Mustard seed Audience in United States

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Mustard seed has an estimated audience of 901,253 people in United States. 82.3% are female, 17.7% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Whataburger, Jack White, Mackenzie Foy, English literature.

The average Mustard seed fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Whataburger, Jack White, with strongest over-indexing on Pillow (2.12× the country average). Demographically, the Mustard seed audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Mustard seed fans

Demographic split for Mustard seed audience in United States
MetricValue
Female82.3%
Male17.7%
Average age45.7
Estimated audience size901,253

Audience persona

The typical Mustard seed fan in United States is more female, around 45.7 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Mustard seed in United States
RegionReachAffinity
California85,2170.86×
Texas78,0951.01×
Florida77,1921.27×
Ohio40,4551.46×
Georgia40,2901.45×
New York39,3480.78×
North Carolina27,8801.03×
Indiana26,6171.62×
Illinois25,1780.84×
Pennsylvania24,5720.81×
Washington24,2301.34×
Tennessee22,4981.24×
Michigan19,7030.84×
Virginia18,7050.85×
New Jersey16,9260.74×
Alabama14,5261.15×
Maryland13,6130.88×
South Carolina13,4991×
Arizona12,6510.69×
Montana12,6055.04×
Minnesota12,4430.96×
Mississippi12,3781.67×
Massachusetts12,1880.69×
Missouri11,6000.8×
Louisiana11,2800.97×
Kentucky10,8470.96×
Idaho10,1882.25×
Oklahoma10,1661.02×
Colorado9,6400.68×
Arkansas8,7541.18×
Wisconsin8,1120.6×
Oregon7,3080.71×
Kansas6,8010.96×
Utah6,5660.81×
Connecticut5,9590.66×
Nevada5,7890.66×
Iowa5,3870.73×
West Virginia4,7451.13×
Nebraska3,1040.69×
Hawaii2,7880.72×
New Mexico2,7610.61×
Washington, District of Columbia2,6810.99×
New Hampshire2,3740.67×
South Dakota1,8550.89×
Maine1,6370.51×
Delaware1,6240.65×
Rhode Island1,4700.51×
Alaska1,2850.67×
North Dakota1,1760.64×
Wyoming9050.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mustard seed audience
BrandAffinityCategory
Pillow2.12×Home & Garden
Whataburger1.65×Food & Beverages
Jack White1.59×Movies & TV
Mackenzie Foy2.51×Fashion & Accessoires
English literature2.18×Literature
Paul Dano1.67×Movies & TV
WFTS-TV1.63×Movies & TV
International University of Business Agriculture and Technology2.2×Business & Career
Celtic punk2.07×Music & Radio
Buenavista (Madrid)1.71×Travel & Leisure
Parma2.07×Travel & Leisure
Bulacan2.59×Travel & Leisure
Brooklyn College1.83×Business & Career
Chachapoyas, Peru1.77×Travel & Leisure
Cadbury World1.83×Travel & Leisure
Sin Embargo MX3.15×News
Cachorros1.63×Pets & Animals
Brooklyn College1.61×Business & Career
Jbc3.71×Kids & Family
Gauri Khan2.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mustard seed audience
TraitClusterScore
Family OrientationCONSERVATISM2
Community OrientationOPEN1.73
DIY MentalityTHRILL1.59
TraditionCONSERVATISM1.57
Price SensitivityPREMIUM1.5
Career OrientationPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Mustard seed
CountryShare
United States60.2%
India6.5%
United Kingdom4.5%

See Mustard seed audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mustard seed have in United States?

Mustard seed has an estimated audience of 901,253 people in United States, concentrated in California and Texas.

What is the gender split and age of Mustard seed fans?

82.3% of Mustard seed fans are female, 17.7% are male, with an average age of 45.7 years.

Which brands do Mustard seed fans like most?

Mustard seed fans show strongest brand affinity for Pillow (2.12×), Whataburger (1.65×), and Jack White (1.59×) over the country average.

Where do Mustard seed fans live in United States?

Mustard seed fans in United States are most concentrated in California (reach 85,217), Texas (reach 78,095), and Florida (reach 77,192). These three regions account for the largest share of the active audience.

What other brands do Mustard seed fans also like?

Beyond Mustard seed itself, the audience over-indexes on Whataburger (1.65×), Jack White (1.59×), Mackenzie Foy (2.51×), and English literature (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mustard seed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.