Maracay Audience in United States
Maracay has an estimated audience of 469,699 people in United States. 41.5% are female, 58.5% are male, average age 45.2. Top regions: Florida, Texas, California. Top brand affinities: Parma, Barclays Center, Tierra Cali, Canino, Jumia.
The average Maracay fan in United States is 45.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Parma, Barclays Center, Tierra Cali, with strongest over-indexing on Parma (3.19× the country average). Demographically, the Maracay audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Maracay fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 45.2 |
| Estimated audience size | 469,699 |
Audience persona
The typical Maracay fan in United States is more male, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Parma.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 121,908 | 3.83× |
| Texas | 78,307 | 1.94× |
| California | 43,394 | 0.84× |
| New York | 31,080 | 1.18× |
| Illinois | 19,412 | 1.24× |
| Georgia | 17,020 | 1.18× |
| North Carolina | 11,890 | 0.84× |
| New Jersey | 11,202 | 0.94× |
| Virginia | 10,059 | 0.88× |
| Arizona | 9,111 | 0.95× |
| Pennsylvania | 8,687 | 0.55× |
| Colorado | 8,602 | 1.16× |
| Tennessee | 7,811 | 0.83× |
| Michigan | 7,770 | 0.63× |
| Washington | 7,246 | 0.77× |
| Massachusetts | 6,598 | 0.71× |
| Maryland | 6,591 | 0.82× |
| Utah | 6,544 | 1.56× |
| Ohio | 6,459 | 0.45× |
| Indiana | 6,248 | 0.73× |
| South Carolina | 6,114 | 0.87× |
| Oklahoma | 5,131 | 0.98× |
| Missouri | 4,503 | 0.59× |
| Wisconsin | 4,264 | 0.6× |
| Minnesota | 3,929 | 0.58× |
| Oregon | 3,478 | 0.65× |
| Connecticut | 3,294 | 0.7× |
| Nevada | 3,271 | 0.72× |
| Kentucky | 3,258 | 0.55× |
| Louisiana | 3,049 | 0.5× |
| Alabama | 2,996 | 0.46× |
| Mississippi | 2,286 | 0.59× |
| Kansas | 2,179 | 0.59× |
| New Mexico | 2,146 | 0.91× |
| Arkansas | 2,031 | 0.52× |
| Washington, District of Columbia | 2,023 | 1.43× |
| Nebraska | 1,903 | 0.81× |
| West Virginia | 1,887 | 0.86× |
| Alaska | 1,883 | 1.87× |
| Iowa | 1,793 | 0.46× |
| Idaho | 1,743 | 0.74× |
| Hawaii | 1,665 | 0.82× |
| Montana | 1,642 | 1.26× |
| South Dakota | 1,621 | 1.49× |
| North Dakota | 1,578 | 1.64× |
| New Hampshire | 1,555 | 0.84× |
| Wyoming | 1,527 | 2.19× |
| Rhode Island | 1,502 | 1× |
| Maine | 1,501 | 0.89× |
| Vermont | 1,477 | 1.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parma | 3.19× | Travel & Leisure |
| Barclays Center | 2.63× | Sports |
| Tierra Cali | 1.5× | Travel & Leisure |
| Canino | 4.01× | Travel & Leisure |
| Jumia | 2.26× | Fashion & Accessoires |
| Bulacan | 2.27× | Travel & Leisure |
| Cadmium | 1.85× | Business & Career |
| Yoga Journal | 1.53× | Sports |
| Warminster Township, Bucks County, Pennsylvania | 2.09× | Travel & Leisure |
| Ext JS | 1.83× | Technology & Electronics |
| Babalawo | 1.61× | |
| Adventureland (Iowa) | 1.64× | |
| Iyengar | 2.37× | Literature |
| Rhodiola | 1.57× | Health |
| The Boomtown Rats | 2.69× | Music & Radio |
| El Palomar, Buenos Aires | 2.16× | Travel & Leisure |
| Bustos, Bulacan | 2.2× | Travel & Leisure |
| Cacciucco | 2.5× | Food & Beverages |
| bumGenius | 1.74× | Kids & Family |
| Dzień Dobry TVN | 1.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.52 |
| Sports Activity | POWER | 1.42 |
| Luxury Orientation | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.27 |
| Community Orientation | OPEN | 1.23 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Venezuela | 40.3% |
| United States | 18.6% |
| Spain | 10.0% |
See Maracay audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Maracay have in United States?
Maracay has an estimated audience of 469,699 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Maracay fans?
41.5% of Maracay fans are female, 58.5% are male, with an average age of 45.2 years.
Which brands do Maracay fans like most?
Maracay fans show strongest brand affinity for Parma (3.19×), Barclays Center (2.63×), and Tierra Cali (1.5×) over the country average.
Where do Maracay fans live in United States?
Maracay fans in United States are most concentrated in Florida (reach 121,908), Texas (reach 78,307), and California (reach 43,394). These three regions account for the largest share of the active audience.
What other brands do Maracay fans also like?
Beyond Maracay itself, the audience over-indexes on Barclays Center (2.63×), Tierra Cali (1.5×), Canino (4.01×), and Jumia (2.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Maracay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.