Milk Bar Audience in United States

Milk Bar logo

Milk Bar has an estimated audience of 1,748,224 people in United States. 53.8% are female, 46.2% are male, average age 40.6. Top regions: New York, California, Illinois. Top brand affinities: Elsword, Israel, Japanese domestic market, Kendra Scott, Stamp collecting.

The average Milk Bar fan in United States is 40.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Illinois. Top brand affinities include Elsword, Israel, Japanese domestic market, with strongest over-indexing on Elsword (25.74× the country average). Demographically, the Milk Bar audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Milk Bar fans

Demographic split for Milk Bar audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.6
Estimated audience size1,748,224

Audience persona

The typical Milk Bar fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Milk Bar in United States
RegionReachAffinity
New York479,3964.91×
California254,4171.32×
Illinois125,5382.16×
Colorado109,6363.98×
Texas96,2990.64×
Florida69,1820.58×
New Jersey58,0181.3×
North Carolina54,3371.03×
Nevada47,2652.8×
Virginia42,9011.01×
Pennsylvania40,9540.7×
Washington37,3741.07×
Ohio34,9010.65×
Massachusetts34,5091×
Washington, District of Columbia32,6576.21×
Louisiana31,4441.39×
Michigan30,5280.67×
Georgia30,4630.57×
Maryland28,1010.93×
Tennessee22,2810.64×
Wisconsin19,9200.76×
Indiana19,8180.62×
Arizona18,6970.52×
Connecticut17,9261.02×
Utah17,5241.12×
Minnesota16,4270.66×
Oregon16,3800.82×
Missouri15,7480.56×
South Carolina12,5390.48×
Kentucky11,5830.53×
Oklahoma8,9230.46×
Alabama8,7990.36×
Kansas7,3660.53×
Arkansas6,5350.45×
Iowa6,1490.43×
Hawaii4,5890.61×
New Hampshire4,5320.66×
Mississippi4,5250.31×
Nebraska4,1420.47×
Maine4,1360.66×
Idaho4,1050.47×
Rhode Island4,0110.72×
New Mexico3,4030.39×
West Virginia3,2080.39×
Delaware2,7270.57×
Montana2,6320.54×
Vermont2,2950.75×
Alaska1,4640.39×
South Dakota1,4170.35×
North Dakota1,3600.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milk Bar audience
BrandAffinityCategory
Elsword25.74×Games
Israel2.97×Travel & Leisure
Japanese domestic market2.47×Politics & Society
Kendra Scott1.51×Fashion & Accessoires
Stamp collecting2.03×Home & Garden
Jeep Wagoneer2.32×Cars & Mobility
Home staging1.86×Home & Garden
Hocus Pocus1.68×Movies & TV
Jeep Grand Cherokee (WJ)2.17×Cars & Mobility
UK garage1.89×Music & Radio
Kento Yamazaki3.15×Movies & TV
Corona (band)1.59×Music & Radio
Primos Hunting5.42×Sports
Keeper (password manager)1.62×Technology & Electronics
Hayward, California2.69×Travel & Leisure
Consequence (rapper)1.55×Music & Radio
jordy nelson3.48×Sports
Inland Empire (film)2.21×Movies & TV
Isometric exercise1.88×Sports
Zach Ertz1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milk Bar audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Milk Bar
CountryShare
United States59.8%
Australia9.4%
Poland8.6%

See Milk Bar audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Milk Bar have in United States?

Milk Bar has an estimated audience of 1,748,224 people in United States, concentrated in New York and California.

What is the gender split and age of Milk Bar fans?

53.8% of Milk Bar fans are female, 46.2% are male, with an average age of 40.6 years.

Which brands do Milk Bar fans like most?

Milk Bar fans show strongest brand affinity for Elsword (25.74×), Israel (2.97×), and Japanese domestic market (2.47×) over the country average.

Where do Milk Bar fans live in United States?

Milk Bar fans in United States are most concentrated in New York (reach 479,396), California (reach 254,417), and Illinois (reach 125,538). These three regions account for the largest share of the active audience.

What other brands do Milk Bar fans also like?

Beyond Milk Bar itself, the audience over-indexes on Israel (2.97×), Japanese domestic market (2.47×), Kendra Scott (1.51×), and Stamp collecting (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milk Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.