Mekong Delta Audience in United States

Mekong Delta logo

Mekong Delta has an estimated audience of 443,527 people in United States. 52.1% are female, 47.9% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Cachorros, Dental hygienist, Academy Award for Best Film Editing, Leverage (TV series).

The average Mekong Delta fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Cachorros, Dental hygienist, with strongest over-indexing on Minnesota (4.46× the country average). Demographically, the Mekong Delta audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Mekong Delta fans

Demographic split for Mekong Delta audience in United States
MetricValue
Female52.1%
Male47.9%
Average age38.7
Estimated audience size443,527

Audience persona

The typical Mekong Delta fan in United States is balanced, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Mekong Delta in United States
RegionReachAffinity
California76,0731.56×
Texas35,1630.92×
New York34,5601.39×
Florida22,6880.76×
Washington15,7561.77×
Pennsylvania14,6520.98×
Illinois14,2380.96×
Massachusetts12,3871.42×
Virginia12,3501.14×
Georgia11,7410.86×
Maryland11,4711.5×
North Carolina10,5450.79×
Colorado10,3041.47×
Michigan9,8580.85×
New Jersey9,7750.87×
Ohio8,7450.64×
Minnesota8,4571.33×
Arizona8,4210.93×
Oregon7,7961.53×
Missouri6,2310.87×
Wisconsin6,1120.92×
Tennessee5,6940.64×
Indiana5,6010.69×
South Carolina4,9410.74×
Utah4,5241.14×
Louisiana4,3170.75×
Connecticut3,9560.89×
Hawaii3,7571.97×
Washington, District of Columbia3,5832.69×
Nevada3,5270.82×
Kentucky3,4770.63×
Oklahoma3,3750.69×
Alabama3,3650.54×
Kansas2,9620.85×
Iowa2,5480.7×
Arkansas2,2640.62×
Idaho2,0820.94×
New Hampshire1,7340.99×
Maine1,6731.05×
Nebraska1,6170.73×
Mississippi1,5780.43×
New Mexico1,5280.69×
Rhode Island1,3950.99×
Montana1,3951.13×
North Dakota1,2571.38×
West Virginia1,1520.56×
Alaska1,0501.11×
Vermont8631.11×
Delaware7850.64×
South Dakota6450.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mekong Delta audience
BrandAffinityCategory
Minnesota4.46×Travel & Leisure
Cachorros13.04×Pets & Animals
Dental hygienist2.37×Health
Academy Award for Best Film Editing3.44×Movies & TV
Leverage (TV series)1.52×Movies & TV
Cadmium3.13×Business & Career
E-box2.48×Health
Zazen5.95×Politics & Society
New York Harbor1.95×Travel & Leisure
IWeb2.71×
Cadillac Cimarron6.15×Cars & Mobility
Nova Iorque6.52×
Bus Driver (video game)2.34×Games
Lion of Judah1.86×
Grammy Award for Best Pop Vocal Album3.13×Music & Radio
Building-integrated photovoltaics1.52×Home & Garden
Mãe-de-santo19.77×
Adventureland (Iowa)2.3×
William Boyd (writer)2.08×Literature
The Specials1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mekong Delta audience
TraitClusterScore
Quality AwarenessPREMIUM2.25
TravellingTHRILL2.05
Sports ActivityPOWER1.75
Price SensitivityPREMIUM1.07
Need for SecurityCONSERVATISM1.03
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Mekong Delta
CountryShare
Vietnam71.7%
Japan8.5%
United States5.0%

See Mekong Delta audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mekong Delta have in United States?

Mekong Delta has an estimated audience of 443,527 people in United States, concentrated in California and Texas.

What is the gender split and age of Mekong Delta fans?

52.1% of Mekong Delta fans are female, 47.9% are male, with an average age of 38.7 years.

Which brands do Mekong Delta fans like most?

Mekong Delta fans show strongest brand affinity for Minnesota (4.46×), Cachorros (13.04×), and Dental hygienist (2.37×) over the country average.

Where do Mekong Delta fans live in United States?

Mekong Delta fans in United States are most concentrated in California (reach 76,073), Texas (reach 35,163), and New York (reach 34,560). These three regions account for the largest share of the active audience.

What other brands do Mekong Delta fans also like?

Beyond Mekong Delta itself, the audience over-indexes on Cachorros (13.04×), Dental hygienist (2.37×), Academy Award for Best Film Editing (3.44×), and Leverage (TV series) (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mekong Delta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.