Mellow Mushroom Audience in United States

Mellow Mushroom logo

Mellow Mushroom has an estimated audience of 2,491,591 people in United States. 67.8% are female, 32.2% are male, average age 35.5. Top regions: Georgia, Florida, North Carolina. Top brand affinities: Sinaloa, Boogie-woogie (dance), Mackenzie Foy, Dois Irmãos, Jonathan Davis.

The average Mellow Mushroom fan in United States is 35.5 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, North Carolina. Top brand affinities include Sinaloa, Boogie-woogie (dance), Mackenzie Foy, with strongest over-indexing on Sinaloa (2.07× the country average). Demographically, the Mellow Mushroom audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Mellow Mushroom fans

Demographic split for Mellow Mushroom audience in United States
MetricValue
Female67.8%
Male32.2%
Average age35.5
Estimated audience size2,491,591

Audience persona

The typical Mellow Mushroom fan in United States is more female, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Mellow Mushroom in United States
RegionReachAffinity
Georgia696,1739.07×
Florida460,7752.73×
North Carolina369,0444.92×
Virginia228,2573.76×
South Carolina227,8666.08×
Tennessee192,5423.85×
Alabama183,6085.27×
Texas114,6600.54×
Missouri88,2892.2×
Ohio74,7430.97×
Arizona73,9781.45×
Kentucky73,7552.36×
Indiana23,5070.52×
Illinois18,7810.23×
California16,9450.06×
Arkansas16,4430.8×
New York15,0560.11×
Pennsylvania13,6420.16×
Louisiana13,2590.41×
Colorado12,4050.32×
Nebraska11,6310.93×
Maryland11,5790.27×
Michigan9,3930.14×
Mississippi8,0060.39×
New Jersey6,4840.1×
West Virginia4,9080.42×
Massachusetts4,6980.1×
Wisconsin4,5250.12×
Oklahoma4,5130.16×
Washington4,0170.08×
Iowa3,8050.19×
Minnesota3,6940.1×
Kansas3,6080.18×
Washington, District of Columbia3,2960.44×
Connecticut2,3750.1×
Nevada2,2370.09×
Utah2,2350.1×
Oregon2,0660.07×
Maine1,1810.13×
New Hampshire1,1280.11×
New Mexico1,0930.09×
Delaware9650.14×
Idaho7450.06×
Rhode Island7400.09×
Hawaii6290.06×
Montana5640.08×
South Dakota5320.09×
Vermont4630.11×
Alaska4030.08×
North Dakota3740.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mellow Mushroom audience
BrandAffinityCategory
Sinaloa2.07×Travel & Leisure
Boogie-woogie (dance)9.36×Music & Radio
Mackenzie Foy3.13×Fashion & Accessoires
Dois Irmãos54.31×
Jonathan Davis2.13×Music & Radio
Assassin's Creed II1.52×Games
Temple Grandin1.51×Literature
Iota Phi Theta19.52×Business & Career
Gauri Khan3.9×Movies & TV
John Stuart Mill3.18×Politics & Society
Cockpit1.63×Travel & Leisure
Buenavista (Madrid)1.54×Travel & Leisure
Cacique1.6×Food & Beverages
Fernando Valenzuela1.61×Sports
Ural Mountains1.77×Travel & Leisure
Príncipe1.58×Travel & Leisure
JC Whitney2.13×Shopping
William F. Buckley, Jr.2.88×
Divergent series1.53×Movies & TV
Chachapoyas, Peru1.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mellow Mushroom audience
TraitClusterScore
Convenience OrientationPREMIUM1.53
Community OrientationOPEN1.37
Healthy LifestyleBALANCE1.33
Career OrientationPOWER1.33
Urban LifestyleOPEN1.27
Pet OwnershipJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Mellow Mushroom
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Mellow Mushroom audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mellow Mushroom have in United States?

Mellow Mushroom has an estimated audience of 2,491,591 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Mellow Mushroom fans?

67.8% of Mellow Mushroom fans are female, 32.2% are male, with an average age of 35.5 years.

Which brands do Mellow Mushroom fans like most?

Mellow Mushroom fans show strongest brand affinity for Sinaloa (2.07×), Boogie-woogie (dance) (9.36×), and Mackenzie Foy (3.13×) over the country average.

Where do Mellow Mushroom fans live in United States?

Mellow Mushroom fans in United States are most concentrated in Georgia (reach 696,173), Florida (reach 460,775), and North Carolina (reach 369,044). These three regions account for the largest share of the active audience.

What other brands do Mellow Mushroom fans also like?

Beyond Mellow Mushroom itself, the audience over-indexes on Boogie-woogie (dance) (9.36×), Mackenzie Foy (3.13×), Dois Irmãos (54.31×), and Jonathan Davis (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mellow Mushroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.