Naperville, Illinois Audience in United States
Naperville, Illinois has an estimated audience of 1,172,765 people in United States. 62.1% are female, 37.9% are male, average age 39.9. Top brand affinities: Tuscany, Julio Cesar Chavez Jr., Bus Driver (video game), JTB Corporation, War on Terror.
Top brand affinities include Tuscany, Julio Cesar Chavez Jr., Bus Driver (video game), with strongest over-indexing on Tuscany (11.88× the country average). Demographically, the Naperville, Illinois audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Quality Awareness.
Category: Travel & Leisure · Type: POI
Demographics of Naperville, Illinois fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 39.9 |
| Estimated audience size | 1,172,765 |
Audience persona
The typical Naperville, Illinois fan in United States is more female, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Tuscany.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuscany | 11.88× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 4.39× | Sports |
| Bus Driver (video game) | 4.37× | Games |
| JTB Corporation | 8.78× | Business & Career |
| War on Terror | 1.58× | Politics & Society |
| Cadmium | 2.61× | Business & Career |
| Mad About You | 1.61× | Movies & TV |
| Yoga Journal | 2.23× | Sports |
| JcrOffroad | 2.86× | Shopping |
| IWeb | 2.01× | |
| John Key | 2.24× | Politics & Society |
| Memphis May Fire | 1.85× | Music & Radio |
| Ub Iwerks | 1.7× | Literature |
| Iyaz | 1.77× | Music & Radio |
| Golden Gate | 1.58× | Games |
| Jyväskylä | 2.42× | Travel & Leisure |
| Shunji Iwai | 1.91× | Movies & TV |
| W. E. B. Griffin | 1.56× | Literature |
| USS Constitution | 1.67× | |
| JS Kairouan | 7.39× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.73 |
| Quality Awareness | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.13 |
| Need for Security | CONSERVATISM | 1.09 |
| Price Sensitivity | PREMIUM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| Italy | 0.5% |
| Germany | 0.2% |
See Naperville, Illinois audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Naperville, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.