Mara Wilson Audience in United States

Mara Wilson logo

Mara Wilson has an estimated audience of 2,173,696 people in United States. 37.7% are female, 62.3% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, N1 road (South Africa), Flash memory, Atkins diet, Temple Grandin.

The average Mara Wilson fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, N1 road (South Africa), Flash memory, with strongest over-indexing on Dog breed (1.56× the country average). Demographically, the Mara Wilson audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mara Wilson fans

Demographic split for Mara Wilson audience in United States
MetricValue
Female37.7%
Male62.3%
Average age45.1
Estimated audience size2,173,696

Audience persona

The typical Mara Wilson fan in United States is more male, around 45.1 years old, with strong Mindfulness tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Mara Wilson in United States
RegionReachAffinity
California237,8981×
Texas198,6671.06×
Florida133,5350.91×
New York113,2550.93×
Pennsylvania78,6121.07×
Ohio73,9471.1×
Illinois73,7331.02×
Georgia64,2650.96×
North Carolina63,6550.97×
Michigan60,1101.06×
New Jersey51,4850.93×
Tennessee47,1081.08×
Virginia46,2030.87×
Washington45,5731.05×
Indiana44,4521.12×
Arizona41,0510.92×
Massachusetts40,4170.94×
Missouri39,1101.12×
Colorado36,3731.06×
Maryland34,3500.92×
Wisconsin33,1131.01×
Minnesota30,9190.99×
South Carolina30,9020.94×
Kentucky30,7651.13×
Oklahoma28,3641.18×
Oregon28,2611.13×
Alabama27,4620.9×
Utah26,7091.37×
Louisiana26,0390.93×
Connecticut19,8500.91×
Nevada19,8180.94×
Arkansas18,9091.06×
Iowa18,4491.03×
Kansas17,2671.01×
Mississippi15,7640.88×
Idaho13,2471.22×
New Mexico12,1501.11×
Nebraska10,2780.94×
West Virginia10,1731.01×
New Hampshire9,6071.12×
Maine8,3601.07×
Hawaii7,6240.82×
Rhode Island6,7270.97×
Montana6,2931.04×
Delaware5,2090.87×
South Dakota4,7170.94×
North Dakota4,3720.98×
Washington, District of Columbia4,2080.64×
Alaska3,8450.83×
Vermont3,6960.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mara Wilson audience
BrandAffinityCategory
Dog breed1.56×Pets & Animals
N1 road (South Africa)1.98×Travel & Leisure
Flash memory1.72×Technology & Electronics
Atkins diet1.97×Health
Temple Grandin2.51×Literature
Enfamil2.17×Kids & Family
Northrop Grumman1.99×Business & Career
Graham Greene1.79×Literature
Ayrton Senna2.63×Sports
Temple Grandin1.97×Literature
Wow! Wow! Wubbzy!1.73×Movies & TV
Monroe Carell Jr. Children's Hospital at Vanderbilt4.71×Travel & Leisure
Overboard (film)1.74×Movies & TV
Gaelic football1.51×Sports
Mike Conley, Jr.1.79×Sports
Ellen Burstyn1.78×Movies & TV
Brittney Griner1.58×Sports
richard speight jr4.37×Movies & TV
Sighthound2.06×Pets & Animals
Ironmongery1.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mara Wilson audience
TraitClusterScore
MindfulnessBALANCE1.87
ExtroversionTHRILL1.7
Urban LifestyleOPEN1.44
IndividualismJOY1.43
Community OrientationOPEN1.36
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Mara Wilson
CountryShare
United States73.3%
Germany16.9%
Italy9.8%

See Mara Wilson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mara Wilson have in United States?

Mara Wilson has an estimated audience of 2,173,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Mara Wilson fans?

37.7% of Mara Wilson fans are female, 62.3% are male, with an average age of 45.1 years.

Which brands do Mara Wilson fans like most?

Mara Wilson fans show strongest brand affinity for Dog breed (1.56×), N1 road (South Africa) (1.98×), and Flash memory (1.72×) over the country average.

Where do Mara Wilson fans live in United States?

Mara Wilson fans in United States are most concentrated in California (reach 237,898), Texas (reach 198,667), and Florida (reach 133,535). These three regions account for the largest share of the active audience.

What other brands do Mara Wilson fans also like?

Beyond Mara Wilson itself, the audience over-indexes on N1 road (South Africa) (1.98×), Flash memory (1.72×), Atkins diet (1.97×), and Temple Grandin (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mara Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.