Montgomery, Alabama Audience in United States

Montgomery, Alabama logo

Montgomery, Alabama has an estimated audience of 1,319,715 people in United States. 59.4% are female, 40.6% are male, average age 39.2. Top regions: Alabama, California, Texas. Top brand affinities: Barclays Center, Mackenzie Foy, Leverage (TV series), Parma, The Tree of Life (film).

The average Montgomery, Alabama fan in United States is 39.2 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, California, Texas. Top brand affinities include Barclays Center, Mackenzie Foy, Leverage (TV series), with strongest over-indexing on Barclays Center (4.4× the country average). Demographically, the Montgomery, Alabama audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Montgomery, Alabama fans

Demographic split for Montgomery, Alabama audience in United States
MetricValue
Female59.4%
Male40.6%
Average age39.2
Estimated audience size1,319,715

Audience persona

The typical Montgomery, Alabama fan in United States is more female, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Barclays Center.

Top regions in United States

Top regions ranked by reach for Montgomery, Alabama in United States
RegionReachAffinity
Alabama215,46811.69×
California158,1161.09×
Texas133,9141.18×
Florida80,8730.91×
Georgia73,8211.82×
New York63,9810.87×
Illinois59,4831.35×
Ohio40,8211×
New Jersey35,0831.05×
Pennsylvania34,2130.77×
Maryland32,6881.44×
Michigan27,9020.81×
Tennessee27,0351.02×
North Carolina25,2990.64×
Louisiana22,3731.31×
Virginia20,1210.63×
Mississippi19,9091.83×
Minnesota19,0941.01×
Indiana18,4550.77×
Arizona17,6010.65×
Massachusetts15,0500.58×
Missouri14,7070.69×
Kentucky13,4060.81×
South Carolina12,9230.65×
Washington12,0200.45×
Wisconsin9,9120.5×
Colorado9,5390.46×
Arkansas7,9100.73×
Oklahoma7,4470.51×
Connecticut6,8870.52×
South Dakota6,7132.2×
Iowa6,6660.61×
West Virginia6,3461.03×
Oregon6,1030.4×
Kansas5,7880.56×
Nevada5,6620.44×
New Mexico4,7000.71×
Utah4,4360.38×
Washington, District of Columbia3,7700.95×
Hawaii3,5950.63×
Nebraska3,0940.47×
Vermont2,8941.25×
New Hampshire2,4080.46×
Idaho2,3290.35×
Maine1,9600.41×
Rhode Island1,7160.41×
Montana1,5790.43×
Delaware1,2930.36×
North Dakota1,2020.44×
Alaska9800.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Montgomery, Alabama audience
BrandAffinityCategory
Barclays Center4.4×Sports
Mackenzie Foy2.52×Fashion & Accessoires
Leverage (TV series)1.74×Movies & TV
Parma1.86×Travel & Leisure
The Tree of Life (film)1.76×Movies & TV
JBS USA1.62×Food & Beverages
William F. Buckley, Jr.1.79×
Canino1.73×Travel & Leisure
Jbc1.64×Kids & Family
Gran Chaco1.64×Travel & Leisure
Jebel Ali Free Zone2.1×Business & Career
Reason Foundation1.88×Politics & Society
JBPM1.58×
Peschici1.6×Travel & Leisure
Pips, Chips & Videoclips2.34×Music & Radio
Editora JBC1.56×Literature
BraaiBoy1.51×Food & Beverages
The Original Budweiser Budvar1.63×Food & Beverages
JBK Horse Shows2.11×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Montgomery, Alabama audience
TraitClusterScore
Career OrientationPOWER1.4
Community OrientationOPEN1.2
Family OrientationCONSERVATISM1.19
Need for SecurityCONSERVATISM1.14
Price SensitivityPREMIUM1.12
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Montgomery, Alabama
CountryShare
United States84.1%
United Kingdom3.6%
Italy2.6%

See Montgomery, Alabama audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Montgomery, Alabama have in United States?

Montgomery, Alabama has an estimated audience of 1,319,715 people in United States, concentrated in Alabama and California.

What is the gender split and age of Montgomery, Alabama fans?

59.4% of Montgomery, Alabama fans are female, 40.6% are male, with an average age of 39.2 years.

Which brands do Montgomery, Alabama fans like most?

Montgomery, Alabama fans show strongest brand affinity for Barclays Center (4.4×), Mackenzie Foy (2.52×), and Leverage (TV series) (1.74×) over the country average.

Where do Montgomery, Alabama fans live in United States?

Montgomery, Alabama fans in United States are most concentrated in Alabama (reach 215,468), California (reach 158,116), and Texas (reach 133,914). These three regions account for the largest share of the active audience.

What other brands do Montgomery, Alabama fans also like?

Beyond Montgomery, Alabama itself, the audience over-indexes on Mackenzie Foy (2.52×), Leverage (TV series) (1.74×), Parma (1.86×), and The Tree of Life (film) (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Montgomery, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.