A data profile of the people who buy, follow and care about Kygo in United States — modelled from more than twelve digital signal sources. Kygo has an estimated audience of 402,623 people in United States.
The average Kygo fan in United States is 32.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Inez, Peter Fox (musician), Rhianna (singer), with strongest over-indexing on Inez (11663.26× the country average).
Demographically, the Kygo audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kygo fan in United States is balanced, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Inez.
The key figures that characterise the Kygo profile in United States.
48.8% are female, 51.2% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 32.1 |
| Estimated audience size | 402,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 8% |
Where the Kygo audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~30K | 3.96× | |
| 02 | Hawaii | ~5K | 2.46× | |
| 03 | Massachusetts | ~20K | 2.11× | |
| 04 | Washington, District of Columbia | ~3K | 2.06× | |
| 05 | Illinois | ~30K | 2.02× | |
| 06 | Washington | ~20K | 1.95× | |
| 07 | New York | ~40K | 1.86× | |
| 08 | California | ~80K | 1.72× | |
| 09 | Arizona | ~10K | 1.64× | |
| 10 | Nevada | ~6K | 1.46× | |
| 11 | Maryland | ~10K | 1.40× | |
| 12 | Connecticut | ~5K | 1.23× | |
| 13 | New Jersey | ~10K | 1.21× | |
| 14 | New Hampshire | ~2K | 1.13× | |
| 15 | Rhode Island | ~1K | 1.07× | |
| 16 | Vermont | <1K | 0.99× | |
| 17 | Texas | ~40K | 0.98× | |
| 18 | Maine | ~1K | 0.96× | |
| 19 | Utah | ~4K | 0.93× | |
| 20 | Minnesota | ~6K | 0.90× | |
| 21 | Virginia | ~9K | 0.89× | |
| 22 | Florida | ~30K | 0.87× | |
| 23 | Montana | ~1K | 0.85× | |
| 24 | Oregon | ~4K | 0.84× | |
| 25 | Idaho | ~2K | 0.82× | |
| 26 | Delaware | <1K | 0.81× | |
| 27 | Alaska | <1K | 0.79× | |
| 28 | Pennsylvania | ~10K | 0.78× | |
| 29 | Kansas | ~3K | 0.78× | |
| 30 | North Dakota | <1K | 0.78× | |
| 31 | Wisconsin | ~5K | 0.77× | |
| 32 | Oklahoma | ~4K | 0.76× | |
| 33 | Missouri | ~5K | 0.75× | |
| 34 | South Dakota | <1K | 0.75× | |
| 35 | Nebraska | ~2K | 0.71× | |
| 36 | Ohio | ~9K | 0.70× | |
| 37 | Michigan | ~8K | 0.70× | |
| 38 | Kentucky | ~4K | 0.67× | |
| 39 | Tennessee | ~6K | 0.66× | |
| 40 | New Mexico | ~1K | 0.66× | |
| 41 | Indiana | ~5K | 0.65× | |
| 42 | North Carolina | ~8K | 0.63× | |
| 43 | Iowa | ~2K | 0.63× | |
| 44 | West Virginia | ~1K | 0.63× | |
| 45 | South Carolina | ~4K | 0.62× | |
| 46 | Louisiana | ~3K | 0.61× | |
| 47 | Georgia | ~8K | 0.60× | |
| 48 | Arkansas | ~2K | 0.57× | |
| 49 | Mississippi | ~2K | 0.56× | |
| 50 | Alabama | ~3K | 0.52× |
The strongest cross-interests of the Kygo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peter Fox (musician) | Music & Radio | 23325.63× | ||
| 02 | Inez | Music & Radio | 11663.26× | ||
| 03 | Porter Robinson | Music & Radio | 41.40× | ||
| 04 | Hart of Dixie | Movies & TV | 39.44× | ||
| 05 | Peyton List (actress, born 1998) | Movies & TV | 35.04× | ||
| 06 | Mary Mouser | Movies & TV | 35.04× | ||
| 07 | The Day the Earth Stood Still | Movies & TV | 32.75× | ||
| 08 | Jennifer's Body | Movies & TV | 29.14× | ||
| 09 | Swedish House Mafia | Music & Radio | 29.02× | ||
| 10 | Zedd (musician) | Music & Radio | 28.81× | ||
| 11 | Marshmello | Music & Radio | 28.60× | ||
| 12 | Rhianna (singer) | Music & Radio | 26.97× | ||
| 13 | Avicii | Music & Radio | 24.12× | ||
| 14 | Colin Farrell | Movies & TV | 21.93× | ||
| 15 | Raye | Music & Radio | 16.89× | ||
| 16 | 500 Days of Summer | Movies & TV | 15.84× | ||
| 17 | Lorde | Music & Radio | 15.16× | ||
| 18 | Billie Eilish | Music & Radio | 10.71× | ||
| 19 | Lollapalooza | Music & Radio | 7.47× | ||
| 20 | Ticketmaster | Travel & Leisure | 4.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.42× | |
| Social Media Usage | JOY | 1.31× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Kygo has an estimated audience of 402,623 people in United States, concentrated in California and New York.
48.8% of Kygo fans are female, 51.2% are male, with an average age of 32.1 years.
Kygo fans show strongest brand affinity for Inez (11663.26×), Peter Fox (musician) (23325.63×), and Rhianna (singer) (26.97×) over the country average.
Kygo fans in United States are most concentrated in California (reach ~80K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Kygo itself, the audience over-indexes on Peter Fox (musician) (23325.63×), Rhianna (singer) (26.97×), Peyton List (actress, born 1998) (35.04×), and Mary Mouser (35.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kygo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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