Rascasse Audience Intelligence

The Chainsmokers Audience in United States

A data profile of the people who buy, follow and care about The Chainsmokers in United States — modelled from more than twelve digital signal sources. The Chainsmokers has an estimated audience of 465,415 people in United States.

#569among Band in United States#9324among Person in United States#5372in Music & Radio

The average The Chainsmokers fan in United States is 29.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Slander, RÜFÜS DU SOL, Deep house, with strongest over-indexing on Slander (19.79× the country average).

Demographically, the The Chainsmokers audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Chainsmokers fan in United States is balanced, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Slander.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Chainsmokers profile in United States.

Audience size
465K
in United States
Gender
48.3%♀
51.7% male
Age
29.9
average years
Country rank
#38207
Person in United States
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Chainsmokers fans

48.3% are female, 51.7% are male, average age 29.9.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for The Chainsmokers audience in United States
MetricValue
Female48.3%
Male51.7%
Average age29.9
Estimated audience size465,415
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the The Chainsmokers audience in United States
Age bracketShare%
16-1942%
20-2928%
30-3915%
40-499%
50+6%
Fig. 04

Worldwide distribution

30.6%

of the worldwide The Chainsmokers audience comes from United States.

Worldwide audience distribution share by country for The Chainsmokers
CountryShare
United States30.6%
Japan7.1%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Chainsmokers audience in United States is strongest.

Fig. 05

Top regions by affinity

The Chainsmokers fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K2.57×
02Indiana~10K1.32×
03Maine~2K1.29×
04Illinois~20K1.24×
05Colorado~8K1.23×
06New York~30K1.20×
07Massachusetts~10K1.20×
08California~50K1.15×
09Kansas~4K1.15×
10Missouri~7K1.14×
11Connecticut~4K1.10×
12Ohio~10K1.07×
13Arizona~9K1.06×
14Rhode Island~1K1.06×
15Michigan~10K1.05×
16Iowa~3K1.03×
17Washington~8K1.02×
18New Hampshire~2K1.02×
19South Carolina~6K1.01×
20Nebraska~2K1.01×
21Kentucky~5K1.00×
22Washington, District of Columbia~1K1.00×
23Alaska<1K0.99×
24Vermont<1K0.98×
25Minnesota~6K0.97×
26South Dakota<1K0.97×
27New Jersey~10K0.96×
28Wisconsin~6K0.96×
29North Dakota<1K0.95×
30Utah~3K0.94×
31Alabama~5K0.93×
32Oklahoma~4K0.92×
33Idaho~2K0.92×
34North Carolina~10K0.91×
35Virginia~9K0.91×
36Montana~1K0.91×
37Pennsylvania~10K0.90×
38Tennessee~7K0.90×
39Texas~30K0.89×
40Oregon~4K0.88×
41Arkansas~3K0.88×
42Hawaii~2K0.87×
43Florida~20K0.86×
44Delaware<1K0.85×
45Louisiana~4K0.83×
46New Mexico~2K0.83×
47West Virginia~2K0.83×
48Georgia~10K0.81×
49Maryland~6K0.80×
50Mississippi~3K0.79×
Fig. 06

Affinity by region

Affinity by region — The Chainsmokers, United States
0.79×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Chainsmokers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Chainsmokers audience
#·InterestCategoryAffinity×
01GhastlyMusic & Radio29.61×
02SlanderPolitics & Society19.79×
03MarshmelloMusic & Radio18.83×
04SNAILSMusic & Radio16.37×
05RÜFÜS DU SOLMusic & Radio15.36×
06Progressive houseMusic & Radio12.31×
07AviciiMusic & Radio11.77×
08Drum and bassMusic & Radio8.27×
09Deep houseMusic & Radio8.10×
10Tech houseMusic & Radio6.42×
11FrontlinerMusic & Radio6.00×
12Bruno MarsMusic & Radio5.55×
13LollapaloozaMusic & Radio5.06×
14Hailee SteinfeldMovies & TV4.38×
15Billie EilishMusic & Radio4.04×
16Sabrina CarpenterMusic & Radio3.69×
17CaseyMusic & Radio3.39×
18MoviesMovies & TV1.51×
19PhotographyArts & Culture1.50×
20Comedy moviesMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Chainsmokers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Chainsmokers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
SustainabilityBALANCE1.36×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Chainsmokers audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
DIY MentalityTHRILL0.59×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Chainsmokers have in United States?

The Chainsmokers has an estimated audience of 465,415 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Chainsmokers fans?

48.3% of The Chainsmokers fans are female, 51.7% are male, with an average age of 29.9 years.

03

Which brands do The Chainsmokers fans like most?

The Chainsmokers fans show strongest brand affinity for Slander (19.79×), RÜFÜS DU SOL (15.36×), and Deep house (8.1×) over the country average.

04

Where do The Chainsmokers fans live in United States?

The Chainsmokers fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Chainsmokers fans also like?

Beyond The Chainsmokers itself, the audience over-indexes on RÜFÜS DU SOL (15.36×), Deep house (8.1×), SNAILS (16.37×), and Casey (3.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Chainsmokers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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