MoMA PS1 Audience in United States

MoMA PS1 logo

MoMA PS1 has an estimated audience of 698,809 people in United States. 53.7% are female, 46.3% are male, average age 40.4. Top regions: New York, New Jersey, California. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Stamp collecting.

The average MoMA PS1 fan in United States is 40.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (25.77× the country average). Demographically, the MoMA PS1 audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of MoMA PS1 fans

Demographic split for MoMA PS1 audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.4
Estimated audience size698,809

Audience persona

The typical MoMA PS1 fan in United States is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for MoMA PS1 in United States
RegionReachAffinity
New York524,10727.88×
New Jersey52,4382.95×
California39,1660.51×
Pennsylvania16,4050.7×
Massachusetts15,2561.11×
Texas13,1010.22×
Connecticut12,6741.81×
Florida11,9880.25×
Illinois9,9890.43×
Virginia8,3550.49×
Georgia7,3210.34×
North Carolina5,6560.27×
Maryland5,5420.46×
Ohio5,3940.25×
Washington5,2630.38×
Michigan5,1320.28×
Washington, District of Columbia4,0471.93×
Tennessee3,3570.24×
Colorado3,0520.28×
Oregon3,0400.38×
Minnesota2,9980.3×
Indiana2,8350.22×
Missouri2,4460.22×
Rhode Island2,3971.08×
South Carolina2,1160.2×
Arizona2,0030.14×
Maine1,8190.73×
Kentucky1,7910.2×
Louisiana1,6220.18×
Wisconsin1,6070.15×
Vermont1,3971.14×
Nebraska1,2600.36×
Utah1,2260.2×
Arkansas1,2010.21×
Alabama1,1190.11×
Kansas1,0820.2×
Nevada1,0710.16×
New Hampshire1,0110.37×
Hawaii9840.33×
New Mexico8960.26×
Oklahoma8220.11×
Mississippi8110.14×
Iowa7830.14×
West Virginia6690.21×
Alaska6680.45×
Delaware6360.33×
Idaho6180.18×
Montana5820.3×
South Dakota5750.36×
North Dakota5600.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MoMA PS1 audience
BrandAffinityCategory
Elsword25.77×Games
Israel2.82×Travel & Leisure
Kendra Scott1.58×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Stamp collecting1.94×Home & Garden
Jeep Wagoneer2.25×Cars & Mobility
UK garage2.06×Music & Radio
Home staging1.84×Home & Garden
Hocus Pocus1.67×Movies & TV
Jeep Grand Cherokee (WJ)1.97×Cars & Mobility
Kento Yamazaki3.15×Movies & TV
Corona (band)1.6×Music & Radio
Hayward, California2.78×Travel & Leisure
Keeper (password manager)1.59×Technology & Electronics
Primos Hunting5.25×Sports
Consequence (rapper)1.59×Music & Radio
Inland Empire (film)2.31×Movies & TV
Isometric exercise1.95×Sports
La Opinión1.59×News
jordy nelson3.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MoMA PS1 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.26
ExtroversionTHRILL1.26
Social Media UsageJOY1.16
Luxury OrientationPREMIUM1.11
Design AffinityPREMIUM1.04
IndulgenceJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for MoMA PS1
CountryShare
United States92.9%
Italy0.9%
Japan0.8%

See MoMA PS1 audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does MoMA PS1 have in United States?

MoMA PS1 has an estimated audience of 698,809 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of MoMA PS1 fans?

53.7% of MoMA PS1 fans are female, 46.3% are male, with an average age of 40.4 years.

Which brands do MoMA PS1 fans like most?

MoMA PS1 fans show strongest brand affinity for Elsword (25.77×), Israel (2.82×), and Kendra Scott (1.58×) over the country average.

Where do MoMA PS1 fans live in United States?

MoMA PS1 fans in United States are most concentrated in New York (reach 524,107), New Jersey (reach 52,438), and California (reach 39,166). These three regions account for the largest share of the active audience.

What other brands do MoMA PS1 fans also like?

Beyond MoMA PS1 itself, the audience over-indexes on Israel (2.82×), Kendra Scott (1.58×), Japanese domestic market (2.47×), and Stamp collecting (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MoMA PS1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.