Marshmello Audience in United States

Marshmello logo

Marshmello has an estimated audience of 1,072,719 people in United States. 59.5% are female, 40.5% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Nuts (film), Progressive rock, Vickie Guerrero, Guy Fieri.

The average Marshmello fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Nuts (film), Progressive rock, with strongest over-indexing on Home construction (11.76× the country average). Demographically, the Marshmello audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of Marshmello fans

Demographic split for Marshmello audience in United States
MetricValue
Female59.5%
Male40.5%
Average age33.8
Estimated audience size1,072,719

Audience persona

The typical Marshmello fan in United States is more female, around 33.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Marshmello in United States
RegionReachAffinity
California130,5751.11×
Texas99,0001.07×
Florida75,9461.05×
New York61,7431.03×
Illinois41,4001.16×
Ohio37,9441.15×
Georgia35,7911.08×
Pennsylvania35,1960.97×
Michigan33,7781.2×
North Carolina33,1941.03×
Indiana25,4311.3×
Virginia25,3670.97×
New Jersey24,7840.91×
Tennessee23,2711.08×
Arizona22,7081.04×
Missouri20,8891.21×
Washington20,8020.97×
Massachusetts19,0180.9×
Colorado18,8101.11×
Minnesota18,3661.19×
Wisconsin17,2741.07×
Maryland16,6950.91×
Nevada16,6221.6×
South Carolina14,8490.92×
Alabama14,1660.95×
Kentucky12,9660.96×
Oklahoma12,3281.03×
Louisiana12,1550.88×
Oregon10,8860.89×
Utah10,2451.07×
Connecticut9,9710.93×
Iowa9,4041.06×
Kansas9,0961.08×
Arkansas8,6230.98×
Mississippi7,8050.88×
Nebraska5,5691.04×
Idaho5,4041×
New Mexico5,3921×
West Virginia4,6280.93×
New Hampshire3,6710.87×
Hawaii3,5160.76×
Maine3,2260.84×
Rhode Island2,7500.81×
Montana2,6160.88×
Washington, District of Columbia2,5800.8×
South Dakota2,4861×
North Dakota2,4461.11×
Delaware2,1940.74×
Alaska1,9430.85×
Wyoming1,5750.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marshmello audience
BrandAffinityCategory
Home construction11.76×Home & Garden
Nuts (film)20×Movies & TV
Progressive rock6.24×Music & Radio
Vickie Guerrero26.19×Business & Career
Guy Fieri6.27×Movies & TV
Building envelope15.59×Home & Garden
Dog breed1.67×Pets & Animals
UK garage7.56×Music & Radio
Building-integrated photovoltaics23.92×Home & Garden
Combat sport1.93×Sports
Product design2.33×Business & Career
Yahoo Sports Fantasy6.56×
Grinch3.72×Movies & TV
Goop4.9×Internet & Social Media
Cass County, Missouri8.81×Travel & Leisure
Vocal harmony3.99×Music & Radio
The Streets20.64×Music & Radio
Historic site3.44×Arts & Culture
Natural rubber1.55×Cars & Mobility
Bank account1.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marshmello audience
TraitClusterScore
Early Adopter MentalityPOWER1.56
Risk AppetiteTHRILL1.53
LGBTQ+ IdentityOPEN1.51
Luxury OrientationPREMIUM1.48
ExtroversionTHRILL1.44
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Marshmello
CountryShare
United States27.1%
Brazil7.2%
India5.0%

See Marshmello audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does Marshmello have in United States?

Marshmello has an estimated audience of 1,072,719 people in United States, concentrated in California and Texas.

What is the gender split and age of Marshmello fans?

59.5% of Marshmello fans are female, 40.5% are male, with an average age of 33.8 years.

Which brands do Marshmello fans like most?

Marshmello fans show strongest brand affinity for Home construction (11.76×), Nuts (film) (20×), and Progressive rock (6.24×) over the country average.

Where do Marshmello fans live in United States?

Marshmello fans in United States are most concentrated in California (reach 130,575), Texas (reach 99,000), and Florida (reach 75,946). These three regions account for the largest share of the active audience.

What other brands do Marshmello fans also like?

Beyond Marshmello itself, the audience over-indexes on Nuts (film) (20×), Progressive rock (6.24×), Vickie Guerrero (26.19×), and Guy Fieri (6.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marshmello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.