Rascasse Audience Intelligence

Marshmello Audience in United States

A data profile of the people who buy, follow and care about Marshmello in United States — modelled from more than twelve digital signal sources. Marshmello has an estimated audience of 1,049,064 people in United States.

#22among DJ in United States#5072among Person in United States#2958in Music & Radio

The average Marshmello fan in United States is 32.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Benny Blanco, Disclosure (band), Avicii, with strongest over-indexing on Benny Blanco (18.65× the country average).

Demographically, the Marshmello audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marshmello fan in United States is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Benny Blanco.

Category: Music & Radio · Type: Person · Subtype: DJ

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marshmello profile in United States.

Audience size
1M
in United States
Gender
48.7%♀
51.3% male
Age
32.5
average years
Country rank
#22931
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marshmello fans

48.7% are female, 51.3% are male, average age 32.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Marshmello audience in United States
MetricValue
Female48.7%
Male51.3%
Average age32.5
Estimated audience size1,049,064
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Marshmello audience in United States
Age bracketShare%
16-1934%
20-2928%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Marshmello audience comes from United States.

Worldwide audience distribution share by country for Marshmello
CountryShare
United States26.5%
Brazil7.6%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marshmello audience in United States is strongest.

Fig. 05

Top regions by affinity

Marshmello fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K1.68×
02Idaho~7K1.38×
03Illinois~40K1.20×
04Indiana~20K1.16×
05Michigan~30K1.12×
06California~100K1.10×
07Utah~10K1.09×
08North Dakota~2K1.09×
09Missouri~20K1.08×
10Colorado~20K1.07×
11Texas~100K1.06×
12South Dakota~3K1.06×
13Ohio~30K1.05×
14Arizona~20K1.05×
15Iowa~9K1.05×
16Pennsylvania~40K1.04×
17Minnesota~20K1.04×
18Tennessee~20K1.03×
19New Mexico~5K1.03×
20Kansas~9K1.02×
21Nebraska~5K1.01×
22Wyoming~2K1.01×
23Wisconsin~20K1.00×
24Oklahoma~10K1.00×
25Arkansas~9K1.00×
26Florida~70K0.99×
27Georgia~30K0.99×
28New Jersey~30K0.99×
29North Carolina~30K0.98×
30Virginia~30K0.98×
31Kentucky~10K0.98×
32Washington~20K0.97×
33New York~60K0.95×
34Alabama~10K0.95×
35West Virginia~5K0.95×
36Montana~3K0.95×
37Louisiana~10K0.93×
38Massachusetts~20K0.92×
39Connecticut~10K0.92×
40New Hampshire~4K0.92×
41Alaska~2K0.91×
42Mississippi~8K0.90×
43Rhode Island~3K0.90×
44Maryland~20K0.89×
45South Carolina~10K0.89×
46Maine~3K0.89×
47Oregon~10K0.88×
48Hawaii~4K0.88×
49Delaware~2K0.85×
50Washington, District of Columbia~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Marshmello, United States
0.78×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marshmello audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marshmello audience
#·InterestCategoryAffinity×
01Disney InfinityGames94.42×
02Disclosure (band)Music & Radio34.36×
03Sofi TukkerMusic & Radio28.87×
04KygoMusic & Radio28.60×
05AviciiMusic & Radio22.53×
06Alan Walker (DJ)Music & Radio20.83×
07The ChainsmokersMusic & Radio18.83×
08Steve AokiMusic & Radio18.81×
09Benny BlancoMusic & Radio18.65×
10Zedd (musician)Music & Radio17.82×
11Major LazerMusic & Radio17.51×
12Hart of DixieMovies & TV14.38×
13Martin GarrixMusic & Radio13.99×
14SkrillexMusic & Radio12.27×
15GorillazMusic & Radio11.23×
16RÜFÜSMusic & Radio10.84×
17Resident AdvisorMusic & Radio8.93×
18Charli XCXMusic & Radio6.36×
19Brittany SnowMovies & TV5.03×
20Sabrina CarpenterMusic & Radio2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marshmello audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marshmello audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
Early Adopter MentalityPOWER1.33×
Risk AppetiteTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marshmello audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
IndividualismJOY0.84×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marshmello have in United States?

Marshmello has an estimated audience of 1,049,064 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marshmello fans?

48.7% of Marshmello fans are female, 51.3% are male, with an average age of 32.5 years.

03

Which brands do Marshmello fans like most?

Marshmello fans show strongest brand affinity for Benny Blanco (18.65×), Disclosure (band) (34.36×), and Avicii (22.53×) over the country average.

04

Where do Marshmello fans live in United States?

Marshmello fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Marshmello fans also like?

Beyond Marshmello itself, the audience over-indexes on Disclosure (band) (34.36×), Avicii (22.53×), Disney Infinity (94.42×), and Gorillaz (11.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More DJ audiences in United States

See Marshmello audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marshmello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →