Jbc2.76×Kids & Family
All You Need Is Love1.77×Music & Radio
Hypnagogia1.56×Health
Ashes to Ashes (TV series)1.68×Movies & TV
JBM2.33×Music & Radio
Digital literacy1.54×Internet & Social Media
Tabriz2.31×Travel & Leisure
Jamnalal Bajaj Institute of Management Studies1.95×Business & Career
Seven Sister States1.67×
Beardyman1.69×Music & Radio
JC1.66×
Argenteuil1.63×Travel & Leisure
Languedoc-Roussillon1.66×Travel & Leisure
Ashes Remain1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louisville metropolitan area audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
TraditionCONSERVATISM1.31
Community OrientationOPEN1.25
IndividualismJOY1.13
Need for SecurityCONSERVATISM1.12
SpiritualityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Louisville metropolitan area
CountryShare
United States91.8%
Canada4.3%
United Kingdom2.3%

See Louisville metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Louisville metropolitan area have in United States?

Louisville metropolitan area has an estimated audience of 2,641,611 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of Louisville metropolitan area fans?

60.1% of Louisville metropolitan area fans are female, 39.9% are male, with an average age of 47.0 years.

Which brands do Louisville metropolitan area fans like most?

Louisville metropolitan area fans show strongest brand affinity for Pillow (1.96×), Northrop Grumman (1.5×), and Enfamil (1.57×) over the country average.

Where do Louisville metropolitan area fans live in United States?

Louisville metropolitan area fans in United States are most concentrated in Kentucky (reach 285,504), Indiana (reach 71,887), and California (reach 52,627). These three regions account for the largest share of the active audience.

What other brands do Louisville metropolitan area fans also like?

Beyond Louisville metropolitan area itself, the audience over-indexes on Northrop Grumman (1.5×), Enfamil (1.57×), Israeli cuisine (1.96×), and International University of Business Agriculture and Technology (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.