Sighthound Audience in United States

Sighthound logo

Sighthound has an estimated audience of 479,999 people in United States. 69.0% are female, 31.0% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Mackenzie Foy, Halsey, Oregon, Enrique Hernández (baseball), Bank account.

The average Sighthound fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Mackenzie Foy, Halsey, Oregon, with strongest over-indexing on Collectable (2.55× the country average). Demographically, the Sighthound audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Sighthound fans

Demographic split for Sighthound audience in United States
MetricValue
Female69.0%
Male31.0%
Average age38.7
Estimated audience size479,999

Audience persona

The typical Sighthound fan in United States is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Sighthound in United States
RegionReachAffinity
California44,5660.84×
Texas34,1420.83×
Florida25,8200.79×
New York21,9470.82×
Illinois15,3310.96×
Pennsylvania15,3110.95×
North Carolina14,5151.01×
Ohio14,4560.98×
Washington14,3131.49×
Michigan13,0171.04×
Georgia12,6610.86×
Virginia12,3511.06×
Colorado9,9071.31×
Massachusetts9,7321.03×
Tennessee9,6901.01×
Oregon9,6561.76×
Arizona9,4560.96×
Missouri8,9271.15×
Indiana8,6680.99×
New Jersey7,8550.64×
Minnesota7,7441.13×
Wisconsin7,6251.06×
Maryland7,0840.86×
Kentucky6,4191.07×
South Carolina5,9980.83×
Oklahoma5,8971.11×
Alabama5,6600.84×
Utah5,1661.2×
Louisiana4,8010.78×
Kansas4,3521.15×
Connecticut4,2070.87×
Arkansas4,0201.02×
Nevada3,9400.85×
Iowa3,5740.9×
Idaho2,8621.19×
Mississippi2,6740.68×
Maine2,3971.39×
West Virginia2,1650.97×
Nebraska2,1580.9×
New Mexico2,1470.89×
New Hampshire2,1341.13×
Montana1,5881.19×
Hawaii1,5730.76×
Rhode Island1,4190.93×
Washington, District of Columbia1,3980.97×
Alaska1,3131.28×
Vermont1,0961.3×
South Dakota8750.79×
North Dakota8520.86×
Delaware8470.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sighthound audience
BrandAffinityCategory
Collectable2.55×Kids & Family
Mackenzie Foy11.98×Fashion & Accessoires
Halsey, Oregon11.98×Travel & Leisure
Enrique Hernández (baseball)19.3×Sports
Bank account3.24×Business & Career
Hebe7.17×Home & Garden
Emperor Entertainment Group11.98×Business & Career
The Devil's Rejects10.03×Movies & TV
Bully (2011 film)6.38×Movies & TV
Urban Outfitters1.73×Shopping
Dental hygienist6×Health
Penn & Teller7.22×Movies & TV
JDSU2.26×Business & Career
Fat Albert (film)5.8×Movies & TV
Staycation2.21×Home & Garden
Yoga Journal11.98×Sports
Home staging3.39×Home & Garden
Throne of Glass4.4×Literature
University at Albany, SUNY11.98×Business & Career
Tezz3.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sighthound audience
TraitClusterScore
Pet OwnershipJOY1.81
PatriotismCONSERVATISM1.79
DIY MentalityTHRILL1.59
SustainabilityBALANCE1.58
Design AffinityPREMIUM1.53
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Sighthound
CountryShare
United States22.1%
Spain18.0%
Italy9.9%

See Sighthound audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Sighthound have in United States?

Sighthound has an estimated audience of 479,999 people in United States, concentrated in California and Texas.

What is the gender split and age of Sighthound fans?

69.0% of Sighthound fans are female, 31.0% are male, with an average age of 38.7 years.

Which brands do Sighthound fans like most?

Sighthound fans show strongest brand affinity for Collectable (2.55×), Mackenzie Foy (11.98×), and Halsey, Oregon (11.98×) over the country average.

Where do Sighthound fans live in United States?

Sighthound fans in United States are most concentrated in California (reach 44,566), Texas (reach 34,142), and Florida (reach 25,820). These three regions account for the largest share of the active audience.

What other brands do Sighthound fans also like?

Beyond Sighthound itself, the audience over-indexes on Mackenzie Foy (11.98×), Halsey, Oregon (11.98×), Enrique Hernández (baseball) (19.3×), and Bank account (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sighthound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.