Modlily Audience in United States

Modlily logo

Modlily has an estimated audience of 1,799,783 people in United States. 98.0% are female, 2.0% are male, average age 41.9. Top regions: Florida, Texas, Pennsylvania. Top brand affinities: Pillow, Soldering iron, Jack White, Ayrton Senna, Boogie-woogie (dance).

The average Modlily fan in United States is 41.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Pennsylvania. Top brand affinities include Pillow, Soldering iron, Jack White, with strongest over-indexing on Pillow (1.51× the country average). Demographically, the Modlily audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Modlily fans

Demographic split for Modlily audience in United States
MetricValue
Female98.0%
Male2.0%
Average age41.9
Estimated audience size1,799,783

Audience persona

The typical Modlily fan in United States is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Modlily in United States
RegionReachAffinity
Florida91,6910.75×
Texas80,8440.52×
Pennsylvania75,9711.25×
Ohio74,1421.34×
North Carolina60,3481.11×
Michigan56,7751.21×
New York55,0950.55×
Illinois51,3330.86×
Georgia49,3730.89×
Tennessee46,1311.28×
California45,2880.23×
Indiana44,6251.36×
Missouri37,9881.31×
Virginia37,0360.84×
Wisconsin36,9241.36×
South Carolina36,0381.33×
Kentucky35,8781.59×
Alabama33,8451.35×
New Jersey30,1710.66×
Minnesota29,2651.13×
Massachusetts27,6580.78×
Maryland22,6670.73×
Louisiana22,1670.96×
Iowa22,1211.49×
Oklahoma20,8941.05×
Arizona19,9970.54×
Washington18,8990.52×
Colorado18,5330.65×
Arkansas18,2201.23×
Mississippi17,2541.16×
West Virginia16,5621.98×
Kansas16,3111.15×
Utah16,1181×
Connecticut13,7640.76×
Nebraska11,5341.28×
Oregon10,8290.52×
New Hampshire10,4181.47×
Idaho9,9531.1×
Maine7,9831.24×
Nevada7,3590.42×
South Dakota6,5951.59×
Montana6,5571.31×
Delaware5,5021.11×
North Dakota5,2211.41×
Rhode Island5,1730.9×
New Mexico4,2800.47×
Vermont3,5471.12×
Wyoming3,3181.24×
Alaska2,0160.52×
Hawaii1,5830.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modlily audience
BrandAffinityCategory
Pillow1.51×Home & Garden
Soldering iron1.52×Home & Garden
Jack White2.1×Movies & TV
Ayrton Senna2.83×Sports
Boogie-woogie (dance)4.5×Music & Radio
English literature1.73×Literature
Tierra Cali1.89×Travel & Leisure
Tierra caliente1.66×Travel & Leisure
Gary Clark, Jr.2.44×Music & Radio
Buenavista (Madrid)1.51×Travel & Leisure
Dois Irmãos24.82×
International University of Business Agriculture and Technology1.56×Business & Career
Ural Mountains1.68×Travel & Leisure
E-box1.62×Health
Cadbury World1.51×Travel & Leisure
Indiana University School of Medicine1.55×Business & Career
Mount Takao2.43×Travel & Leisure
Jbc2.74×Kids & Family
Cash Cab (U.S. game show)1.71×Movies & TV
Junior Chamber International2.09×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modlily audience
TraitClusterScore
Price SensitivityPREMIUM1.46
CreativityOPEN1.25
Family OrientationCONSERVATISM1.19
Pet OwnershipJOY1.08
TraditionCONSERVATISM1.04
Community OrientationOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Modlily
CountryShare
United States81.2%
United Kingdom6.0%
Australia4.6%

See Modlily audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Modlily have in United States?

Modlily has an estimated audience of 1,799,783 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Modlily fans?

98.0% of Modlily fans are female, 2.0% are male, with an average age of 41.9 years.

Which brands do Modlily fans like most?

Modlily fans show strongest brand affinity for Pillow (1.51×), Soldering iron (1.52×), and Jack White (2.1×) over the country average.

Where do Modlily fans live in United States?

Modlily fans in United States are most concentrated in Florida (reach 91,691), Texas (reach 80,844), and Pennsylvania (reach 75,971). These three regions account for the largest share of the active audience.

What other brands do Modlily fans also like?

Beyond Modlily itself, the audience over-indexes on Soldering iron (1.52×), Jack White (2.1×), Ayrton Senna (2.83×), and Boogie-woogie (dance) (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modlily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.