Multnomah County, Oregon Audience in United States

Multnomah County, Oregon logo

Multnomah County, Oregon has an estimated audience of 486,938 people in United States. 64.5% are female, 35.5% are male, average age 41.4. Top brand affinities: Alaska, 3D printing, Necktie, Academy Award for Best Production Design, Bus Éireann.

Top brand affinities include Alaska, 3D printing, Necktie, with strongest over-indexing on Alaska (2.04× the country average). Demographically, the Multnomah County, Oregon audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Mindfulness.

Category: Travel & Leisure · Type: POI

Demographics of Multnomah County, Oregon fans

Demographic split for Multnomah County, Oregon audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.4
Estimated audience size486,938

Audience persona

The typical Multnomah County, Oregon fan in United States is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multnomah County, Oregon audience
BrandAffinityCategory
Alaska2.04×Travel & Leisure
3D printing1.86×Technology & Electronics
Necktie1.73×Fashion & Accessoires
Academy Award for Best Production Design5.14×Movies & TV
Bus Éireann20.42×Cars & Mobility
Grand Prairie, Texas1.84×Travel & Leisure
Igor Stravinsky4.58×Music & Radio
Ayrton SennaSports
Nasal cavity1.57×Health
Mike Conley, Jr.1.56×Sports
Cacique2.05×Food & Beverages
CaciqueFood & Beverages
The Radiators (American band)4.4×Music & Radio
Catania2.33×Travel & Leisure
George Mikan2.84×Sports
Cadena SER2.06×Music & Radio
Bruklinas2.23×Travel & Leisure
Bulacan2.07×Travel & Leisure
Bulacan2.03×Travel & Leisure
Bruklinas1.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multnomah County, Oregon audience
TraitClusterScore
SustainabilityBALANCE1.73
MindfulnessBALANCE1.5
Sports ActivityPOWER1.38
Early Adopter MentalityPOWER1.29
Community OrientationOPEN1.27
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Multnomah County, Oregon
CountryShare
United States97.4%
Australia2.4%
Germany0.2%

See Multnomah County, Oregon audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Multnomah County, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.