A data profile of the people who buy, follow and care about MTV Movie Award for Best Kiss in United States — modelled from more than twelve digital signal sources. MTV Movie Award for Best Kiss has an estimated audience of 263,846 people in United States.
The average MTV Movie Award for Best Kiss fan in United States is 30.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Anne Hathaway, Bella Thorne, Jennifer Lawrence, with strongest over-indexing on Anne Hathaway (8.72× the country average).
Demographically, the MTV Movie Award for Best Kiss audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical MTV Movie Award for Best Kiss fan in United States is more female, around 30.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the MTV Movie Award for Best Kiss profile in United States.
67.0% are female, 33.0% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 30.5 |
| Estimated audience size | 263,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide MTV Movie Award for Best Kiss audience comes from United States.
| Country | Share |
|---|---|
| United States | 61.6% |
| United Kingdom | 9.2% |
| India | 8.6% |
Where the MTV Movie Award for Best Kiss audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | <1K | 1.12× | |
| 02 | North Dakota | <1K | 1.10× | |
| 03 | Vermont | <1K | 1.10× | |
| 04 | Montana | <1K | 1.06× | |
| 05 | Delaware | <1K | 1.06× | |
| 06 | South Dakota | <1K | 1.06× | |
| 07 | New Hampshire | ~1K | 1.05× | |
| 08 | Maine | <1K | 1.05× | |
| 09 | Utah | ~2K | 1.04× | |
| 10 | Massachusetts | ~5K | 1.01× | |
| 11 | New Mexico | ~1K | 1.01× | |
| 12 | Nebraska | ~1K | 1.00× | |
| 13 | Idaho | ~1K | 1.00× | |
| 14 | Rhode Island | <1K | 1.00× | |
| 15 | New Jersey | ~7K | 0.99× | |
| 16 | Kentucky | ~3K | 0.99× | |
| 17 | Oregon | ~3K | 0.99× | |
| 18 | Nevada | ~3K | 0.99× | |
| 19 | Kansas | ~2K | 0.99× | |
| 20 | West Virginia | ~1K | 0.99× | |
| 21 | Illinois | ~9K | 0.98× | |
| 22 | Arizona | ~5K | 0.98× | |
| 23 | Missouri | ~4K | 0.98× | |
| 24 | Alabama | ~4K | 0.98× | |
| 25 | Oklahoma | ~3K | 0.98× | |
| 26 | Connecticut | ~3K | 0.98× | |
| 27 | Ohio | ~8K | 0.97× | |
| 28 | Washington | ~5K | 0.97× | |
| 29 | Wisconsin | ~4K | 0.97× | |
| 30 | Hawaii | ~1K | 0.97× | |
| 31 | Pennsylvania | ~9K | 0.96× | |
| 32 | Tennessee | ~5K | 0.96× | |
| 33 | South Carolina | ~4K | 0.96× | |
| 34 | Minnesota | ~4K | 0.96× | |
| 35 | Georgia | ~8K | 0.95× | |
| 36 | Indiana | ~5K | 0.95× | |
| 37 | Arkansas | ~2K | 0.95× | |
| 38 | Texas | ~20K | 0.94× | |
| 39 | New York | ~10K | 0.94× | |
| 40 | North Carolina | ~7K | 0.94× | |
| 41 | Michigan | ~7K | 0.94× | |
| 42 | Maryland | ~4K | 0.94× | |
| 43 | Colorado | ~4K | 0.94× | |
| 44 | Iowa | ~2K | 0.94× | |
| 45 | Mississippi | ~2K | 0.94× | |
| 46 | Washington, District of Columbia | <1K | 0.94× | |
| 47 | Louisiana | ~3K | 0.93× | |
| 48 | California | ~30K | 0.92× | |
| 49 | Virginia | ~6K | 0.92× | |
| 50 | Florida | ~20K | 0.91× |
The strongest cross-interests of the MTV Movie Award for Best Kiss audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bella Thorne | Movies & TV | 16.62× | ||
| 02 | Anne Hathaway | Movies & TV | 8.72× | ||
| 03 | Avril Lavigne | Music & Radio | 7.31× | ||
| 04 | Jennifer Lawrence | Movies & TV | 6.83× | ||
| 05 | Mark Wahlberg | Movies & TV | 3.87× | ||
| 06 | Britney Spears | Music & Radio | 3.58× | ||
| 07 | Leonardo DiCaprio | Movies & TV | 3.36× | ||
| 08 | Soap opera | Movies & TV | 3.20× | ||
| 09 | Pizza Hut | Food & Beverages | 2.66× | ||
| 10 | Apple TV | Movies & TV | 2.48× | ||
| 11 | Internet celebrity | Internet & Social Media | 2.43× | ||
| 12 | Domino's Pizza | Food & Beverages | 2.06× | ||
| 13 | Discount stores | Shopping | 1.96× | ||
| 14 | TMZ | Internet & Social Media | 1.92× | ||
| 15 | TV game shows | Movies & TV | 1.92× | ||
| 16 | Subway | Food & Beverages | 1.90× | ||
| 17 | Taylor Swift | Music & Radio | 1.86× | ||
| 18 | TV talkshows | Movies & TV | 1.65× | ||
| 19 | Shopping malls | Shopping | 1.62× | ||
| 20 | McDonald's | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.83× | |
| Extroversion | THRILL | 1.44× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Risk Appetite | THRILL | 0.73× | |
| Luxury Orientation | PREMIUM | 0.75× |
MTV Movie Award for Best Kiss has an estimated audience of 263,846 people in United States, concentrated in California and Texas.
67.0% of MTV Movie Award for Best Kiss fans are female, 33.0% are male, with an average age of 30.5 years.
MTV Movie Award for Best Kiss fans show strongest brand affinity for Anne Hathaway (8.72×), Bella Thorne (16.62×), and Jennifer Lawrence (6.83×) over the country average.
MTV Movie Award for Best Kiss fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond MTV Movie Award for Best Kiss itself, the audience over-indexes on Bella Thorne (16.62×), Jennifer Lawrence (6.83×), Britney Spears (3.58×), and Pizza Hut (2.66×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for MTV Movie Award for Best Kiss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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