Matthew Lillard Audience in United States

Matthew Lillard logo

Matthew Lillard has an estimated audience of 4,059,389 people in United States. 65.5% are female, 34.5% are male, average age 26.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Bank account, Collectable, 3D printing, Litter box.

The average Matthew Lillard fan in United States is 26.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Bank account, Collectable, with strongest over-indexing on Dog breed (3.1× the country average). Demographically, the Matthew Lillard audience skews more female with an average age of 26.2, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Matthew Lillard fans

Demographic split for Matthew Lillard audience in United States
MetricValue
Female65.5%
Male34.5%
Average age26.2
Estimated audience size4,059,389

Audience persona

The typical Matthew Lillard fan in United States is more female, around 26.2 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Matthew Lillard in United States
RegionReachAffinity
California377,9870.85×
Texas349,8951×
Florida231,8240.84×
New York162,1360.71×
Ohio144,4541.16×
Illinois134,9191×
Pennsylvania133,7460.98×
North Carolina127,0751.04×
Michigan118,3681.12×
Georgia111,3900.89×
Indiana95,4381.29×
Tennessee94,9961.17×
Arizona90,0631.09×
Virginia87,1000.88×
Washington86,2521.06×
Missouri82,4471.26×
Kentucky76,0591.49×
New Jersey70,6200.68×
Colorado68,8091.08×
Wisconsin63,6921.04×
Massachusetts62,1550.78×
Oklahoma62,1201.38×
Alabama57,8951.02×
South Carolina56,7440.93×
Maryland52,5750.75×
Oregon52,4021.13×
Minnesota51,9810.89×
Utah49,7181.37×
Louisiana49,4320.94×
Arkansas40,6381.22×
Kansas38,1001.19×
Nevada37,3700.95×
Iowa35,5591.06×
Connecticut32,6690.8×
Mississippi30,5430.91×
West Virginia24,8661.32×
Idaho23,6061.16×
New Mexico21,0771.04×
Nebraska20,9061.03×
New Hampshire14,7820.92×
Maine14,2100.98×
Montana12,3121.09×
Rhode Island11,3160.88×
Hawaii10,0660.58×
Delaware8,7680.78×
South Dakota8,6000.92×
Alaska8,4760.98×
North Dakota8,1500.98×
Wyoming6,3351.05×
Washington, District of Columbia6,2170.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matthew Lillard audience
BrandAffinityCategory
Dog breed3.1×Pets & Animals
Bank account4.22×Business & Career
Collectable1.74×Kids & Family
3D printing2.33×Technology & Electronics
Litter box1.54×Pets & Animals
Temple Grandin4.81×Literature
Mortgage insurance2.36×Business & Career
Temple Grandin3.91×Literature
Panama1.79×Travel & Leisure
Paul Dano2.37×Movies & TV
Assassin's Creed II2.99×Games
Mike Conley, Jr.3.37×Sports
Brookside5.25×Movies & TV
Ulysses S. Grant2.29×Politics & Society
John Stuart Mill6.67×Politics & Society
Acoustic music1.52×Music & Radio
Julius Caesar (play)1.9×
Hypertext1.74×Technology & Electronics
Cachorro1.56×Pets & Animals
Ellen Burstyn2.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matthew Lillard audience
TraitClusterScore
ExtroversionTHRILL1.94
SustainabilityBALANCE1.69
LGBTQ+ IdentityOPEN1.67
Risk AppetiteTHRILL1.67
Pet OwnershipJOY1.61
Early Adopter MentalityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Matthew Lillard
CountryShare
United States70.9%
Germany3.8%
Australia2.9%

See Matthew Lillard audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Matthew Lillard have in United States?

Matthew Lillard has an estimated audience of 4,059,389 people in United States, concentrated in California and Texas.

What is the gender split and age of Matthew Lillard fans?

65.5% of Matthew Lillard fans are female, 34.5% are male, with an average age of 26.2 years.

Which brands do Matthew Lillard fans like most?

Matthew Lillard fans show strongest brand affinity for Dog breed (3.1×), Bank account (4.22×), and Collectable (1.74×) over the country average.

Where do Matthew Lillard fans live in United States?

Matthew Lillard fans in United States are most concentrated in California (reach 377,987), Texas (reach 349,895), and Florida (reach 231,824). These three regions account for the largest share of the active audience.

What other brands do Matthew Lillard fans also like?

Beyond Matthew Lillard itself, the audience over-indexes on Bank account (4.22×), Collectable (1.74×), 3D printing (2.33×), and Litter box (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Lillard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.